Ten years ago, our agency made the pioneering move to set up what we now call JWTIntelligence with the purpose of interpreting these changes and what they mean for the future. Our latest 10 Trends report celebrates a decade of trends forecasts, exploring 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts—trends whose impact will be felt into the near future, the ones shaping societal behaviors and attitudes.
New this year: Adding a more global perspective, the report is underpinned with JWT SONAR™ data across 12 markets. We surveyed a total of 6,063 adults aged 18-plus in Australia, Brazil, Canada, China, Colombia, Greece, India, Italy, Japan, Thailand, the U.K. and the U.S. We also consulted with a range of experts and innovators, as well as our global planners and researchers.
The full report--in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting, what it means for brands and what's next--is available at www.jwtintelligence.com.