SlideShare ist ein Scribd-Unternehmen logo
1 von 27
Downloaden Sie, um offline zu lesen
CANNES LIONS 2015
CANNES LIONS 2015
CHANGE IN THE AIR
The looming Taxi v. Uber strike at
Cannes Lions, the 62nd Festival of
Creativity, last month was in many
ways quite prophetic, or at least
extremely fitting with a key theme
of the event.
While the planes flew in, the sun beat down on
the Côte d’Azur, and the rosé flowed, there
was a counter thread of tension (and not just
among French taxi drivers). Many talks
explored what the rising dominance of digital
platforms, AI, and the continued exponential
growth of big data will mean for traditional
services, creativity, human imagination and—
ultimately—the future of advertising as we
know it.
After all, we’re living in a world where
historic business models are being
unseated at record pace thanks to
rapid adoption of digital, consumer-
first platforms that cut out the middle
men; where robots can convincingly
pass tests as humans; and where
big data can be used to program
hyper-personalized advertising more
efficiently than human judgement—
and can even write a TED talk.
Right, IBM’s cognititive super
computer, Watson
CANNES LIONS 2015
CANNES LIONS 2015
“What’s clear is that in the near future AI
won’t be so ‘artificial.’ Advertisers will have
to really understand how sophisticated
these devices have become.”
BEN JONES,
CHIEF TECHNOLOGY OFFICER,
AKQA
CANNES LIONS 2015
The emphasis on tech giants
compounded this at Cannes Lions.
Google Beach stood center stage,
flags flying, corks popping, with a
stage featuring daily talks.
Facebook’s beach pop-up was nearby
and similarly lavish.
CANNES LIONS 2015
So what of the work? Public safety,
emotion, new payment methods,
social good and small localized
initiatives were the key trends among
the winning brands observed by Matt
Eastwood, J. Walter Thompson’s
worldwide chief creative officer and
jury president of Promo & Activation
Lions at the festival.
“There was sun safety, cyclist safety,
safety from sharks. There was a lot of
emphasis on making the world safer,”
explained Eastwood.
Right: Shell #makethefuture
player-powered football pitch.
These could be seen in the big wins,
from Volvo’s Life Paint (right); to
Domino’s award-winning Tweet-to-
order; to Always’ "Like a Girl"
campaign; to Lucky Iron Fish.
“Overall, brands were looking to
attach themselves to societal causes.
Combining creativity with social good,”
said Eastwood.
See: Clever Buoy, a transmitting
shark detector in Australia; Lucky
Iron Fish, a simple piece of metal
designed to fight anemia in
Cambodia.
CANNES LIONS 2015
Whisper’s "Touch the Pickle" (India)
and the UN’s #MyMothersNameIs
(Egypt) both centered on specific
cultural insights raising awareness of
issues in a local way. Purpose-driven
initiatives were everywhere. Has it
reached critical mass?
Top: #MyMothersNameIs, UN Women
Middle Left: Touch the Pickle,
Whisper
Middle Right: #ITouchMyself,
The Cancer Council
Bottom: Coffee vs. Gangs, Kenco
CANNES LIONS 2015
“There was a whole range of brands experimenting with
substituting payments for different exchanges—paying
with a tweet or emoji (see award-winning Domino's),
love, or hugs, trying to elevate transactions into
something more meaningful,” observed Eastwood.
“Though brands have to be careful with this. McDonald’s
'Pay With Love' campaign for the Super Bowl famously
backfired.”
NEW EXCHANGES
CANNES LIONS 2015
CANNES LIONS 2015
“One of our ongoing discussions was: Where’s
the ‘funny’? Any work that came along and had
a bit of levity to it really jumped out.
Maybe not everyone, like us, will spend six days
with award-winning work and get cynical about
it. But I definitely think we need to see a move
toward simple, funny entertainment next.”
MATT EASTWOOD,
WORLDWIDE CHIEF CREATIVE OFFICER,
J. WALTER THOMPSON
CANNES LIONS 2015
“Emotion and social good will always be popular,” said Ben
Jones, chief technology officer at AKQA. “But the bar has
definitely been raised. After this year’s entries, next year
brands will have to work much, much harder. They’ll have to
show innovation and genuine evidence of doing something
good, otherwise judges will see through it.”
Jones sees hardware innovation as a growing trend at
Cannes. “Creating concrete, tangible solutions that become
marketing in themselves. That’s exciting,” he said.
“I thought it was very telling that the Grand Prix went
to Google Cardboard (below)," agreed Eastwood. "The
award was given to a platform, not the expression, for the
potential it unlocks.”
CANNES LIONS 2015
DATA V. CREATIVITY
Several talks and panels centered on the
implications of big data for creativity, including one
featuring J. Walter Thompson’s worldwide planning
director, Guy Murphy, called Data and Creativity: A
Beautiful Tension, held at the Admap Prize event
with Marc Mathieu (SVP marketing, Unilever), David
McCandless (data visualization expert, Kantar) and
Emma Whitehead (creative director, Kantar).
Right: Airbnb’s Global Data Visualization
project "A World of Belonging."
Dentsu executive planning director Koichi Yamamoto
also spoke about these tensions in his session Data in
the Age of Creativity. “Only the human brain has the
power to imagine the unknown. But advanced AI
combined with human creativity will mean endless
possibilities,” he said, adding elsewhere that he believes
data is simply a new creative medium.
During Cannes Lions, London-based Jason Bruges Studio
and MEC created the installation "Emoticannes: The Art
of Always On," which featured a structure of multiple
screens reacting live to attendees' tweets.
CANNES LIONS 2015
CANNES LIONS 2015
“It felt like a step forward from previous years.
It was less about highlighting the importance
of it or using phrases like ‘big data’ and
‘analytics,’ and more about discussing where
we can start to integrate data in a truly
creative way.”
RACHEL ARTHUR,
SENIOR EDITOR, DIGITAL,
WGSN
CANNES LIONS 2015
Teens, and teen-focused platforms (almost sensing a
generation Z moment), were hot on the agenda, not only
because they’re early adopters of new platforms but also
because they're the most voracious consumers of media
right now.
92% of UK/US teens report going online daily—including 24%
who say they go online “almost constantly,” according to a
recent study from Pew Research Center. They’re highly digitally
connected too. According to our latest SONAR™ data, 86% of
UK/US teens use smartphones multiple times a day. 72% have
a laptop and 70% have a smartphone.
YouTube was ranked most popular among teens over
Facebook and Instagram in a 2015 GlobalWebIndex survey.
The platform was a centerpiece at Cannes during Google
Beach activities and talks. Snapchat founder and CEO Evan
Spiegel was also prominent at talks. During the festival,
Spiegel took part in a talk with Cosmoplitan editor-in-chief
Joanna Coles. WPP, DailyMail and Snapchat also
announced the establishment of Truffle Pig, a joint
content marketing venture, offering planning content
development, content creation and distribution during the
week.
GEN Z PLATFORMS
CANNES LIONS 2015
Snapchat is one to watch currently. 4 in 10 teenagers use
the app, according to Pew Research Center—remarkable
given that it only launched in 2011. It has 100 million users.
According to the company, 60% of 13- to 34-year-old
smartphone users in the US are active on the network
and together view more than 2 billion videos a day,
already about 50% of the number of videos people watch
on Facebook, which is seven years older and has 10 times
as many members.
Not only this, but as the shift moves toward video
on social networks, Snapchat seems to have created an
extremely effective way to make teenagers watch videos
in full. Snapchat’s vertical format (different from typical
landscape videos on internet networks) means that
viewers are 9 times more likely to view them in full.
Critics have been quick to point out its quirky buttons,
orientation, and user journey, which are not intuitive and
different from most established apps, but this seems to
be part of the appeal to teens.
SNAPCHAT
CANNES LIONS 2015
CANNES LIONS 2015
Vice Media, beloved of teens and valued at $2.5bn last
year, was also prominent at Cannes Lions. It was name
checked numerous occasions in talks, not least by
WPP CEO Martin Sorrell for tapping into a new type of
news content that appeals to teens.
“Content on Vice I think is very strong,” Sorrell is quoted
