100 THINGS TO WATCH IN
2013 DECEMBER 2012

WHAT WE’LL COVER Background Our
Track Record Our Things to Watch in 2013 100 THINGS TO WATCH IN 2013

BACKGROUND In addition to our
10 Trends for 2013 forecast, JWT presents 100 Things to Watch in 2013. – Intelligent Objects: Appcessories and . – Predictive Personalization: Data Scientists hotshots, marketers offering and consumers focusing on . – Everything Is Retail: Shopping is shifting from an activity that takes place in physical stores or online and . – Peer Power: Food Sharing services and the rise of Trust Ratings. 100 THINGS TO WATCH IN 2013

OUR TRACK RECORD – Anywhere,
Any-‐Way Shopping: (as highlighted in this list). – Crowdsourced Learning: Skillshare points to a future of more open education and opportunities for lifelong learning.” – Smart Clothing: 100 THINGS TO WATCH IN 2013

OUR TRACK RECORD (cont’d.) Our
Things to Watch from last year included (cont’d.) – All Things Military-‐Inspired: The New York Times Xers,” said the Times – P-‐to-‐P Experiences: – Unwrapping the Process: 100 THINGS TO WATCH IN 2013

OUR TRACK RECORD (cont’d.) 100
THINGS TO WATCH IN 2013

OUR THINGS TO WATCH IN
2013 1. 3D Bioprinting 21. Dads in the Aisles 41. 61. Nature As Antidote 81. Hieroglyphics Fiction 2. 22. 62. Neurotechnology 42. Hotels in Africa 82. Set Jetting 3. African Tech Stars 63. 23. Decline of Chinese 43. 83. Shopping Hotels 4. 64. Bling Tech 84. Social Media Hacks Alternative Brand NFC Tags 24. Desalination 44. Humane Food Currencies Standup Desks 66. Detoxifying Life 6. 86. Customer Service Offset Thinking 26. Digital Ecosystems Apps Appcessories 46. Impact Sourcing 68. Online Groceries Drones Sugru 8. Imperfection 69. 28. ecoATM 88. 9. 48. Individual Attention 29. 89. 10. Bee Venom 49. 30. Emotion Recognition 11. Biometric JOMO (Joy Of 90. Teff Authentication 31. The End of Voicemail Missing Out) 91. Trade School 12. Blocking Social Media 32. Faux Meat Bores 92. Trust Ratings 33. Fitness Beyond Second Screen 13. Chia Seeds the Gym 93. 14. 34. 94. Charging Shopping Food Sharing Media That Gets to 36. Frontier Markets 96. Vertical Farming 16. Coaching Brands G20 Devolves to Medical Smartphones Design Video Games As Art Cool Techie Camps 98. 18. 38. Recycling Midcalorie Foods 99. Wireless Charging Translation 39. Geofencing River Cruising Mindful Living 100. 19. Cutting out the 40. 80. Middleman Goes Mainstream 20. 60. MOOC Stars 100 THINGS TO WATCH IN 2013

1 like heart valves and
cells applied directly to BACK TO 100 100 THINGS TO WATCH IN 2013 TED

2 ADULT PLAYGROUNDS of us.
Taking inspiration from similar playgrounds in China and parts of Europe, these spaces BACK TO 100 100 THINGS TO WATCH IN 2013

3 AFRICAN TECH STARS Internet
access, tech entrepreneurs and engineers are emerging around the continent, innovation center,” as part of its development BACK TO 100 100 THINGS TO WATCH IN 2013

4 found that as many
as 1 in 12 American children to manufacturing foods free of allergens like BACK TO 100 100 THINGS TO WATCH IN 2013

ALTERNATIVE BRAND CURRENCIES For instance,
chocolatier Anthon Berg created accepted generosity (a promise to do something nice for a loved one) instead of money. Nike’s share on social media. BACK TO 100 100 THINGS TO WATCH IN 2013 Anthon Berg

6 mulling physical stores. BACK
TO 100 100 THINGS TO WATCH IN 2013

speakers and small screens that
provide users and RFID tags in BlackSocks help ensure the socks are correctly paired. BACK TO 100 100 THINGS TO WATCH IN 2013

8 THE ARABIC WEB there’s
rising incentive as this region of around BACK TO 100 100 THINGS TO WATCH IN 2013

9 existing consumer segment to
consider the venture capital arm, BMW holds a minority stake to spare. BACK TO 100 100 THINGS TO WATCH IN 2013

