Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
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Snack Size Sociality
1. Snack Size Sociality:
Attention, InďŹuence and
Identity in the Days of Bite-
Sized Media
Jyri EngestrĂśm
Google
Blog: zengestrom.com
jyri@zengestrom.com
11. Mobile: proprietary app stores vs. the open web
Smartphone market share
50Â %
Nokia
25Â %
Blackberry
iPhone
0Â %
Q2/2008 Q2/2009
12. 5 trends on the social web today
1. Discovery is becoming social
2. People are increasingly ĘťsnackingĘź on content
3. Microblogging is becoming the pulse of the planet
4. Corporations and brands are getting human faces
5. Location is emerging as a new ďŹlter
30. Document-centered social web (2003-2007)
⢠Pages and links
⢠No machine-readable identity
⢠No activities
⢠Based on polling
31. Proprietary real-time platforms (2007-2009)
⢠Faces and identities
⢠Objects, verbs and activities
⢠Proprietary push systems
⢠Contained within silos
⢠Non-standard APIs
32. The people-centric (real time) web
As a web citizen, your basic rights should be to:
⢠Host your own identity
⢠Log into any website with your
identity and immediately see
your friends
⢠Push your activities to your
friends regardless of the
service you and they choose
for producing & consuming
⢠Participate in the same thread
of comments from anywhere
⢠Store a record of your
activities on your own server
33. Battle is now waged over:
⢠Peopleʟs identities
⢠Activity stream routing
⢠The social inbox
⢠Real-time search
34. 5 trends
1. Discovery is becoming social
2. People are increasingly ĘťsnackingĘź on content
3. Microblogging is becoming the pulse of the planet
4. Corporations and brands are getting human faces
5. Location is emerging as a new ďŹlter
35. 4 strategies
1. Go where your customers are
2. DonĘźt market, engage
3. Empower your ambassadors
4. Introduce something new every day
36. 1 open platform: the web itself
1. OpenID
2. OAuth
3. Portable Contacts
4. PubSubHubbub (PuSH)
5. Activity Streams (activitystrea.ms)
6. Synchronized commenting (TBD)
Hinweis der Redaktion
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It’s all about the apps. Mobile Web may save Nokia. Google’s working towards that.