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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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SXSW INTERACTIVE 2015
04/15
JWTINTELLIGENCE.COM
SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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ARTIFICIAL INTELLIGENCE
WOMEN IN TECHNOLOGY
VIRTUAL REALITY
TH...
SXSW INTERACTIVE 2015
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THEY CAME, THEY LISTENED,
THEY ATE TACOS… THEY SAW AL GORE,
AND MAYBE...
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
This year’s SXSW Interactive was bigger than ev...
SXSW INTERACTIVE 2015
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This was a rising theme at SXSW 2015. Where the Film,
Music, and Inte...
SXSW INTERACTIVE 2015
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IMMERSIVE, DIGITAL EXPERIENCES
IN EXERCISE AND MEDITATION
ARE ON THE ...
SXSW INTERACTIVE 2015
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Martine Rothblatt, CEO of biotech company United
Therapeutics Corp., ...
SXSW INTERACTIVE 2015
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From Princess Reema (pictured right) to U.S. CTO Megan
Smith, who bot...
SXSW INTERACTIVE 2015
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There were a number of virtual reality experiences
on show at SXSW In...
SXSW INTERACTIVE 2015
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Paola Antonelli (below right), senior curator at the
Museum of Moder...
THERE WAS A WHOLE
CONVERGENCE BETWEEN FILM,
INTERACTIVE AND MUSIC THIS YEAR,
REFLECTING THAT TO CONSUMERS
IT’S REALLY THE ...
SXSW INTERACTIVE 2015
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Sustainability and social good were major themes
at SXSW Interactive...
SXSW INTERACTIVE 2015
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Alongside talking about his new emotional visual sharing app
Super, ...
IS UBER SIMPLY THE NEXT
STEP TOWARD AUTOMATED
SHARED MOTOR TRANSPORT?
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
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By now everyone will have heard of Meerkat, the live
streaming video...
SXSW INTERACTIVE 2015
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While we’re on the subject of humanity and technology,
one of the mo...
SXSW INTERACTIVE 2015
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Award-winning journalist and author Malcolm Gladwell
and Benchmark’s...
SXSW INTERACTIVE 2015
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Many talks inevitably talked about the future of retail and
wearable...
WHAT DOES THE FUTURE OF THE
WEBSITE LOOK LIKE IF IT'S A FEW
INCHES BIG? OR THERE'S NO
WEBSITE AT ALL. RETAILERS ARE
GOING ...
SXSW INTERACTIVE 2015
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This is an interesting move for Westfield. Increasingly
we’re seeing...
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BEST OF THE REST:
BRAND ACTIVATIONS,
EVENTS, POP-UPS
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LIFE BELOW ZERO
National Geographic Channel’s “Life Below Zero:
Esca...
SXSW INTERACTIVE 2015
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SPORTS AND THE NEW DIGITAL FRONTIER
Sport in general was a theme on ...
SXSW INTERACTIVE 2015
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SUPER, VISUAL SHARING FOR GENERATION Z
Biz Stone discussed his brand...
SXSW INTERACTIVE 2015
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THE LAST WORD
FROM JOI ITO, DIRECTOR OF M IT MEDIA LAB
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IN THE FUTURE, IT WON'T
BE JUST PFIZER THAT
INVENTS NEW THINGS.
SXSW...
SXSW INTERACTIVE 2015
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ON SYNTHETIC
BIOLOGY:
The cost of doing scientific research is dimin...
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JWTINTELLIGENCE.COM
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SXSW INTERACTIVE 2015 J.WALTERTHOMPSONINTELLIGENCE 15 JWT: SXSW Interactive 2015 (April 2015)

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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
15
By now everyone will have heard of Meerkat, the live
streaming video app that was the sensation of SXSW
Interactive, which allows consumers to post live video
footage to Twitter. The intrigue was propelled further
during SXSW when Twitter announced that it would limit
Meerkat’s access to its social graph, in light of launching
its own version through recently acquired video
streaming app Periscope (which went live March 26).
The bigger picture with these two developments is the
rise in user-generated content, and also the switch in
social media coverage not just to visual sharing but social
media sharing. (Interestingly, most coverage of the recent
round of fashion shows in New York, London, Milan and
Paris this year featured heavy video instagram coverage.)
“People want unpolished content, they want authenticity,”
Meerkat founder Ben Rubin has said. This echoes our
"Real Aspirations" trend in the Future 100 report.
The rise of Tumblr, grassroots Instagram and YouTube
celebrities, consumer entertainment gaming platforms
like Twitch and citizen journalism on platforms like Vice
Media, all show that consumers are increasingly looking
to each other — to their peers — for entertainment.
A sign of the increasing influence of user-generated
content at SXSW Interactive was Diesel’s new campaign,
unveiled by Nicola Formichetti during SXSW. Rather
than using a big-name photographer, Formichetti picked
out Instagrammer Doug Abraham, aka “BessNYC4.”
Is this the sign of things to come? Platforms like
Instagram and new apps for smartphones are
allowing users to take professional-standard photos
and also be creative with treatments. Brands from Marc
by Marc Jacobs to Dove have featured consumers. Will
future campaigns be created by them?
USERGENERATEDCONTENT—MEERKATANDBEYOND
USER-GENERATED CONTENT —
MEERKAT AND BEYOND

Veröffentlicht in: Technologie
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