10 BEE VENOM involves systematically
stinging patients suffering and MS, is thought to help improve circulation, company told The Wall Street Journal in June over the past year. BACK TO 100 100 THINGS TO WATCH IN 2013 Manuka Doctor

11 BIOMETRIC AUTHENTICATION For smartphone
security, Android 4.0 has a Face BACK TO 100 100 THINGS TO WATCH IN 2013 |Chris|

12 BLOCKING SOCIAL MEDIA BORES
out to more categories, offering lighthearted BACK TO 100 100 THINGS TO WATCH IN 2013

13 CHIA SEEDS out 11
products, including Coconut Chia Granola. BACK TO 100 100 THINGS TO WATCH IN 2013 Dole

14 collect” melds digital and
physical commerce Tesco and Asda in the U.K. and Ahold in the eBay are getting into the pickup game too. Look categories, such as home improvement. BACK TO 100 100 THINGS TO WATCH IN 2013 Tesco

‘CLOAKING’ services that help them
temporarily hide from The New York Times next three hours.’” BACK TO 100 100 THINGS TO WATCH IN 2013

16 COACHING BRANDS and suggested
solutions. With consumers sharing more data, and marketers passively collecting expenses (BillShrink), managing their money BACK TO 100 100 THINGS TO WATCH IN 2013 Mint

that offer everything from game
creation to BACK TO 100 100 THINGS TO WATCH IN 2013 iD Tech Camps SWEappcademy

18 CROWDSOURCED TRANSLATION multilingual talks,
education and popular entertainment. Duolingo, a startup launched in international entertainment site Viki, fans have BACK TO 100 100 THINGS TO WATCH IN 2013 Duolingo

19 CUTTING OUT THE MIDDLEMAN
rates. We’ll see a range of upstart challengers as BACK TO 100 100 THINGS TO WATCH IN 2013

20 and planes falling out
of the sky at the click of state to penetrate another nation’s computers or disruption”). We’ll see a shift in armed BACK TO 100 100 THINGS TO WATCH IN 2013 [1], [2], [3]

21 DADS IN THE AISLES
on moms. Men are taking on more cooking and cleaning, parenting duties and shopping. As they populate the aisles of supermarkets, drugstores, taking the male perspective into account, goods retooled for male appeal and messaging that BACK TO 100 100 THINGS TO WATCH IN 2013

22 With governments and corporations
starting to demand explode for the scientists needed to cull insights from the analyses gleaned through analytics platforms. What may sound like a dull into the spotlight. And they’ll command heady planning processes. BACK TO 100 100 THINGS TO WATCH IN 2013

23 DECLINE OF CHINESE BLING
understated luxury goods and products not among the most selective shoppers. Gucci, for sales in China did not prominently feature its Group chief executive Helen McCluskey has category” in China. BACK TO 100 100 THINGS TO WATCH IN 2013 Gucci

24 DESALINATION Australia, Algeria and
Israel. The latter is aiming BACK TO 100 100 THINGS TO WATCH IN 2013 Water For Good

various chemicals from their products.
Johnson harmful chemicals and reformulating its personal care range. Walgreens has introduced Ology, a line of nontoxic personal care and cleaning products. out of their supply chains, thanks largely to BACK TO 100 100 THINGS TO WATCH IN 2013 Greenpeace

26 create or expand ecosystems
that lock customers into an array of devices, tools and services. The as The New York Times has put it, or serve as The Wall Street Journal says. Initially operating content streaming and cloud services. BACK TO 100 100 THINGS TO WATCH IN 2013 Apple Google

DRONES Wired checking on crops
or damaged roofs to assisting BACK TO 100 100 THINGS TO WATCH IN 2013

28 ecoATM electronics, the company
markets kiosks that and model of these devices and assess their the end of 2012 and planning on international expansion in 2013. BACK TO 100 100 THINGS TO WATCH IN 2013 ecoATM

29 years. The American Society
for Reproductive Medicine changed its position on the practice in BACK TO 100 100 THINGS TO WATCH IN 2013 M. Johnson

30 EMOTION RECOGNITION Researchers and
programmers from Egypt to computers to read human emotions through a education tools or help people on the autism BACK TO 100 100 THINGS TO WATCH IN 2013 Theo Gevers

31 THE END OF VOICEMAIL
or leaving messages is coming to feel like a much faster. Internet phone company Vonage BACK TO 100 100 THINGS TO WATCH IN 2013

