SXSW INTERACTIVE 2015
Many talks inevitably talked about the future of retail and
wearables. Liza Kindred, founder of U.S. fashion-tech
think tank Third Wave Fashion, led an interesting
discussion with FashTech London and Cortexica on this.
“What does the future website look like if it’s a few inches
big? Or there’s no website at all. Retailers are going to
have to start thinking about this. About other ways to
communicate about products. What does my brand
smell like? Or feel like?” said Kindred.
Meanwhile, wearables — the subject of many a talk —
endured a collective backlash among audiences.
“There’s been so little innovation in the space,” says
Elizabeth Canon, founder of Fashion’s Collective, a
fashion and technology consultancy. “They’re all too
singular in what they do.”
Westfield, which hosted a networking lunch at the W
Hotel, is innovating in physical retail spaces. This
spring, the Australian shopping center group is
launching "Bespoke" at its San Francisco mall — a
mixed-use co-worker space, supporting startups
and connecting new ventures to bigger retailers and
consumers. Described as a “trifecta of co-working,
demo and event spaces,” the group will run beta
workshops allowing retailers to actively trial new
technology and concepts. New companies will be
able to demo their products. The co-working space
will be open 24/7 with 14 conference rooms, a library
and "sleep nooks."