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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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SXSW INTERACTIVE 2015
04/15
JWTINTELLIGENCE.COM
SXSW INTERACTIVE 2015
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ARTIFICIAL INTELLIGENCE
WOMEN IN TECHNOLOGY
VIRTUAL REALITY
TH...
SXSW INTERACTIVE 2015
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THEY CAME, THEY LISTENED,
THEY ATE TACOS… THEY SAW AL GORE,
AND MAYBE...
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
This year’s SXSW Interactive was bigger than ev...
SXSW INTERACTIVE 2015
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This was a rising theme at SXSW 2015. Where the Film,
Music, and Inte...
SXSW INTERACTIVE 2015
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IMMERSIVE, DIGITAL EXPERIENCES
IN EXERCISE AND MEDITATION
ARE ON THE ...
SXSW INTERACTIVE 2015
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Martine Rothblatt, CEO of biotech company United
Therapeutics Corp., ...
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From Princess Reema (pictured right) to U.S. CTO Megan
Smith, who bot...
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There were a number of virtual reality experiences
on show at SXSW In...
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Paola Antonelli (below right), senior curator at the
Museum of Moder...
THERE WAS A WHOLE
CONVERGENCE BETWEEN FILM,
INTERACTIVE AND MUSIC THIS YEAR,
REFLECTING THAT TO CONSUMERS
IT’S REALLY THE ...
SXSW INTERACTIVE 2015
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Sustainability and social good were major themes
at SXSW Interactive...
SXSW INTERACTIVE 2015
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Alongside talking about his new emotional visual sharing app
Super, ...
IS UBER SIMPLY THE NEXT
STEP TOWARD AUTOMATED
SHARED MOTOR TRANSPORT?
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By now everyone will have heard of Meerkat, the live
streaming video...
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While we’re on the subject of humanity and technology,
one of the mo...
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Award-winning journalist and author Malcolm Gladwell
and Benchmark’s...
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Many talks inevitably talked about the future of retail and
wearable...
WHAT DOES THE FUTURE OF THE
WEBSITE LOOK LIKE IF IT'S A FEW
INCHES BIG? OR THERE'S NO
WEBSITE AT ALL. RETAILERS ARE
GOING ...
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This is an interesting move for Westfield. Increasingly
we’re seeing...
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BEST OF THE REST:
BRAND ACTIVATIONS,
EVENTS, POP-UPS
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LIFE BELOW ZERO
National Geographic Channel’s “Life Below Zero:
Esca...
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SPORTS AND THE NEW DIGITAL FRONTIER
Sport in general was a theme on ...
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SUPER, VISUAL SHARING FOR GENERATION Z
Biz Stone discussed his brand...
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THE LAST WORD
FROM JOI ITO, DIRECTOR OF M IT MEDIA LAB
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IN THE FUTURE, IT WON'T
BE JUST PFIZER THAT
INVENTS NEW THINGS.
SXSW...
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ON SYNTHETIC
BIOLOGY:
The cost of doing scientific research is dimin...
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SXSW INTERACTIVE 2015 J.WALTERTHOMPSONINTELLIGENCE 27 JWT: SXSW Interactive 2015 (April 2015)

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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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ON SYNTHETIC
BIOLOGY:
The cost of doing scientific research is diminishing.
We’re seeing the rise of street biology. There’s new
access, platforms and tools allowing more consumers,
even in their garages, to be involved in scientific
research and biology. In the future it won't be just
Pfizer that invents new things. It’s a two-way
conversation though. While science is being
demystified, these startups can also learn from
institutional research.
ITO LED A PANEL THAT EXPLORED
THE ADVANCEMENT OF BIOTECHNOLOGY
EDUCATION THROUGH ENTRY-LEVEL
TECHNOLOGIES, SUCH AS RAPID DNA
PROTOTYPING (RDP) KITS, #SCIENCEHACKS,
THE SYNBIOTA PLATFORM AND CITIZEN
SCIENCE INITIATIVES IN SYNTHETIC BIOLOGY.
ON THE DEBATE ABOUT THE
HUMAN/NATURE AND TECHNOLOGY BLUR:
Thirty years ago Time magazine ran a cover about the
first test tube babies. Now IVF is covered by medical
insurance. It’s interesting to look at what we think is
ok now, and how that will change. Our kids today won’t
remember a world without smartphones, and
therefore probably won't fret about their children
using the internet. It’s a moving target.
Art and design are leading exploration in this area in a
non-threatening way. The Museum of Modern Art has
exhibited leather jackets made of grown stem cells.
We’ve also had pieces explore bioluminescence.
ON
INNOVATION:
In general innovation is being democratized. We’re
seeing it occur in workshops from East Detroit to
Nairobi. One interesting development I’m seeing is
contextual innovation. In different parts of Kenya, if you
can’t repair it locally it doesn’t work. Hence you have
lots of devices being designed around materials you
could find in a junkyard. Every region of the world is
fundamentally different. These innovators are
leveraging the peculiarities of each area. But this can
grow globally. Take Spotify. This launched in Sweden,
outside of the U.S., because of the U.S.’ copyright laws.
But now, because it’s thrived so much, it’s big enough to
expand to the U.S.
ON
SXSW:
The most exciting thing to me was the reaction to all
this change at SXSW Interactive 2015. Not only was
there a vast range of inspiring content. People seemed
genuinely receptive and engaged in these new ideas. I
look forward to next year, when this gets built on even
more.
ON THE RISE OF
THE CITIZEN SCIENTIST:
As a society we’re increasingly multi-disciplinary.
No discipline exists in a silo. This is also being fueled
by citizen sicentists who don’t care about silos.
There’s a structural overhead on experimenting that
doesn’t make sense. The cost to set up a lab meeting
all regulations is still very high. But now, there are
processes available that allow consumers to conduct
tests in their own home.
SXSWINTERACTIVE2015

Veröffentlicht in: Technologie
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