32 FAUX MEAT as faux
meat gets tastier and more convincing. lauded faux meat products to outlets across Holland. An imitator, Spoon’s Vegetarian Butcher, has opened in Sydney. And Like Meat is an EU BACK TO 100 100 THINGS TO WATCH IN 2013 Beyond Meat

33 alternatives that are more
fun or functional. and focus on strengthening the muscles needed up luggage or children. BACK TO 100 100 THINGS TO WATCH IN 2013 MovNat

34 FLEXIBLE SCREENS herald a
revolution in consumer electronics,” said BACK TO 100 100 THINGS TO WATCH IN 2013 NextGadgets Samsung

FOOD SHARING One of our
10 Trends for 2013 outlines the services that offer the promise of community, BACK TO 100 100 THINGS TO WATCH IN 2013 Mealku

36 FRONTIER MARKETS into the
middle class and vast natural resources rather than trade. Investing giants BlackRock and Guggenheim Investments have launched index funds tied to these markets. BACK TO 100 100 THINGS TO WATCH IN 2013

Every Nation for Itself economy
and trade relations. BACK TO 100 100 THINGS TO WATCH IN 2013 World Economic Forum

38 playtime. Lego and Mattel
are tackling gender a doll carriage and a girl driving a toy tractor. In BACK TO 100 100 THINGS TO WATCH IN 2013 Leklust

39 GEOFENCING store specials and
other relevant information. BACK TO 100 100 THINGS TO WATCH IN 2013 RetailMeNot

40 GREEN GROWTH The Economist
the idea that economic development need not mean environmental degradation. The European development plan. BACK TO 100 100 THINGS TO WATCH IN 2013 nakae

41 as hieroglyphics to digital
age consumers. BACK TO 100 100 THINGS TO WATCH IN 2013 photosteve101

42 HOTELS IN AFRICA to
expand their portfolios. Marriott plans to open next three years. BACK TO 100 100 THINGS TO WATCH IN 2013 Marriott

43 more intuitive, integrating more
seamlessly into design, shaped around people and their existing told Fast Company BACK TO 100 100 THINGS TO WATCH IN 2013 Microsoft

44 HUMANE FOOD the humane
treatment of the animals they eat, food retailers including McDonald’s pledged to push suppliers to phase out gestation stalls for farms for animal treatment. Watch for animal mainstream consumers to pay close attention. BACK TO 100 100 THINGS TO WATCH IN 2013 Niman Ranch

individual consumers. Restaurants are logging
programs, then catering to various preferences several years collating passenger data from many customer on a personal trip. BACK TO 100 100 THINGS TO WATCH IN 2013

46 Impact sourcing involves outsourcing
relatively of poverty. A 2011 study forecast that the BACK TO 100 100 THINGS TO WATCH IN 2013 Samasource

from products and services, and
increasingly prevail today and the smooth, shiny surfaces of our digital devices. For instance, the lumpy form of an heirloom tomato or gnarled carrots at a farmers market are coming to have more appeal than the prettier produce on supermarket BACK TO 100 100 THINGS TO WATCH IN 2013

48 INDIVIDUAL ATTENTION More mass
market retailers and hospitality chains are replacing local vendors, consumers are individual needs. For instance, Target is testing recently relaunched personal shopper program, for free at all stores. More supermarkets are hiring dietitians to help shoppers make nutritious choices. And more restaurants are pampering BACK TO 100 100 THINGS TO WATCH IN 2013

49 see more apps and
other services that help people guard or instantly delete things they may later regret. Snapchat, for example, is a photo takes a screenshot of the image. TigerText is a similar app. BACK TO 100 100 THINGS TO WATCH IN 2013 TigerText Snapchat

out of the endless social
media stream, the countless other distractions and demands. and entrepreneur Anil Dash coined the acronym JOMO). They’re consuming information on a BACK TO 100 100 THINGS TO WATCH IN 2013

Users can also control the
camera remotely using a smartphone app. BACK TO 100 100 THINGS TO WATCH IN 2013

the factory. BACK TO 100
100 THINGS TO WATCH IN 2013

Charger for use in places
such as Nigeria and into electricity to charge devices. BACK TO 100 100 THINGS TO WATCH IN 2013 Nokia

media that’s tailored to the
individual consumer. BACK TO 100 100 THINGS TO WATCH IN 2013

caretakers, physicians, etc., via email
or text. The phone also reminds users to take medication and includes a pedometer application and diet apps. LifeWatch is seeking approval as a medical diagnostic device in the EU and the U.S. BACK TO 100 100 THINGS TO WATCH IN 2013 LifeWatch

a multitude of dietary restrictions
and food for restaurants like Torrisi Italian Specialties and BACK TO 100 100 THINGS TO WATCH IN 2013 Brooklyn Fare

MIDCALORIE FOODS looking for healthier
choices, it’s a potentially BACK TO 100 100 THINGS TO WATCH IN 2013 The Hershey Co.