as saying at an event hosted by Johnny Hornby, the
chairman and chief executive of The&Partnership. “It’s
just that stylistically it’s very different. ...[Traditional
newspapers] talk about trust, and the implication is that
we don’t trust a Vice. Well young people do trust a Vice.
That is the real point. It’s just the way they deliver news is
markedly different.”
Interestingly, Snapchat has recently hired CNN
political reporter Peter Hanby to be head of news.
Cameron Dallas, below, he of 6.8 million Instagram followers,
stood out in the audience at a talk hosted by Eric Edge, head
of brand strategy at Instagram: "Capturing and Sharing the
World's Moments." The topic of Instagram and user-
generated photography came up: Will Instagram allow users
like Dallas to directly monetize their photos? Or make money
from advertising like, say, a YouTube? We’re in an era where
popular Instagrammers are being commissioned in their own
right to produce campaigns (see Diesel tapping Doug
Abraham, cult Instagrammer @bessnyc4, to work on
campaigns, after all).
Edge explained that instead Instagram focuses on brand
partnerships and collaborations, over sharing revenue. Is
there an opportunity being missed here?
INSTAGRAM STARS
CANNES LIONS 2015
Neuroscience is suddenly everywhere,
following both the Consumer Electronics Show
(CES) this year and SXSW Interactive, where it
was very much a buzzword. At CES in
particular there were multiple devices claiming
to harness this science to help well-being.
Cognitive neuroscientist Itiel Dror gave a talk
at Cannes about the use of cognitive
neuroscience in advertising. In an interview
after Cannes, Dror told the Innovation Group
that many people do not truly understand
what it is, and how it can be used effectively.
Pictured: Lia Chavez’ The Octave of Visible
Light, an immersive nightclub light show based
on the artist’s brainwaves. CES 2015, The
Cosmopolitan.
NEUROSCIENCE
“It’s the understanding of how people perceive things and
what impacts their behavior. It’s important in branding
for people to understand, as different parts of the brain
control perception and behavior. You have to ensure
messages get to the right part of the brain to stick, and
cognitive neuroscience can help this.”
Dror has already been working with various lifestyle
brands on perfecting the perception and resonance of
their logos and design hues. “A common misconception
is that humans are rational, and make only rational
decisions. They are not irrational, but they act beyond
rational. Emotion is a huge part of decisions. Also, asking
consumers what they think or how they will react to
something is pointless. They only tell you what they think
they think, not what they actually think.”
CANNES LIONS 2015
Dror has conducted numerous tests for brands
identifying unconscious cues and references to perfect
brand design based on choice, visual imagery, word
association and the speed of decision making. His work
has implications for brands and store design. “Consumers
today are presented with too much choice on shelves.
They are overwhelmed with too many options that they
have to perceive, interpret, then make a decision about
not just if they want to buy, but what to buy. But then
too few choices is not good either. They need to feel a
sense of curation to be empowered.”
The most exciting part about all this is the potential of
big data and the internet of things. As our lives, the way
we orient stores and the world becomes more digital,
there’s scope to integrate neuroscientific experiments
into how we orient sites. Google, Amazon (if they aren’t
already) could integrate this into the user journey and
shopping pages. “It will transform research,” said Dror.
NEUROSCIENCE RETAIL
CANNES LIONS 2015
Beyond the plethora of mission-based campaigns, apps,
solutions and innovations aimed at solving everything from
domestic violence to road deaths, the center Pavilion Stage
also featured a series of grand-scale calls to action. Whether it
was Jamie Oliver calling for a global food revolution, Al Gore
talking about sustainability, or Richard Curtis’ first-ever global
cinema ad campaign, celebrities and political figures were
thinking big.
BBH founder Sir John Hegarty and filmmaker and humanitarian
Richard Curtis unveiled the creation and distribution of the "First
Ever Global Cinema Ad Campaign." In September 2015, 193 world
leaders will adopt a new list of global goals for sustainable
development at the United Nations in New York. The goals are a
series of ambitious targets to end extreme poverty and tackle
climate change by 2030. Project Everyone, founded by Richard
Curtis, aims to share these global goals with 7 billion people in 7
days via cinema screens around the world.
BIG PICTURE ALTRUISM
CANNES LIONS 2015
Al Gore was also ambitious for the digital age—for its
ability not only to resolve political bias in the US, but to
save the planet and also restore Amercia’s role as global
thought leader in its policies. “With the shift from an
information system dominated by printing press, to
broadcasting, the system [of dialogue] broke down,” said
Gore. And with it a shift to one-way communication
dominated by money. This, Gore argued, has degraded
America's ability to make good decisions and be a true
democracy. "American democracy has been hacked," he
said.
“It’s urgent not only for the interests of the US but for the
interests of humankind and the world that the US find ways
to restore its ability to make decisions based on its best
values and to limit the degrading impact of lobbying and
money.”
CANNES LIONS 2015
Many talks addressed gender equality, gender issues and
new feminism. This was also shown in the awards, where
Always’ "Like a Girl," Under Armour’s "I Will What I Want,"
and Sport England’s “This Girl Can" were big winners. This
year also saw the launch of the Glass Lion: The Lion for
Change, with LeanIn.Org, the organization founded by Sheryl
Sandberg, focusing on work that addresses issues of
gender inequality or prejudice.
Highlights on the female agenda were events from The
New York Times, The Women’s Lounge and J. Walter
Thompson. In a talk dubbed “The Feminine Mystique 2.0,”
the panel addressed how technology and globalization are
reframing gender equality.
Panelists included Maureen Dowd, columnist at The New
York Times; Kat Gordon, founder of the 3% Conference;
Thalia Mavros, founder and CEO of the Front; Tina Brown,
founder and CEO of Tina Brown Live Media; Tista Sen,
national creative director and SVP, J. Walter Thompson
India; and Windsor Hanger Western, co-founder and
president, Her Campus Media, with Meredith Kopit Levien,
chief revenue officer at The New York Times, as moderator.
Below left, Dazed & Confused with Samantha Morton
launching Female Firsts, an initiative to champion female
creative talent. Right, "The Feminine Mystique 2.0" panel.
WOMEN IN FOCUS
CANNES LIONS 2015
“Men are better at owning their
victories. Women don’t know how
to own their victories.”
TINA BROWN, FOUNDER, CEO, TINA
BROWN LIVE MEDIA, SPEAKING AT
"THE FEMININE MYSTIQUE 2.0"
Former Ogilvy & Mather CEO
Charlotte Beers and Martin Sorrell
also held a talk at Mindshare’s
space dubbed "How to Be a Better
Leader."
“Women are raised to think they
should be modest, which is
dangerous,” said Beers, adding
that she believed women were
more intuitive in negotiations.
CANNES LIONS 2015
Vice has historically been more lad-ish in
comparison to its more female cultural/
fashion competitor Dazed & Confused—
though Vice Media owns i-D Magazine. Now
it’s looking to rectify this with the launch
of Broadly, a new female-focused channel
covering a variety of topics including politics,
culture, lifestyle, sex and fashion.
During Cannes Lions, Vice announced a multi-
year deal with Unilever to support Broadly.
Thalia Mavros, a former executive creative
director at Vice Media, is soon to launch the
Front, another new female-focused platform.
This follows the launch of The Pool, launched
in the UK by radio personality Lauren Laverne
and Red Magazine editor Sam Baker, a
transmedia platform aimed at giving women a
mix of politics, news, fashion, sex and cultural
content relelvant to their lives. Signs of
change? All offer a new vision of women’s
media that goes beyond the glossy fashion
magazine.
NEW WOMEN'S MEDIA
CANNES LIONS 2015
Text here.
Contact:
Lucie Greene
Worldwide Director of the Innovation Group
J. Walter Thompson Intelligence
lucie.greene@jwt.com

