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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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SXSW INTERACTIVE 2015
04/15
JWTINTELLIGENCE.COM
SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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ARTIFICIAL INTELLIGENCE
WOMEN IN TECHNOLOGY
VIRTUAL REALITY
TH...
SXSW INTERACTIVE 2015
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THEY CAME, THEY LISTENED,
THEY ATE TACOS… THEY SAW AL GORE,
AND MAYBE...
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
This year’s SXSW Interactive was bigger than ev...
SXSW INTERACTIVE 2015
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This was a rising theme at SXSW 2015. Where the Film,
Music, and Inte...
SXSW INTERACTIVE 2015
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IMMERSIVE, DIGITAL EXPERIENCES
IN EXERCISE AND MEDITATION
ARE ON THE ...
SXSW INTERACTIVE 2015
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Martine Rothblatt, CEO of biotech company United
Therapeutics Corp., ...
SXSW INTERACTIVE 2015
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From Princess Reema (pictured right) to U.S. CTO Megan
Smith, who bot...
SXSW INTERACTIVE 2015
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There were a number of virtual reality experiences
on show at SXSW In...
SXSW INTERACTIVE 2015
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Paola Antonelli (below right), senior curator at the
Museum of Moder...
THERE WAS A WHOLE
CONVERGENCE BETWEEN FILM,
INTERACTIVE AND MUSIC THIS YEAR,
REFLECTING THAT TO CONSUMERS
IT’S REALLY THE ...
SXSW INTERACTIVE 2015
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Sustainability and social good were major themes
at SXSW Interactive...
SXSW INTERACTIVE 2015
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Alongside talking about his new emotional visual sharing app
Super, ...
IS UBER SIMPLY THE NEXT
STEP TOWARD AUTOMATED
SHARED MOTOR TRANSPORT?
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
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By now everyone will have heard of Meerkat, the live
streaming video...
SXSW INTERACTIVE 2015
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While we’re on the subject of humanity and technology,
one of the mo...
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Award-winning journalist and author Malcolm Gladwell
and Benchmark’s...
SXSW INTERACTIVE 2015
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Many talks inevitably talked about the future of retail and
wearable...
WHAT DOES THE FUTURE OF THE
WEBSITE LOOK LIKE IF IT'S A FEW
INCHES BIG? OR THERE'S NO
WEBSITE AT ALL. RETAILERS ARE
GOING ...
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This is an interesting move for Westfield. Increasingly
we’re seeing...
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BEST OF THE REST:
BRAND ACTIVATIONS,
EVENTS, POP-UPS
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LIFE BELOW ZERO
National Geographic Channel’s “Life Below Zero:
Esca...
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SPORTS AND THE NEW DIGITAL FRONTIER
Sport in general was a theme on ...
SXSW INTERACTIVE 2015
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SUPER, VISUAL SHARING FOR GENERATION Z
Biz Stone discussed his brand...
SXSW INTERACTIVE 2015
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THE LAST WORD
FROM JOI ITO, DIRECTOR OF M IT MEDIA LAB
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IN THE FUTURE, IT WON'T
BE JUST PFIZER THAT
INVENTS NEW THINGS.
SXSW...
SXSW INTERACTIVE 2015
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ON SYNTHETIC
BIOLOGY:
The cost of doing scientific research is dimin...
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JWTINTELLIGENCE.COM
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SXSW INTERACTIVE 2015 J.WALTERTHOMPSONINTELLIGENCE 9 JWT: SXSW Interactive 2015 (April 2015)

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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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There were a number of virtual reality experiences
on show at SXSW Interactive — most connected
with Google in some way. Google has been ramping
up its visible connection with digital creatives, artists
and entertainment vehicles recently to showcase its
capabilities. Following a transmedia partnership for
the launch of Interstellar — in which Google created
a microsite with education, games and storytelling to
complement the movie — an immersive virtual
reality experience was staged at SXSW Interactive.
Conference-goers wore headsets sitting down
to “explore the craft in zero gravity” using virtual
reality headsets.
At Google’s Fiber Space, virtual reality game The Living
World was showcased by cloud games company Shinra.
The 32 by 32 km "world" houses 1 million trees, 16,000
dragons, real-time terrain deformation — powered by
the ultra-fast Google Fiber connection speeds and
supercomputer data center. “All of these elements are
fully loaded into memory running off of Shinra
Technologies’ supercomputers, resulting in zero loading
time, up to 64 possible players interacting in the same
game world, and a multitude of other features
otherwise impossible on existing video game consoles
or PCs,” said Shinra. The North Face also showcased a
virtual reality cinema experience at the Google Fiber
Space, exploring U.S. national parks.
VIRTUALREALITY/THEAUGMENTEDHUMAN
Hugh Herr, head of Biomechatronics at MIT Media Lab
also hosted a keynote dubbed “Extreme Bionics: The
End of Disability.” Herr talked about how we are moving
beyond prosthetics that bring humans back to zero,
that are compensatory, to electromechanical
enhancements that will “eliminate the barriers between
human limitation and human potential.”
J. Walter Thompson covered this in our Future 100
report. Increasingly — from clever fabrics that
accelerate your workout, to exoskeletons, to
prosthetics — we’re moving beyond the idea of using
technology to solve disabilities and be compensatory.
The next era will include “augmented humans” who are
capable of much more. This of course will create ethical
concerns, but it’s exciting to see. It also forces the
question: Is normal actually better?
VIRTUAL REALITY THE AUGMENTED
HUMAN

Veröffentlicht in: Technologie
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