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12.MuSIc’S NEW INfluENcErS friends can Things to Watch: Music Edition (October 2011)

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12.MuSIc’S NEW INfluENcErS friends can let their network know what they’re The need for guidance is “The future tuning in to in real time on facebook, aficionados growing: With access to the of music will be driven rack up points and fans on Turntable.fm, and celestial jukebox, music by the convergence engaged listeners can amass followers through consumers are likely services like 8tracks and apps like SoundTracking. to be paralyzed by Songza cEO of expert and choice without it. and co-founder social curation.” While bloggers have long held sway as music Elias roman, experts, new voices are pushing into the space Techcrunch, Sept. 13, 2011 once dominated by broadcast dJs, traditional music media and the record store whiz. These include Google’s new Magnifier, a “music discovery site” guided by a “team of music experts” who spotlight free music daily. Streaming service deezer is trying to differentiate itself as it launches in the u.k. by touting its staff recommendations: “We’re aiming for a cross between a digital magazine and a record shop where you can listen to all your favourite music,” its head of editorial told The Guardian. Image credit: www.magnifier.blogspot.com 20

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