Weitere ähnliche Inhalte

Was ist angesagt?

7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball 7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball Young & Rubicam
 
Trends with Tension 2017
Trends with Tension 2017 Trends with Tension 2017
Trends with Tension 2017 Young & Rubicam
 
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewDigital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewJeremy Masselis
 
Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017 Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017 Young & Rubicam
 
The Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportThe Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportTurbineMauritius
 
POST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVESPOST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVESTrendWatching
 
Digital Predictions 2013
Digital Predictions 2013Digital Predictions 2013
Digital Predictions 2013Soap Creative
 
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 201612 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016Young & Rubicam
 
Cannes Lions 2016 Trends
Cannes Lions 2016 TrendsCannes Lions 2016 Trends
Cannes Lions 2016 TrendsHavas Media
 
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteTop 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteRoger Hamilton
 
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013dentsu
 
NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016VML South Africa
 
Cannes Lions 2015 Trends
Cannes Lions 2015 TrendsCannes Lions 2015 Trends
Cannes Lions 2015 TrendsKaren Saba
 
Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016Aoife McGuinness
 
SXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasSXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasHavas
 
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015Young & Rubicam
 

Was ist angesagt? (20)

7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball 7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball
 
Trends with Tension 2017
Trends with Tension 2017 Trends with Tension 2017
Trends with Tension 2017
 
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewDigital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 Review
 
Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017 Y&R's SXSW Takeaways 2017
Y&R's SXSW Takeaways 2017
 
The Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend ReportThe Future 100 - 2016 Trend Report
The Future 100 - 2016 Trend Report
 
POST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVESPOST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVES
 
Digital Predictions 2013
Digital Predictions 2013Digital Predictions 2013
Digital Predictions 2013
 
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 201612 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016
 
Cannes Lions 2016 Trends
Cannes Lions 2016 TrendsCannes Lions 2016 Trends
Cannes Lions 2016 Trends
 
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteTop 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
 
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013
 
JWT: 100 Things to Watch in 2011
JWT: 100 Things to Watch in 2011JWT: 100 Things to Watch in 2011
JWT: 100 Things to Watch in 2011
 
NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016NATIVE VML Trends Report February 2016
NATIVE VML Trends Report February 2016
 
5 Paradoxical Consumer Trends
5 Paradoxical Consumer Trends5 Paradoxical Consumer Trends
5 Paradoxical Consumer Trends
 
Cannes Lions 2015 Trends
Cannes Lions 2015 TrendsCannes Lions 2015 Trends
Cannes Lions 2015 Trends
 
JWT: 100 Things to Watch in 2014
JWT: 100 Things to Watch in 2014JWT: 100 Things to Watch in 2014
JWT: 100 Things to Watch in 2014
 
Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016Bytesized Innovation Trends 2016
Bytesized Innovation Trends 2016
 
SXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasSXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - Havas
 
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015
 
Rebooting Travel (April 2011)
Rebooting Travel (April 2011)Rebooting Travel (April 2011)
Rebooting Travel (April 2011)
 

Andere mochten auch

@DigitasLBi_Fr Cannes Lions Predictions 2014
@DigitasLBi_Fr Cannes Lions Predictions 2014@DigitasLBi_Fr Cannes Lions Predictions 2014
@DigitasLBi_Fr Cannes Lions Predictions 2014Bridget Jung
 
Cannes Lions 2016: 9 Inspiring Trends
Cannes Lions 2016: 9 Inspiring TrendsCannes Lions 2016: 9 Inspiring Trends
Cannes Lions 2016: 9 Inspiring TrendsNatalia Hatalska
 
New Natural: The Next Generation of Conscious Consumerism
New Natural: The Next Generation of Conscious ConsumerismNew Natural: The Next Generation of Conscious Consumerism
New Natural: The Next Generation of Conscious ConsumerismJ. Walter Thompson Intelligence
 
designclue "Work with the World"
designclue "Work with the World"designclue "Work with the World"
designclue "Work with the World"Kyohei Teshima
 
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015HUB INSTITUTE
 
94 beautiful slides from CANNES LIONS 2013
94 beautiful slides from CANNES LIONS 201394 beautiful slides from CANNES LIONS 2013
94 beautiful slides from CANNES LIONS 2013Nikolay Syusko
 
Cannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsCannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsMEC UK
 
JWT: Generation Z Brazil – Executive Summary Portuguese
JWT: Generation Z Brazil – Executive Summary PortugueseJWT: Generation Z Brazil – Executive Summary Portuguese
JWT: Generation Z Brazil – Executive Summary PortugueseJ. Walter Thompson Intelligence
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
 
The SoDA Report (Volume 1, 2016); 2016-17 Forecast
The SoDA Report (Volume 1, 2016); 2016-17 Forecast The SoDA Report (Volume 1, 2016); 2016-17 Forecast
The SoDA Report (Volume 1, 2016); 2016-17 Forecast Society of Digital Agencies
 

Andere mochten auch (20)

100+ Beautiful Slides From Cannes Lions 2012
100+ Beautiful Slides From Cannes Lions 2012100+ Beautiful Slides From Cannes Lions 2012
100+ Beautiful Slides From Cannes Lions 2012
 
Control Shift – Executive Summary
Control Shift – Executive SummaryControl Shift – Executive Summary
Control Shift – Executive Summary
 
100+ Beautiful Slides from #CannesLions 2016
100+ Beautiful Slides from #CannesLions 2016100+ Beautiful Slides from #CannesLions 2016
100+ Beautiful Slides from #CannesLions 2016
 
@DigitasLBi_Fr Cannes Lions Predictions 2014
@DigitasLBi_Fr Cannes Lions Predictions 2014@DigitasLBi_Fr Cannes Lions Predictions 2014
@DigitasLBi_Fr Cannes Lions Predictions 2014
 
Cannes Lions 2016: 9 Inspiring Trends
Cannes Lions 2016: 9 Inspiring TrendsCannes Lions 2016: 9 Inspiring Trends
Cannes Lions 2016: 9 Inspiring Trends
 
New Natural: The Next Generation of Conscious Consumerism
New Natural: The Next Generation of Conscious ConsumerismNew Natural: The Next Generation of Conscious Consumerism
New Natural: The Next Generation of Conscious Consumerism
 
Food + Drink: Trends and futures
Food + Drink: Trends and futures Food + Drink: Trends and futures
Food + Drink: Trends and futures
 
designclue "Work with the World"
designclue "Work with the World"designclue "Work with the World"
designclue "Work with the World"
 
JWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary EnglishJWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary English
 
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
 
Control Shift – Executive Summary
Control Shift – Executive SummaryControl Shift – Executive Summary
Control Shift – Executive Summary
 
94 beautiful slides from CANNES LIONS 2013
94 beautiful slides from CANNES LIONS 201394 beautiful slides from CANNES LIONS 2013
94 beautiful slides from CANNES LIONS 2013
 
Cannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsCannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trends
 
JWT: Generation Z Brazil – Executive Summary Portuguese
JWT: Generation Z Brazil – Executive Summary PortugueseJWT: Generation Z Brazil – Executive Summary Portuguese
JWT: Generation Z Brazil – Executive Summary Portuguese
 
JWT: Generation BOLD – Executive summary
JWT: Generation BOLD – Executive summaryJWT: Generation BOLD – Executive summary
JWT: Generation BOLD – Executive summary
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
100 Beautiful Slides from Cannes Lions 2010
100 Beautiful Slides from Cannes Lions 2010100 Beautiful Slides from Cannes Lions 2010
100 Beautiful Slides from Cannes Lions 2010
 
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...
 
