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2.capTurING OvEr cOllEcTING users of Things to Watch: Music Edition (October 2011)

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2.capTurING OvEr cOllEcTING users of music-recognition app Tech entrepreneur and consultant Bruce Warila has Shazam can play tracks identified suggested that websites will enable this too, with an with the tool in Spotify, as can “add music” button accompanying songs and videos European users of SoundHound. an and even relevant search results. consumers will app for Spotify rival MOG lets users grab what they like at the moment hear a record simply by holding up and, inevitably, share it their phone to any image of the with their networks, so “collections will become album art. and Turntable.fm participants can instantly that like much else, a short-term phenomenon on add songs they hear to their Spotify, last.fm and rdio music choices will the web, captured to share with libraries (or click to find them in iTunes or be shaped (even friends across multiple services and will be indicative of a moment in time, on amazon). more) by the as opposed to a library built up based social influence on a lifetime of listening and curating This, says Billboard writer kyle Bylin, “marks a and a focus on critical turn in the way fans collect and discover music for yourself. unlimited access to the now. almost all the music available puts music.” Where once music was bought in stores to the focus on discovering what add to personal collections, in the “capture culture” to listen to now, as opposed of the future, music will be “captured from our charles Smith, to what to keep.” environment through mobile apps and instantly founder and cOO of exfm, Billboard, stored in the cloud.” Sept. 12, 2011 Image credit: www.shazam.com 8

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