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AdoptMeApp Overview

AdoptMeApp enables shelters and rescues to share the lives of their adoptable pets through social media & realtime personality updates to their pet profiles.

Volunteers, fosterers, and staff at animal shelters and rescue groups easily post stories, photos, and videos of adoptable pets to Twitter, Instagram, etc., and to the pets’ shelter profiles, via a simple app.

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AdoptMeApp Overview

  1. 1. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 11
  2. 2. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 22 What is AdoptMeApp? AdoptMeApp enables shelters and rescues to share the lives of their adoptable pets through social media & realtime personality updates to their pet profiles Volunteers, fosterers, and staff at animal shelters and rescue groups easily post stories, photos, and videos of adoptable pets to Twitter, Instagram, etc., and to the pets’ shelter profiles, via a simple app
  3. 3. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 33 How do shelters and rescue groups get involved? • Shelters and rescues sign up through an simple form • Then create the social media accounts on which they want their AdoptMeApp posts to appear • Usually a new accounts used just for the voice of the pets • Quick integration with AdoptMeApp’s simple APIs • Including enabling the automation of adding AdoptMeApp “My Diary” widget to Pet Profiles • Shelter/rescue volunteers download the AdoptMeApp and create user accounts (approved by the shelter) • Volunteers post on behalf of adoptable animals through the wonderfully simple AdoptMeApp. No training required.
  4. 4. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 44 The AdoptMeApp is simple to use The app automatically posts the pets’ stories to their shelter profiles and to social media 1) Select the pet you’re socializing. 2) Tell a story, add a picture. 3) Submit. That’s it!
  5. 5. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 55 The AdoptMeApp widget Every AdoptMeApp post appears in the AdoptMeApp widget as part of a pet’s profile page The widget adds a story to the profile, telling potential adopters more about each pet’s personality This widget is customizable (See the widget live on Tilly’s HSSV profile) (See the widget live on Tilly’s Adopt-a-Pet page)
  6. 6. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 66 AdoptMeApp’s Mission Enable animal welfare organizations to... Increase Adoptions & Save More Lives Market adoptable pets to the public via social media (thus reducing Average Length of Stay) • without increasing organization costs • by leveraging the passion and creativity of volunteers to tell stories • and using the power of a personal, ongoing connection to bring in adopters Promote the appeal of shelter and rescue pets “in their own words” • spontaneous text, photos, videos channeled by socializers/volunteers/fosters
  7. 7. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 77 AdoptMeApp increases engagement Shelter/Rescue Volunteers Can now help pets get adopted by sharing pets’ stories & enhancing their profiles, while socializing Fosterers Can help get their foster pets adopted by sharing their adventures Adopters Can learn more about pets’ personalities Can continue their pet’s story after adoption Sponsors Can already follow the stories of the adoptable pets – more coming soon!
  8. 8. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 88 AdoptMeApp pilot program is live at HSSV Actively being used by volunteers at Humane Society Silicon Valley @AdoptMeCA95035 AdoptMeApp pets have adoption success stories, and the volunteers love the app: “The animals’ unique personalities come to life through the app; it gives them a ‘voice,’ so to speak, to potential adopters.” — Johnna “I am not a Twitter user so I had my reservations initially, but the app is so easy to use and I didn't have to join Twitter to use it.” — Cheri “It’s fun taking their pics and thinking of engaging tweets to post for them.” — Janet “It's very easy to use, and intuitive, and I really like that it syncs up with my photos on Google Drive.” — Renee 81% of downloads result in the user posting
  9. 9. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 99 Adoption Stories — Muppet (now BusterPosey)
  10. 10. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1010 Adoption Stories — Carly (now Kallie)
  11. 11. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1111 Adoption Stories — Liberty & Grey (still Grey)
  12. 12. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1212 High impressions and engagement after just a few months Note: We’ve done no marketing yet, except organically on Twitter, e.g., by following & favoriting others
  13. 13. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1313 High impressions and engagement after just a few months
