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KAAVYANJALI PRASAD
MFM – 3
BRAND STORY AND ELEMENTS
"It was," as Ferry Porsche told this writer some forty
years ago, "only to do something." The big, fast cars
to which he was accustomed had been confiscated
during the war and he set about supercharging the
Volkswagen cabriolet that was now his daily ride. "I
saw that if you have enough power in a small car, it
is nicer to drive than if you have a big car which is
also overpowered. And it is more fun. On this basic
idea we started the first Porsche prototype. To make
the car lighter, to have an engine with more
horsepower: that was the first two-seater that we
made in Carinthia."
As it emerged from the workshops at Gmünd, Austria, the mid-engined roadster was the realization of
Ferry Porsche’s “dream car.” Though constructed chiefly of Volkswagen parts, it marked the birth of the
Porsche brand.
The sleek silver
roadster, sitting in
the courtyard of its
birthplace on June
8, 1948, was a
miracle of human
ingenuity and
determination.
BRAND
ELEMENTS
Brand name
Brand logo
Slogan
URL
Character
Jingle
Packaging
Black rampant horse
A black horse headlong, an
expression of forward
putting power and an origin
of the city note.
Family name
The Porsche word as
the overarching
inscription, the top
over the whole logo,
as it were, adds the
highly effective
picture.
Black and red stripes
and antlers are
symbols of the German
region of Baden-
Württemberg
The inscription
«Stuttgart» reminded
that native Stuttgart
brand was created as a
horse farm in 1950
The logo was adopted in 1952, when the brand came to the US market, for better recognition. Previously
just the inscription «Porsche» was on the hoods of the cars.
Word “Porsche” uses extended lettering, while
letters in “Stuttgart” are raised and appear on
a recessed background.
References
https://flatsixes.com/cars/porsche-356/history-origin/
http://www.car-brand-names.com/porsche-logo/
https://www.slideshare.net/Resget/brand-guidelines-porsche
https://www.porsche.com/usa/aboutporsche/
https://www.kms-team.com/en/referenzen/porsche-design-0#details
https://www.youtube.com/watch?v=ZLl6eTu8qbg
https://www.youtube.com/watch?v=OdNiyIsaNas

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Porsche - Brand story | Brand elements

Hinweis der Redaktion

  1. Where does Porsche come from? Porsche was made in Germany in 1887 when the company was made the 2 owners were captured in world war 2 for selling the vw beetle to Hitler and working with him to make it and they were mistaken for a terrorist group which was sorted out later in the earily 1990's Why was Porsche created? Porsche was created in 1948 By: Ferdinand Porsche because he could not find the car of his choice........
  2. Porsche India is a division of Volkswagen Group Sales India Private Limited, with its headquarters in Mumbai. We are the sole importers for Porsche’s range of sport luxury cars – including the iconic 911, Boxster, Cayman, Macan, Cayenne and Panamera
  3. The very first Porsche, a hand-built aluminum prototype, was completed on June 8, 1948. The history of Porsche automobiles goes back much farther, however. We have to look all the way back to 1900, and that's when Dr. Ferdinand Porsche introduced his first design, a Lohner-Porsche.
  4. Porsche is the surname of the founder of the company - Dr Ferdinand Porsche. He was of Austria-Hungarian birth. Where is Porsche from? Porsche was founded in 1931 by a German engineer, Ferdinand Porsche... It is s German company, which is now owned by Ferdinand's family. Porsche logo appeared more than 20 years after the company was registered. The first car to have Porsche symbol was 356 Pre-A.
  5. http://www.car-brand-names.com/porsche-logo/