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7. cOMING SOON TO a dEvIcE NEar yOuOne business model is to bundle the cost of BuNdlEd dEvIcES: Beyond Oblivion, a startup,access into the price of telecom plans, or even is set to launch a new model in this space by year-music-enabled devices themselves, giving the end: bundling ad-free music access intoprovider an advantage over rivals. the price of a device, initially “Mobile music smartphones and pcs is huge in Brazil andBuNdlEd plaNS: various phone and broadband (extending eventually to cars). India. … Because fixed-lineproviders bundle music into their plans. In the u.k., The company will partner computers are a true luxury invirgin Media is partnering with Spotify to include with various manufacturers emerging markets but cell phonesmusic with its broadband and mobile plans, and on products that grant are not, those living in them haverival Orange is similarly collaborating with french purchasers unlimited a different relationship withstreaming service deezer on bundled plans (as streaming and downloading mobile services than thoseit already does in france). In the u.S., MetropcS living in america, Europe privileges for Beyond and Japan.”recently launched a plan that includes access to Oblivion’s music service,rhapsody’s library for its android phones, and Sam dubbed Boinc, over the lifetime Howard-Spink,prepaid-phone company cricket includes access to music business of the device. Boinc plans toits streaming service Muve Music. launch in the u.S. and u.k., but professor, New york universitydigital Tv fees can also include streaming music: cEO adam kidron sees huge potentialIn Sweden and finland, Tv provider Telia has a in emerging markets and the ideapartnership with Spotify, and virgin Media now grants of “democratizing music consumption.”access to a Spotify app via set-top boxes in the u.k. 14

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