The SoDA Report (Volume 1, 2016); 2016-17 Forecast
The SoDA Report (Volume 1, 2016); 2016-17 Forecast The SoDA Report (Volume 1, 2016); 2016-17 Forecast
The SoDA Report (Volume 1, 2016); 2016-17 Forecast
 
Frontier(less) Retail – Executive Summary
Frontier(less) Retail – Executive SummaryFrontier(less) Retail – Executive Summary
Frontier(less) Retail – Executive Summary
 

Ähnlich wie JWT: Cannes Lions 2015 (July 2015)

SXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend ReportSXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend ReportWill Harvey
 
iris SxSW Bites 2016
iris SxSW Bites 2016iris SxSW Bites 2016
iris SxSW Bites 2016Iris
 
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Shannon Lewis
 
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i
 
How to Use Social Media for Your Brand - Social Media Week New York Takeaways
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysHow to Use Social Media for Your Brand - Social Media Week New York Takeaways
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
 
Everything is Media
Everything is MediaEverything is Media
Everything is MediaNoah Brier
 
The Future 100 Trends and change to watch in 2016
The Future 100 Trends and change to watch in 2016The Future 100 Trends and change to watch in 2016
The Future 100 Trends and change to watch in 2016Filipp Paster
 
The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016Boris Loukanov
 
The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016WiseKnow Thailand
 
The future-100 / Trends-and-change-to-watch-in-2016
The future-100 / Trends-and-change-to-watch-in-2016The future-100 / Trends-and-change-to-watch-in-2016
The future-100 / Trends-and-change-to-watch-in-2016Allan V. Braverman
 
JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016Brian Crotty
 
Sxsw 2014 creative stimulus
Sxsw 2014 creative stimulusSxsw 2014 creative stimulus
Sxsw 2014 creative stimulusJim Anstey
 
Canneslions2012 areyouready-120711161123-phpapp02-3
Canneslions2012 areyouready-120711161123-phpapp02-3Canneslions2012 areyouready-120711161123-phpapp02-3
Canneslions2012 areyouready-120711161123-phpapp02-3Sergey Gorlov
 
Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012Karim Syed
 
Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017
Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017
Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017emmersons1
 
Insight & Inspiration Snapshot
Insight & Inspiration SnapshotInsight & Inspiration Snapshot
Insight & Inspiration SnapshotLHBS
 
Reinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsReinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
 
2015 #CannesLion Review
2015 #CannesLion Review2015 #CannesLion Review
2015 #CannesLion ReviewGrace Sobey
 

Ähnlich wie JWT: Cannes Lions 2015 (July 2015) (20)

SXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend ReportSXSW 2014 - Ogilvy Labs Trend Report
SXSW 2014 - Ogilvy Labs Trend Report
 
iris SxSW Bites 2016
iris SxSW Bites 2016iris SxSW Bites 2016
iris SxSW Bites 2016
 
SXSW 2016
SXSW 2016SXSW 2016
SXSW 2016
 
SXSW 2016
SXSW 2016SXSW 2016
SXSW 2016
 
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014
 
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup
 
How to Use Social Media for Your Brand - Social Media Week New York Takeaways
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysHow to Use Social Media for Your Brand - Social Media Week New York Takeaways
How to Use Social Media for Your Brand - Social Media Week New York Takeaways
 
Everything is Media
Everything is MediaEverything is Media
Everything is Media
 
The Future 100 Trends and change to watch in 2016
The Future 100 Trends and change to watch in 2016The Future 100 Trends and change to watch in 2016
The Future 100 Trends and change to watch in 2016
 
The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016
 
The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016The Future 100: Trends and Change to Watch in 2016
The Future 100: Trends and Change to Watch in 2016
 
The future-100 / Trends-and-change-to-watch-in-2016
The future-100 / Trends-and-change-to-watch-in-2016The future-100 / Trends-and-change-to-watch-in-2016
The future-100 / Trends-and-change-to-watch-in-2016
 
JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016JWT The future-100-­-trends-and-change-to-watch-in-2016
JWT The future-100-­-trends-and-change-to-watch-in-2016
 
Sxsw 2014 creative stimulus
Sxsw 2014 creative stimulusSxsw 2014 creative stimulus
Sxsw 2014 creative stimulus
 
Canneslions2012 areyouready-120711161123-phpapp02-3
Canneslions2012 areyouready-120711161123-phpapp02-3Canneslions2012 areyouready-120711161123-phpapp02-3
Canneslions2012 areyouready-120711161123-phpapp02-3
 
Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012
 
Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017
Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017
Get Advertising Smart - What the World Needs is More Advertising: Cannes 2017
 
Insight & Inspiration Snapshot
Insight & Inspiration SnapshotInsight & Inspiration Snapshot
Insight & Inspiration Snapshot
 
Reinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsReinventing Journalism: Trends, Innovations and Unanswered Questions
Reinventing Journalism: Trends, Innovations and Unanswered Questions
 
2015 #CannesLion Review
2015 #CannesLion Review2015 #CannesLion Review
2015 #CannesLion Review
 

Mehr von J. Walter Thompson Intelligence

Mehr von J. Walter Thompson Intelligence (17)

China Outbound — Executive Summary
China Outbound — Executive SummaryChina Outbound — Executive Summary
China Outbound — Executive Summary
 
The Well Economy -- Executive Summary
The Well Economy -- Executive SummaryThe Well Economy -- Executive Summary
The Well Economy -- Executive Summary
 
JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)
 
