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INTERNAL ROADBLOCKS (contd.)LACK OF BRAND-BUILDING Remaking 'Made in China' (August 2012)

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INTERNAL ROADBLOCKS (contd.)LACK OF BRAND-BUILDING INNOVATION (contd.)Privately funded research may not face some of these issues, but companies thatarent state-run still have to battle poorly enforced IP and antitrust legislation.Plus, state-run banks favor “national champions” over lesser-known companies.Still, small to midsize private businesses have done a better job of fostering aculture of innovation, according to Doctoroff, but they lack the capabilities tomanage global expansion. It is a catch-22: Companies big enough to go global are the most encumbered by commoditized products and services. Companies that grasp advantages inherent in value-added products and services—that is, the ability to charge a premium—lack the critical mass to become global power brands.” —TOM DOCTOROFF, JWT North Asia area director and Greater China CEO, author of What Chinese Want

Veröffentlicht in: Business, Technologie
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