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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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SXSW INTERACTIVE 2015
04/15
JWTINTELLIGENCE.COM
SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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ARTIFICIAL INTELLIGENCE
WOMEN IN TECHNOLOGY
VIRTUAL REALITY
TH...
SXSW INTERACTIVE 2015
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THEY CAME, THEY LISTENED,
THEY ATE TACOS… THEY SAW AL GORE,
AND MAYBE...
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
This year’s SXSW Interactive was bigger than ev...
SXSW INTERACTIVE 2015
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This was a rising theme at SXSW 2015. Where the Film,
Music, and Inte...
SXSW INTERACTIVE 2015
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IMMERSIVE, DIGITAL EXPERIENCES
IN EXERCISE AND MEDITATION
ARE ON THE ...
SXSW INTERACTIVE 2015
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Martine Rothblatt, CEO of biotech company United
Therapeutics Corp., ...
SXSW INTERACTIVE 2015
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From Princess Reema (pictured right) to U.S. CTO Megan
Smith, who bot...
SXSW INTERACTIVE 2015
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There were a number of virtual reality experiences
on show at SXSW In...
SXSW INTERACTIVE 2015
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Paola Antonelli (below right), senior curator at the
Museum of Moder...
THERE WAS A WHOLE
CONVERGENCE BETWEEN FILM,
INTERACTIVE AND MUSIC THIS YEAR,
REFLECTING THAT TO CONSUMERS
IT’S REALLY THE ...
SXSW INTERACTIVE 2015
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Sustainability and social good were major themes
at SXSW Interactive...
SXSW INTERACTIVE 2015
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Alongside talking about his new emotional visual sharing app
Super, ...
IS UBER SIMPLY THE NEXT
STEP TOWARD AUTOMATED
SHARED MOTOR TRANSPORT?
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
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By now everyone will have heard of Meerkat, the live
streaming video...
SXSW INTERACTIVE 2015
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While we’re on the subject of humanity and technology,
one of the mo...
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Award-winning journalist and author Malcolm Gladwell
and Benchmark’s...
SXSW INTERACTIVE 2015
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Many talks inevitably talked about the future of retail and
wearable...
WHAT DOES THE FUTURE OF THE
WEBSITE LOOK LIKE IF IT'S A FEW
INCHES BIG? OR THERE'S NO
WEBSITE AT ALL. RETAILERS ARE
GOING ...
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This is an interesting move for Westfield. Increasingly
we’re seeing...
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BEST OF THE REST:
BRAND ACTIVATIONS,
EVENTS, POP-UPS
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LIFE BELOW ZERO
National Geographic Channel’s “Life Below Zero:
Esca...
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SPORTS AND THE NEW DIGITAL FRONTIER
Sport in general was a theme on ...
SXSW INTERACTIVE 2015
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SUPER, VISUAL SHARING FOR GENERATION Z
Biz Stone discussed his brand...
SXSW INTERACTIVE 2015
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THE LAST WORD
FROM JOI ITO, DIRECTOR OF M IT MEDIA LAB
SXSW INTERACTIVE 2015
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IN THE FUTURE, IT WON'T
BE JUST PFIZER THAT
INVENTS NEW THINGS.
SXSW...
SXSW INTERACTIVE 2015
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ON SYNTHETIC
BIOLOGY:
The cost of doing scientific research is dimin...
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JWTINTELLIGENCE.COM
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SXSW INTERACTIVE 2015 J.WALTERTHOMPSONINTELLIGENCE 8 JWT: SXSW Interactive 2015 (April 2015)

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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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From Princess Reema (pictured right) to U.S. CTO Megan
Smith, who both appeared in keynote sessions, women as
a force in technology and business was a rising theme at
SXSW Interactive. Reema spoke of the challenges facing
Saudi women in the workplace, while also discussing her
work promoting awareness of breast cancer, which is a
leading cause of death to Saudi women aged 20-59,
according to the World Health Organization.
Meanwhile, at a talk with Megan Smith, Eric Schmidt,
executive chairman of Google, and Walter Isaacson,
CEO of the Aspen Institute, unconscious gender bias
was also highlighted live during the talk, as Schmidt
was publicly called out by an audience member (and
Google staffer) for repeatedly cutting Smith off in
discussion.
There were a host of events designed to connect and
celebrate women in technology. Twitter threw a
Women of Tech brunch that drew female founders,
VCs, directors and strategists from the Levo League to
Andreessen Horowitz and a host of new companies.
Protein, Dazed & Confused and Soho House also co-
hosted an off-schedule panel exploring women in
technology — as a market, but also a force in innovation
and entrepreneurship in tech, featuring our own Lucie
Greene, worldwide director of JWTIntelligence; Dell’s
Elizabeth Gore; Emma Sutton, head of marketing for
Dazed and Confused; and Tamsin Glasson, founder of
gaming/media company VRSE.works. Discussion focused
on how women as tech consumers (women now control
over 50% of tablets and make up over half of gamers)
but also as leaders in technology.
“It needs to go far, far, further though,” argued Gore of the
event. “There was such an appetite for it as a discussion
among women too. It could double as a presence on the
schedule and I don’t think it would be going far enough.”
Bob Safian, editor and managing director of Fast
Company, agrees: “The whole issue of diversity in
general in technology is generating momentum. Users
of technology cut across all demographics and lines.
Everything needs to catch up.”
WOMENINTECHNOLOGY
WOMEN IN TECHNOLOGY

Veröffentlicht in: Technologie
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