10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA
 
JWT: The Future of Payments & Currency (October 2014)
JWT: The Future of Payments & Currency (October 2014)JWT: The Future of Payments & Currency (October 2014)
JWT: The Future of Payments & Currency (October 2014)
 
JWT: Meet the New Family (September 2014)
JWT: Meet the New Family (September 2014)JWT: Meet the New Family (September 2014)
JWT: Meet the New Family (September 2014)
 
JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)
 
JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)
JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)
JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)
 
10 Overriding Themes from SXSW (March 2014)
10 Overriding Themes from SXSW (March 2014)10 Overriding Themes from SXSW (March 2014)
10 Overriding Themes from SXSW (March 2014)
 
Retail Rebooted (August 2013)
Retail Rebooted (August 2013)Retail Rebooted (August 2013)
Retail Rebooted (August 2013)
 
The Future of Correspondence (July 2013)
The Future of Correspondence (July 2013)The Future of Correspondence (July 2013)
The Future of Correspondence (July 2013)
 
The State of Men (June 2013)
The State of Men (June 2013)The State of Men (June 2013)
The State of Men (June 2013)
 
Travel: Changing Course (April 2013)
Travel: Changing Course (April 2013)Travel: Changing Course (April 2013)
Travel: Changing Course (April 2013)
 
13 Mobile Trends for 2013 and Beyond (April 2013)
13 Mobile Trends for 2013 and Beyond (April 2013)13 Mobile Trends for 2013 and Beyond (April 2013)
13 Mobile Trends for 2013 and Beyond (April 2013)
 
JWT: 100 Things to Watch in 2013
JWT: 100 Things to Watch in 2013JWT: 100 Things to Watch in 2013
JWT: 100 Things to Watch in 2013
 
Health & Happiness: Hand in Hand (October 2012)
Health & Happiness: Hand in Hand (October 2012)Health & Happiness: Hand in Hand (October 2012)
Health & Happiness: Hand in Hand (October 2012)
 
American Dream in the Balance (September 2012)
American Dream in the Balance (September 2012)American Dream in the Balance (September 2012)
American Dream in the Balance (September 2012)
 

Kürzlich hochgeladen

Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Marketing BRANDING
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 

Kürzlich hochgeladen (20)

Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
Agencia Marketing Branding Creative Certification Exam Google Diciembre 2023
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 

JWT: Cannes Lions 2015 (July 2015)

