My presentation from Search Engine Room 2009 - discussing an actionable framework for social media and how I see it affecting search for 2010, Presentation shared with permission from Switched On Media (http://switchedonmedia.com.au)

1. social media | search engine room
jye smith | social media strategist

2. Remember Web 2.0?

3. social media
Web 2.0 was the rise of the technologies that
enabled online communities to interact with
each other
but it is the community that online
communications should focus on within
social media
These tools empower online users, and now brands must join
the conversation, add value to the community
JYE SMITH | Social Media Strategist
@jyesmith

4. stat-o-rama

5. stat-o-rama
3 out of 4 Australians Visited a
Social Networking Site in June 2009
Hitwise
JYE SMITH | Social Media Strategist
@jyesmith

6. stat-o-rama
Facebook
Over 6,000,000 Australia
Facebook
JYE SMITH | Social Media Strategist
@jyesmith

7. stat-o-rama
20 Hours of video
uploaded every minute
YouTube
JYE SMITH | Social Media Strategist
@jyesmith

8. stat-o-rama
14% of people trust ads;
78% of people trust consumer
recommendations
Nielson
JYE SMITH | Social Media Strategist
@jyesmith

9. stat-o-rama
Nearly 49% of shoppers have made a purchase
based on a recommendation through a social
media property
SMM The Right Strategy 2009
JYE SMITH | Social Media Strategist
@jyesmith

10. so how we do it?

11. so what
define success
think about what will make you (and you boss) happy
JYE SMITH | Social Media Strategist
@jyesmith

12. success
• generate online sales
• website traffic
• sales leads
• lots of community members
• increase in newsletter subscriptions
• support marketing/sales/pr activities
• change brand perceptions
JYE SMITH | Social Media Strategist
@jyesmith

13. so what
listen
to your customers and know their context + social spaces
JYE SMITH | Social Media Strategist
@jyesmith

14. listen
40000
30000
20000
10000
0
Forums Blogs Twitter Other
“night club” mentions
JYE SMITH | Social Media Strategist
@jyesmith

15. so what
plan
aligning your business outcomes with social media activities
JYE SMITH | Social Media Strategist
@jyesmith

16. planning checklist
• business outcomes
• social media success metrics
• market intelligence
• internal and external roles defined
JYE SMITH | Social Media Strategist
@jyesmith

17. so what
execute
with an incremental approach
JYE SMITH | Social Media Strategist
@jyesmith

18. execution
• technology
• community management
• communications
• affect on search
• customer services
JYE SMITH | Social Media Strategist
@jyesmith

19. so what
measure
and evaluate the process
JYE SMITH | Social Media Strategist
@jyesmith

20. measurement
identify, analyse and understand
the relationship between the social media activity
and the defined business outcomes
JYE SMITH | Social Media Strategist
@jyesmith

21. framework
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JYE SMITH | Social Media Strategist
@jyesmith

22. search & social
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23. search is influenced by social
and more social is now discovered by search,
which can then be share
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JYE SMITH | Social Media Strategist
@jyesmith

24. Search & Social Will Play Some Of The Most
Significant Roles in Online Strategy in 2010
search & social are symbiotic
JYE SMITH | Social Media Strategist
@jyesmith

25. THE INFLUENCE OF SEARCH AND SOCIAL
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JYE SMITH | Social Media Strategist
@jyesmith

26. JYE SMITH
Social Media Strategist
twitter: @jyesmith
email: jye@switchedonmedia.com.au
blog: jyesmith.com
work: switchedonmedia.com.au
@jyesmith