MINDFUL LIVING from electronics and
even conversation. Mindful running pays careful attention to form. Mindful Once the domain of the spiritual set, mindful distractions and focusing on the moment. BACK TO 100 100 THINGS TO WATCH IN 2013 HarperCollins

BACK TO 100 100 THINGS
TO WATCH IN 2013 Kolin Toney

60 MOOC STARS As more
people sign on to MOOCs (Massive instructors emerging. Whereas teaching skills are have predicted. One rising star is Duke philosophy BACK TO 100 100 THINGS TO WATCH IN 2013 Duke University

61 NATURE AS ANTIDOTE city.
We’ll also see this urge manifest in other entertainment programming. BACK TO 100 100 THINGS TO WATCH IN 2013

62 Nature neurotechnologies promise hope
for spinal cord BACK TO 100 100 THINGS TO WATCH IN 2013

63 BACK TO 100 100
THINGS TO WATCH IN 2013 Kate Middleton

64 NEWS BITES As smartphones
proliferate, more people are for consumers to adopt apps that use algorithms BACK TO 100 100 THINGS TO WATCH IN 2013 Summly

NFC TAGS open up apps.
Brands including Sony (Xperia SmartTags) and Samsung (TecTiles stickers) are or even making a purchase. BACK TO 100 100 THINGS TO WATCH IN 2013 Sony

66 OBJECTS WITH ATTITUDE BACK
TO 100 100 THINGS TO WATCH IN 2013 Toyota

OFFSET THINKING of encouraging people
and corporations to act harmful activities is taking hold. The ecologically BACK TO 100 100 THINGS TO WATCH IN 2013

68 ONLINE GROCERIES mainstream as
more consumers start purchasing 2010. In the U.S., IBISWorld is forecasting annual BACK TO 100 100 THINGS TO WATCH IN 2013 Fresh Direct

69 The days of telling
students to put pencil to BACK TO 100 100 THINGS TO WATCH IN 2013 Bunches and Bits {Karina}

Wired hacking and email phishing
rising dramatically, voice patterns, is already coming to smartphones. BACK TO 100 100 THINGS TO WATCH IN 2013 LaunchKey

Forbes the phenomenon is only
gaining steam as BACK TO 100 100 THINGS TO WATCH IN 2013 Etsy Kickstarter

data as currency. We’ll see
consumers adopt services like Reputation.com’s upcoming data money generated from selling the data is then directed to designated charities. BACK TO 100 100 THINGS TO WATCH IN 2013 Enliken

legitimacy for its original programming.
In April, Arrested Development BACK TO 100 100 THINGS TO WATCH IN 2013

intimate occasions. BACK TO 100
100 THINGS TO WATCH IN 2013

demand for a retreat from
noise. In the U.K., the Quiet Mark, a seal of approval for products that BACK TO 100 100 THINGS TO WATCH IN 2013 Quiet Mark RLA

Consumers can have their cake
and eat it too and preservatives, corn syrup or hydrogenated in mainstream outlets like CVS and Target. Supercandy, from a company called Snap Infusion, BACK TO 100 100 THINGS TO WATCH IN 2013 Snap Infusion

The proliferation of online platforms
BACK TO 100 100 THINGS TO WATCH IN 2013 Jack Daniel’s

ramping up efforts to keep
clothing out of can deposit used clothing and shoes (of any similarly start collecting used clothing. And BACK TO 100 100 THINGS TO WATCH IN 2013

RIVER CRUISING River cruising is
slated to make a splash in the travel industry. In 2012, for instance, cruises. Other companies are adding river cruise BACK TO 100 100 THINGS TO WATCH IN 2013 Voyages of Discovery

80 prefer to take the
reins. BACK TO 100 100 THINGS TO WATCH IN 2013 Retalix Ltd.