  • 2. CANNES LIONS 2015 CHANGE IN THE AIR The looming Taxi v. Uber strike at Cannes Lions, the 62nd Festival of Creativity, last month was in many ways quite prophetic, or at least extremely fitting with a key theme of the event. While the planes flew in, the sun beat down on the Côte d’Azur, and the rosé flowed, there was a counter thread of tension (and not just among French taxi drivers). Many talks explored what the rising dominance of digital platforms, AI, and the continued exponential growth of big data will mean for traditional services, creativity, human imagination and— ultimately—the future of advertising as we know it.
  • 3. After all, we’re living in a world where historic business models are being unseated at record pace thanks to rapid adoption of digital, consumer- first platforms that cut out the middle men; where robots can convincingly pass tests as humans; and where big data can be used to program hyper-personalized advertising more efficiently than human judgement— and can even write a TED talk. Right, IBM’s cognititive super computer, Watson CANNES LIONS 2015
  • 4. CANNES LIONS 2015 “What’s clear is that in the near future AI won’t be so ‘artificial.’ Advertisers will have to really understand how sophisticated these devices have become.” BEN JONES, CHIEF TECHNOLOGY OFFICER, AKQA CANNES LIONS 2015
  • 5. The emphasis on tech giants compounded this at Cannes Lions. Google Beach stood center stage, flags flying, corks popping, with a stage featuring daily talks. Facebook’s beach pop-up was nearby and similarly lavish. CANNES LIONS 2015
  • 6. So what of the work? Public safety, emotion, new payment methods, social good and small localized initiatives were the key trends among the winning brands observed by Matt Eastwood, J. Walter Thompson’s worldwide chief creative officer and jury president of Promo & Activation Lions at the festival. “There was sun safety, cyclist safety, safety from sharks. There was a lot of emphasis on making the world safer,” explained Eastwood. Right: Shell #makethefuture player-powered football pitch.
  • 7. These could be seen in the big wins, from Volvo’s Life Paint (right); to Domino’s award-winning Tweet-to- order; to Always’ "Like a Girl" campaign; to Lucky Iron Fish. “Overall, brands were looking to attach themselves to societal causes. Combining creativity with social good,” said Eastwood. See: Clever Buoy, a transmitting shark detector in Australia; Lucky Iron Fish, a simple piece of metal designed to fight anemia in Cambodia. CANNES LIONS 2015
  • 8. Whisper’s "Touch the Pickle" (India) and the UN’s #MyMothersNameIs (Egypt) both centered on specific cultural insights raising awareness of issues in a local way. Purpose-driven initiatives were everywhere. Has it reached critical mass? Top: #MyMothersNameIs, UN Women Middle Left: Touch the Pickle, Whisper Middle Right: #ITouchMyself, The Cancer Council Bottom: Coffee vs. Gangs, Kenco CANNES LIONS 2015
  • 9. “There was a whole range of brands experimenting with substituting payments for different exchanges—paying with a tweet or emoji (see award-winning Domino's), love, or hugs, trying to elevate transactions into something more meaningful,” observed Eastwood. “Though brands have to be careful with this. McDonald’s 'Pay With Love' campaign for the Super Bowl famously backfired.” NEW EXCHANGES CANNES LIONS 2015
  • 10. CANNES LIONS 2015 “One of our ongoing discussions was: Where’s the ‘funny’? Any work that came along and had a bit of levity to it really jumped out. Maybe not everyone, like us, will spend six days with award-winning work and get cynical about it. But I definitely think we need to see a move toward simple, funny entertainment next.” MATT EASTWOOD, WORLDWIDE CHIEF CREATIVE OFFICER, J. WALTER THOMPSON CANNES LIONS 2015
  • 11. “Emotion and social good will always be popular,” said Ben Jones, chief technology officer at AKQA. “But the bar has definitely been raised. After this year’s entries, next year brands will have to work much, much harder. They’ll have to show innovation and genuine evidence of doing something good, otherwise judges will see through it.” Jones sees hardware innovation as a growing trend at Cannes. “Creating concrete, tangible solutions that become marketing in themselves. That’s exciting,” he said. “I thought it was very telling that the Grand Prix went to Google Cardboard (below)," agreed Eastwood. "The award was given to a platform, not the expression, for the potential it unlocks.” CANNES LIONS 2015
  • 12. DATA V. CREATIVITY Several talks and panels centered on the implications of big data for creativity, including one featuring J. Walter Thompson’s worldwide planning director, Guy Murphy, called Data and Creativity: A Beautiful Tension, held at the Admap Prize event with Marc Mathieu (SVP marketing, Unilever), David McCandless (data visualization expert, Kantar) and Emma Whitehead (creative director, Kantar). Right: Airbnb’s Global Data Visualization project "A World of Belonging."
  • 13. Dentsu executive planning director Koichi Yamamoto also spoke about these tensions in his session Data in the Age of Creativity. “Only the human brain has the power to imagine the unknown. But advanced AI combined with human creativity will mean endless possibilities,” he said, adding elsewhere that he believes data is simply a new creative medium. During Cannes Lions, London-based Jason Bruges Studio and MEC created the installation "Emoticannes: The Art of Always On," which featured a structure of multiple screens reacting live to attendees' tweets. CANNES LIONS 2015
  • 14. CANNES LIONS 2015 “It felt like a step forward from previous years. It was less about highlighting the importance of it or using phrases like ‘big data’ and ‘analytics,’ and more about discussing where we can start to integrate data in a truly creative way.” RACHEL ARTHUR, SENIOR EDITOR, DIGITAL, WGSN CANNES LIONS 2015
  • 15. Teens, and teen-focused platforms (almost sensing a generation Z moment), were hot on the agenda, not only because they’re early adopters of new platforms but also because they're the most voracious consumers of media right now. 92% of UK/US teens report going online daily—including 24% who say they go online “almost constantly,” according to a recent study from Pew Research Center. They’re highly digitally connected too. According to our latest SONAR™ data, 86% of UK/US teens use smartphones multiple times a day. 72% have a laptop and 70% have a smartphone. YouTube was ranked most popular among teens over Facebook and Instagram in a 2015 GlobalWebIndex survey. The platform was a centerpiece at Cannes during Google Beach activities and talks. Snapchat founder and CEO Evan Spiegel was also prominent at talks. During the festival, Spiegel took part in a talk with Cosmoplitan editor-in-chief Joanna Coles. WPP, DailyMail and Snapchat also announced the establishment of Truffle Pig, a joint content marketing venture, offering planning content development, content creation and distribution during the week. GEN Z PLATFORMS CANNES LIONS 2015
  • 16. Snapchat is one to watch currently. 4 in 10 teenagers use the app, according to Pew Research Center—remarkable given that it only launched in 2011. It has 100 million users. According to the company, 60% of 13- to 34-year-old smartphone users in the US are active on the network and together view more than 2 billion videos a day, already about 50% of the number of videos people watch on Facebook, which is seven years older and has 10 times as many members. Not only this, but as the shift moves toward video on social networks, Snapchat seems to have created an extremely effective way to make teenagers watch videos in full. Snapchat’s vertical format (different from typical landscape videos on internet networks) means that viewers are 9 times more likely to view them in full. Critics have been quick to point out its quirky buttons, orientation, and user journey, which are not intuitive and different from most established apps, but this seems to be part of the appeal to teens. SNAPCHAT CANNES LIONS 2015