  14. 14. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1414 AdoptMeApp expansion plans Animal management system used at HSSV and hundreds of shelters world-wide Our 2015 plans include... • Expansion to 50+ shelter & rescue groups • Integration with other shelter management systems • Partnership with nationally recognized pet welfare organizations And... • Launch SponsorMeApp... AdoptMeApp has partnered and integrated with ShelterBuddy...
  15. 15. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1515 What is SponsorMeApp? • Fundraising and engagement tool for shelters and rescue organizations • Creates a whole new revenue stream: monthly micropayments from sponsors • Scheduled, recurring, small donations • Reaches people who “fall in love” with pets but cannot adopt • Sponsors pick the adoptable pets they want to support... • ...then remain engaged with those pets through AdoptMeApp posts • ...and when those pets are adopted, Sponsors are prompted to choose another
  16. 16. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1616 AdoptMeApp Benefits • Taps into volunteer creativity and social networks. • Gives dynamic spontaneous view of per, rather than static “biography.” • Lets adopter see how the pet interacts in many situations, with different people. Reveals pet’s personality. • Especially great for fostered pets ̶ shows how the pet fits into someone’s home and life. Takes advantage of foster situation!
  17. 17. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1717 AdoptMeApp is highly leveraged • Volunteers, and only a small percentage of them, need to use AdoptMeApp to create impact. Does not require staff participation. Small amount of volunteer management. Engages the volunteers more tightly with the organization. Taps into their passion. • Any volunteer w/ smart phone can master it. No training needed. • Uses existing social media for broadcast – low technical and marketing risk. • Spreads word among social networks that staff doesn’t have time to reach; leverages volunteers’ social graph. • Appropriate for all shelters/rescues, even those with none/poor tech infrastructure. • Allows organization to have oversight into volunteer interactions, especially important with fosterers. Identification of best practices. Shelters can learn from each other.
  18. 18. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1818 Reducing Average Length of Stay (ALOS) “AdoptMeApp could decrease ALOS by 5-10%” – Beth Ward, VP Alliances, Humane Society Silicon Valley (@HSSV) LengthofStayinfo:http://www.sheltermedicine.com/shelter-health-portal/information-sheets/length-of-stay Additional Animals That Can Pass Through System ALOS Additional Days ADDITIONAL PASS THRU Dogs in Shelter 27 days 10,800 400 Dogs in Shelters Dogs in Foster 54 days 2,400 44 Dogs in Foster Cats in Shelter 36 days 20,000 556 Cats in Shelter 1 Assumptions: • ALOS for a dog in shelter/foster – 30/60 days. ALOS for a cat in shelter – 40 days • Santa Clara Valley Shelters adopted out 4,000 dogs & 5,000 cats in 2013 • 10% of dogs in foster, the rest in shelters Current Situation (in Santa Clara Valley Shelters) 1 10% Reduction ALOS No. of Adoptions Out Total Days Frees up Dogs in Shelter 30 days 3,600 108,000 10,800 Days Dogs in Foster 60 days 400 24,000 2,400 Days Cats in Shelter 40 days 5,000 200,000 20,000 Days Total additional animals saved without needing any additional shelter space, foster or volunteer resources: 444 dogs + 556 cats = 1000 pets saved per year In Santa Clara Valley alone!
  19. 19. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 1919 The inspiration for AdoptMeApp When AdoptMeApp founder Cynthia Typaldos found a stray pit bull mix in her yard, an adventure began. She took “Bronco” to at a municipal shelter, where he stayed for for 4 months, with only one Facebook post about him that rapidly disappeared from view. That was the extent of the social media activity for him. He was essentially invisible to the outside world. His adoptable pet profile read like that thousands of others— “Bronco is a neutered male pit bull mix about a year old. He was found as a stray...” — accompanied by an intake photo taken by an animal control officer. This, we believe, is the typical amount of marketing many shelters have the resources to provide, and is what inspired the development of AdoptMeApp. Epilogue: We pulled Bronco and found him a new home. Bronco’s Story
  20. 20. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 2020 AdoptMeApp awards and press Red Cross AdoptMeApp Video ABC News Video Red Cross Technology Hero Award Second Place Winner AdoptMeApp Video Finalist Slot Story Hack Palo Alto Apps Challenge
  21. 21. AdoptMeApp | Cynthia Typaldos | 650 215-8406 | cynthia@kachingle.com 2121 Thank You Contact: Cynthia Typaldos @adoptmeapp cynthia@kachingle.com Office: 408-867-8875 Mobile: 650-215-8406

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