81 a digital revival. It’s
a good match for readers as Mad Men, Lost and Breaking Bad. Digital New York Times Kindle Serials program. BACK TO 100 100 THINGS TO WATCH IN 2013

82 SET JETTING visits since
The Lord of the Rings The Hobbit locations around the U.K. in 2012. In 2013, Life of Pi The Lone Ranger BACK TO 100 100 THINGS TO WATCH IN 2013

83 In Middle Eastern countries
including the U.A.E., BACK TO 100 100 THINGS TO WATCH IN 2013

84 SOCIAL MEDIA HACKS and
employers to potential dates routinely have created alternative online personas. Watch for more people to game the system as privacy concerns multiply. BACK TO 100 100 THINGS TO WATCH IN 2013 CNN

BACK TO 100 100 THINGS
TO WATCH IN 2013 Steelcase

86 opening up a market
for tools that help people manage their stress. Recent examples BACK TO 100 100 THINGS TO WATCH IN 2013 Neumitra

SUGRU Time BACK TO 100
100 THINGS TO WATCH IN 2013 Sugru

88 apps (like Catalogue) that
let shoppers scan multiple catalogs simultaneously. In a 2012 of merchants surveyed reported higher average from online retailers as shopaholics develop a BACK TO 100 100 THINGS TO WATCH IN 2013 Google Apple ASUS Samsung Maylong

89 Technology is stepping in
to help farmers, channels. A crop of startups is seeking to operates in the San Francisco Bay Area), Mint and Ireland. BACK TO 100 100 THINGS TO WATCH IN 2013 Farmigo

90 TEFF Consumed for thousands
of years in Ethiopia, this the Horn of Africa, due in part to its exceptional essential amino acids, high in protein, calcium incorporate the tiny grain. BACK TO 100 100 THINGS TO WATCH IN 2013

91 TRADE SCHOOL graduation and
the cost of higher education soaring, more people are turning to trade schools or apprenticeships instead. In the U.S. especially, as demand for certain skills outpaces supply, this training path is regaining its appeal. Manufacturing programs, for one, are seeing a dramatic rise in enrollment among young people, BACK TO 100 100 THINGS TO WATCH IN 2013

92 TRUST RATINGS Consumption guru
Rachel Botsman. BACK TO 100 100 THINGS TO WATCH IN 2013 Repify

93 rates on information such
as speed, distance traveled and time of travel, collected directly device that links to a car’s computer system, or they can let the insurer access data from a car’s telematics system, such as Ford’s Sync or General Motors’ OnStar. State Farm, Allstate is among those offering it in the U.K. In Oregon, each month. BACK TO 100 100 THINGS TO WATCH IN 2013

94 Airlines and hotels have
long charged different prices for the same seat or room, a practice spenders and the savers. BACK TO 100 100 THINGS TO WATCH IN 2013 kennymatic

VEGETABLE BOXES popular in the
U.K., to pop up in more markets and mostly organic produce and sometimes meat and dairy products. They appeal to consumers and sometimes unfamiliar ingredients. In the BACK TO 100 100 THINGS TO WATCH IN 2013 Soil and Seed

96 VERTICAL FARMING each 30
feet tall, produce more than 1,000 agricultural production. Watch for this practice to BACK TO 100 100 THINGS TO WATCH IN 2013

VIDEO GAMES AS ART than
entertainment. In March 2012, the Smithsonian American Art Museum in Washington, everything from Atari classics like Pac-‐Man to contemporary epics like BioShock and Uncharted 2 of video games to its collection, including Tetris, Myst and The Sims. BACK TO 100 100 THINGS TO WATCH IN 2013 MoMA

98 platforms via technologies like
interactive touch And in Germany, shoppers outside one of Adidas’ them for later purchase. BACK TO 100 100 THINGS TO WATCH IN 2013 Adidas

99 WIRELESS CHARGING BACK TO
100 100 THINGS TO WATCH IN 2013 Duracell

100 in the U.S., as
consumers seek healthier snacks BACK TO 100 100 THINGS TO WATCH IN 2013

100 THINGS TO WATCH IN
2013 Contact 466 Lexington Avenue Director of trendspotting Ann M. Mack Ann M. Mack | Editor/writer | @JWTIntelligence @annmmack Senior trends strategist Jessica Vaughn | @AnxietyIndex Trends strategist Trends associate Nicholas Ayala Senior brand planner Contributors Aaron Baar Alec Foege Geraldine Kan Design © 2012 J. Walter Thompson Company. All Rights Reserved. JWT: . JWTIntelligence: 100 THINGS TO WATCH IN 2013