  • 17. CANNES LIONS 2015 Vice Media, beloved of teens and valued at $2.5bn last year, was also prominent at Cannes Lions. It was name checked numerous occasions in talks, not least by WPP CEO Martin Sorrell for tapping into a new type of news content that appeals to teens. “Content on Vice I think is very strong,” Sorrell is quoted as saying at an event hosted by Johnny Hornby, the chairman and chief executive of The&Partnership. “It’s just that stylistically it’s very different. ...[Traditional newspapers] talk about trust, and the implication is that we don’t trust a Vice. Well young people do trust a Vice. That is the real point. It’s just the way they deliver news is markedly different.” Interestingly, Snapchat has recently hired CNN political reporter Peter Hanby to be head of news.
  • 18. Cameron Dallas, below, he of 6.8 million Instagram followers, stood out in the audience at a talk hosted by Eric Edge, head of brand strategy at Instagram: "Capturing and Sharing the World's Moments." The topic of Instagram and user- generated photography came up: Will Instagram allow users like Dallas to directly monetize their photos? Or make money from advertising like, say, a YouTube? We’re in an era where popular Instagrammers are being commissioned in their own right to produce campaigns (see Diesel tapping Doug Abraham, cult Instagrammer @bessnyc4, to work on campaigns, after all). Edge explained that instead Instagram focuses on brand partnerships and collaborations, over sharing revenue. Is there an opportunity being missed here? INSTAGRAM STARS CANNES LIONS 2015
  • 19. Neuroscience is suddenly everywhere, following both the Consumer Electronics Show (CES) this year and SXSW Interactive, where it was very much a buzzword. At CES in particular there were multiple devices claiming to harness this science to help well-being. Cognitive neuroscientist Itiel Dror gave a talk at Cannes about the use of cognitive neuroscience in advertising. In an interview after Cannes, Dror told the Innovation Group that many people do not truly understand what it is, and how it can be used effectively. Pictured: Lia Chavez’ The Octave of Visible Light, an immersive nightclub light show based on the artist’s brainwaves. CES 2015, The Cosmopolitan. NEUROSCIENCE
  • 20. “It’s the understanding of how people perceive things and what impacts their behavior. It’s important in branding for people to understand, as different parts of the brain control perception and behavior. You have to ensure messages get to the right part of the brain to stick, and cognitive neuroscience can help this.” Dror has already been working with various lifestyle brands on perfecting the perception and resonance of their logos and design hues. “A common misconception is that humans are rational, and make only rational decisions. They are not irrational, but they act beyond rational. Emotion is a huge part of decisions. Also, asking consumers what they think or how they will react to something is pointless. They only tell you what they think they think, not what they actually think.” CANNES LIONS 2015
  • 21. Dror has conducted numerous tests for brands identifying unconscious cues and references to perfect brand design based on choice, visual imagery, word association and the speed of decision making. His work has implications for brands and store design. “Consumers today are presented with too much choice on shelves. They are overwhelmed with too many options that they have to perceive, interpret, then make a decision about not just if they want to buy, but what to buy. But then too few choices is not good either. They need to feel a sense of curation to be empowered.” The most exciting part about all this is the potential of big data and the internet of things. As our lives, the way we orient stores and the world becomes more digital, there’s scope to integrate neuroscientific experiments into how we orient sites. Google, Amazon (if they aren’t already) could integrate this into the user journey and shopping pages. “It will transform research,” said Dror. NEUROSCIENCE RETAIL CANNES LIONS 2015
  • 22. Beyond the plethora of mission-based campaigns, apps, solutions and innovations aimed at solving everything from domestic violence to road deaths, the center Pavilion Stage also featured a series of grand-scale calls to action. Whether it was Jamie Oliver calling for a global food revolution, Al Gore talking about sustainability, or Richard Curtis’ first-ever global cinema ad campaign, celebrities and political figures were thinking big. BBH founder Sir John Hegarty and filmmaker and humanitarian Richard Curtis unveiled the creation and distribution of the "First Ever Global Cinema Ad Campaign." In September 2015, 193 world leaders will adopt a new list of global goals for sustainable development at the United Nations in New York. The goals are a series of ambitious targets to end extreme poverty and tackle climate change by 2030. Project Everyone, founded by Richard Curtis, aims to share these global goals with 7 billion people in 7 days via cinema screens around the world. BIG PICTURE ALTRUISM CANNES LIONS 2015
  • 23. Al Gore was also ambitious for the digital age—for its ability not only to resolve political bias in the US, but to save the planet and also restore Amercia’s role as global thought leader in its policies. “With the shift from an information system dominated by printing press, to broadcasting, the system [of dialogue] broke down,” said Gore. And with it a shift to one-way communication dominated by money. This, Gore argued, has degraded America's ability to make good decisions and be a true democracy. "American democracy has been hacked," he said. “It’s urgent not only for the interests of the US but for the interests of humankind and the world that the US find ways to restore its ability to make decisions based on its best values and to limit the degrading impact of lobbying and money.” CANNES LIONS 2015
  • 24. Many talks addressed gender equality, gender issues and new feminism. This was also shown in the awards, where Always’ "Like a Girl," Under Armour’s "I Will What I Want," and Sport England’s “This Girl Can" were big winners. This year also saw the launch of the Glass Lion: The Lion for Change, with LeanIn.Org, the organization founded by Sheryl Sandberg, focusing on work that addresses issues of gender inequality or prejudice. Highlights on the female agenda were events from The New York Times, The Women’s Lounge and J. Walter Thompson. In a talk dubbed “The Feminine Mystique 2.0,” the panel addressed how technology and globalization are reframing gender equality. Panelists included Maureen Dowd, columnist at The New York Times; Kat Gordon, founder of the 3% Conference; Thalia Mavros, founder and CEO of the Front; Tina Brown, founder and CEO of Tina Brown Live Media; Tista Sen, national creative director and SVP, J. Walter Thompson India; and Windsor Hanger Western, co-founder and president, Her Campus Media, with Meredith Kopit Levien, chief revenue officer at The New York Times, as moderator. Below left, Dazed & Confused with Samantha Morton launching Female Firsts, an initiative to champion female creative talent. Right, "The Feminine Mystique 2.0" panel. WOMEN IN FOCUS CANNES LIONS 2015
  • 25. “Men are better at owning their victories. Women don’t know how to own their victories.” TINA BROWN, FOUNDER, CEO, TINA BROWN LIVE MEDIA, SPEAKING AT "THE FEMININE MYSTIQUE 2.0" Former Ogilvy & Mather CEO Charlotte Beers and Martin Sorrell also held a talk at Mindshare’s space dubbed "How to Be a Better Leader." “Women are raised to think they should be modest, which is dangerous,” said Beers, adding that she believed women were more intuitive in negotiations. CANNES LIONS 2015
  • 26. Vice has historically been more lad-ish in comparison to its more female cultural/ fashion competitor Dazed & Confused— though Vice Media owns i-D Magazine. Now it’s looking to rectify this with the launch of Broadly, a new female-focused channel covering a variety of topics including politics, culture, lifestyle, sex and fashion. During Cannes Lions, Vice announced a multi- year deal with Unilever to support Broadly. Thalia Mavros, a former executive creative director at Vice Media, is soon to launch the Front, another new female-focused platform. This follows the launch of The Pool, launched in the UK by radio personality Lauren Laverne and Red Magazine editor Sam Baker, a transmedia platform aimed at giving women a mix of politics, news, fashion, sex and cultural content relelvant to their lives. Signs of change? All offer a new vision of women’s media that goes beyond the glossy fashion magazine. NEW WOMEN'S MEDIA CANNES LIONS 2015
  • 27. Text here. Contact: Lucie Greene Worldwide Director of the Innovation Group J. Walter Thompson Intelligence lucie.greene@jwt.com