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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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SXSW INTERACTIVE 2015
04/15
JWTINTELLIGENCE.COM
SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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ARTIFICIAL INTELLIGENCE
WOMEN IN TECHNOLOGY
VIRTUAL REALITY
TH...
SXSW INTERACTIVE 2015
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THEY CAME, THEY LISTENED,
THEY ATE TACOS… THEY SAW AL GORE,
AND MAYBE...
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
This year’s SXSW Interactive was bigger than ev...
SXSW INTERACTIVE 2015
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This was a rising theme at SXSW 2015. Where the Film,
Music, and Inte...
SXSW INTERACTIVE 2015
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IMMERSIVE, DIGITAL EXPERIENCES
IN EXERCISE AND MEDITATION
ARE ON THE ...
SXSW INTERACTIVE 2015
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Martine Rothblatt, CEO of biotech company United
Therapeutics Corp., ...
SXSW INTERACTIVE 2015
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From Princess Reema (pictured right) to U.S. CTO Megan
Smith, who bot...
SXSW INTERACTIVE 2015
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There were a number of virtual reality experiences
on show at SXSW In...
SXSW INTERACTIVE 2015
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Paola Antonelli (below right), senior curator at the
Museum of Moder...
THERE WAS A WHOLE
CONVERGENCE BETWEEN FILM,
INTERACTIVE AND MUSIC THIS YEAR,
REFLECTING THAT TO CONSUMERS
IT’S REALLY THE ...
SXSW INTERACTIVE 2015
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Sustainability and social good were major themes
at SXSW Interactive...
SXSW INTERACTIVE 2015
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Alongside talking about his new emotional visual sharing app
Super, ...
IS UBER SIMPLY THE NEXT
STEP TOWARD AUTOMATED
SHARED MOTOR TRANSPORT?
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
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By now everyone will have heard of Meerkat, the live
streaming video...
SXSW INTERACTIVE 2015
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While we’re on the subject of humanity and technology,
one of the mo...
SXSW INTERACTIVE 2015
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Award-winning journalist and author Malcolm Gladwell
and Benchmark’s...
SXSW INTERACTIVE 2015
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Many talks inevitably talked about the future of retail and
wearable...
WHAT DOES THE FUTURE OF THE
WEBSITE LOOK LIKE IF IT'S A FEW
INCHES BIG? OR THERE'S NO
WEBSITE AT ALL. RETAILERS ARE
GOING ...
SXSW INTERACTIVE 2015
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This is an interesting move for Westfield. Increasingly
we’re seeing...
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BEST OF THE REST:
BRAND ACTIVATIONS,
EVENTS, POP-UPS
SXSW INTERACTIVE 2015
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LIFE BELOW ZERO
National Geographic Channel’s “Life Below Zero:
Esca...
SXSW INTERACTIVE 2015
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SPORTS AND THE NEW DIGITAL FRONTIER
Sport in general was a theme on ...
SXSW INTERACTIVE 2015
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SUPER, VISUAL SHARING FOR GENERATION Z
Biz Stone discussed his brand...
SXSW INTERACTIVE 2015
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THE LAST WORD
FROM JOI ITO, DIRECTOR OF M IT MEDIA LAB
SXSW INTERACTIVE 2015
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IN THE FUTURE, IT WON'T
BE JUST PFIZER THAT
INVENTS NEW THINGS.
SXSW...
SXSW INTERACTIVE 2015
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ON SYNTHETIC
BIOLOGY:
The cost of doing scientific research is dimin...
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JWTINTELLIGENCE.COM
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015 J.WALTERTHOMPSONINTELLIGENCE 4 JWT: SXSW Interactive 2015 (April 2015)

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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
4
SXSW INTERACTIVE 2015
This year’s SXSW Interactive was bigger than ever,
with over 33,000 attendees. A brand new JW Marriott
— its paint barely dry and reflective façade
glimmering — became a beacon for the event and a
venue for many of the panels. Its Corner bar on
street level, meanwhile, an open-air margarita den,
became a hotspot for defecting attendees.
There were many constants at SXSW Interactive this
year. Fast Company brought back its Fast Company
Grill entertainment space, its editorial staff again
leading many panels and interviews. MIT Media Lab
was out in force. A&E returned with a bigger version of
last year’s Bates Motel street-level brand activation
(a life-size stage set mockup of the famous motel in
the series, occupying a corner next to the Convention
Center, which many passersby took pictures of).
New to the roster was Soho House, which created
a temporary events venue in the backwaters of East
Austin, staging panels, dinners and parties for movers
and shakers across both the Interactive and Music
parts of SXSW. Fashion and Retail also took up a much
bigger part of the content — the presence of fashion
and retail brand attendees has been steadily
increasing year-on-year. SoulCycle and Equinox were
also out in force on panels and launching pop-ups for
guilty conference partiers.
Dazed Group, publishers of Dazed & Confused
magazine and AnOther, staged a series of events on
and off the schedule — the group is turning innovation
into a key platform, having recently launched the first
digital video magazine cover for AnOther magazine with
William Casey company PCH. Dazed & Confused has
also been exploring the convergence of innovation and
art. Another initiative launched at SXSW was a new
conceptual art piece in which people could watch actor
Shia LaBeouf’s heart beat online while he was attending
the festival. The piece, #followmyheart,
made in collaboration with artists Luke Turner and
Nastja Säde Rönkkö, required him to wear a tracking
device for six days. It was designed, the creators said,
to bring emotion to the internet.
PEOPLE COULD
WATCH ACTOR
SHIA LABEOUF’S
HEART BEAT
ONLINE WHILE HE
WAS ATTENDING
THE FESTIVAL.
SXSWINTERACTIVE2015

Veröffentlicht in: Technologie
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