Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

OVERCOMING THE ROADBLOCKS (contd.)LEAN INTO Remaking 'Made in China' (August 2012)

30.204 Aufrufe

Veröffentlicht am

OVERCOMING THE ROADBLOCKS (contd.)LEAN INTO NATIONAL IDENTITY (contd.)The mission of Hong Kong-based Goods of Desire, which sells everything fromfurniture to apparel and accessories, is to be “quintessentially Hong Kong” andpromote “a new Asian lifestyle brand by revitalizing local heritage.” I believe that global identity, national identity and individual identity can all coexist. Due to the big trend of globalization nowadays, there is a lot less focus in Asia on building regional identity. I hope G.O.D. can re-emphasize the importance of identity to our consumers. I think it is our unique identity that makes interaction on the global level a lot more interesting.” —DOUGLAS YOUNG, co-founder of Hong Kong-based lifestyle brand Goods of Desire Image credit: Goods of Desire

Veröffentlicht in: Business, Technologie
  • Als Erste(r) kommentieren

×