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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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SXSW INTERACTIVE 2015
04/15
JWTINTELLIGENCE.COM
SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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ARTIFICIAL INTELLIGENCE
WOMEN IN TECHNOLOGY
VIRTUAL REALITY
TH...
SXSW INTERACTIVE 2015
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THEY CAME, THEY LISTENED,
THEY ATE TACOS… THEY SAW AL GORE,
AND MAYBE...
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
This year’s SXSW Interactive was bigger than ev...
SXSW INTERACTIVE 2015
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This was a rising theme at SXSW 2015. Where the Film,
Music, and Inte...
SXSW INTERACTIVE 2015
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IMMERSIVE, DIGITAL EXPERIENCES
IN EXERCISE AND MEDITATION
ARE ON THE ...
SXSW INTERACTIVE 2015
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Martine Rothblatt, CEO of biotech company United
Therapeutics Corp., ...
SXSW INTERACTIVE 2015
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From Princess Reema (pictured right) to U.S. CTO Megan
Smith, who bot...
SXSW INTERACTIVE 2015
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There were a number of virtual reality experiences
on show at SXSW In...
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Paola Antonelli (below right), senior curator at the
Museum of Moder...
THERE WAS A WHOLE
CONVERGENCE BETWEEN FILM,
INTERACTIVE AND MUSIC THIS YEAR,
REFLECTING THAT TO CONSUMERS
IT’S REALLY THE ...
SXSW INTERACTIVE 2015
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Sustainability and social good were major themes
at SXSW Interactive...
SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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Alongside talking about his new emotional visual sharing app
Super, ...
IS UBER SIMPLY THE NEXT
STEP TOWARD AUTOMATED
SHARED MOTOR TRANSPORT?
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
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By now everyone will have heard of Meerkat, the live
streaming video...
SXSW INTERACTIVE 2015
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While we’re on the subject of humanity and technology,
one of the mo...
SXSW INTERACTIVE 2015
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Award-winning journalist and author Malcolm Gladwell
and Benchmark’s...
SXSW INTERACTIVE 2015
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Many talks inevitably talked about the future of retail and
wearable...
WHAT DOES THE FUTURE OF THE
WEBSITE LOOK LIKE IF IT'S A FEW
INCHES BIG? OR THERE'S NO
WEBSITE AT ALL. RETAILERS ARE
GOING ...
SXSW INTERACTIVE 2015
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This is an interesting move for Westfield. Increasingly
we’re seeing...
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BEST OF THE REST:
BRAND ACTIVATIONS,
EVENTS, POP-UPS
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LIFE BELOW ZERO
National Geographic Channel’s “Life Below Zero:
Esca...
SXSW INTERACTIVE 2015
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SPORTS AND THE NEW DIGITAL FRONTIER
Sport in general was a theme on ...
SXSW INTERACTIVE 2015
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SUPER, VISUAL SHARING FOR GENERATION Z
Biz Stone discussed his brand...
SXSW INTERACTIVE 2015
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THE LAST WORD
FROM JOI ITO, DIRECTOR OF M IT MEDIA LAB
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IN THE FUTURE, IT WON'T
BE JUST PFIZER THAT
INVENTS NEW THINGS.
SXSW...
SXSW INTERACTIVE 2015
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ON SYNTHETIC
BIOLOGY:
The cost of doing scientific research is dimin...
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JWTINTELLIGENCE.COM
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SXSW INTERACTIVE 2015 J.WALTERTHOMPSONINTELLIGENCE 13 JWT: SXSW Interactive 2015 (April 2015)

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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
13
Alongside talking about his new emotional visual sharing app
Super, Biz Stone (right) spoke of the importance of CSR.
“The future of marketing is philanthropy. Young people in
particular are attracted to companies with meaning,” he
said, adding that increasingly companies will need to do
more CSR and philanthropy to retain Millennials as
employees.
Fast Company’s Bob Safian agrees: “We talked about this
recently. It’s increasingly important for brands to find their
‘mission.' It’s a business imperative to settle on what their
purpose really is, aside from making money. There are too
many brands, and this will become a key way in which people
filter the ones they buy into.” Patagonia CEO Rose Marcario
also led a passionate discussion about innovation in
sustainability.
Patagonia has had massive success in this space,
innovating in sustainable fabrics, creating recycled
clothing collections and even donating solar panels
to people in Hawaii as part of its efforts. In the process,
it is getting a slew of organic press attention. Patagonia
has a team called “creative idealists” who create products
that outperform while being responsible to the planet.
Marcario also echoed Naomi Klein’s recent argument that
publicly traded companies are damaging the environment
because the necessity for short-term profitability does
not allow brands to think long-term, strategically or
“bigger picture” in investing in sustainability.
Daniel Bobroff, head of investment at ASOS, touched
on this same issue on the same day in a talk dubbed
“Building a Lean Mean Fashion Business Machine.”
Companies are not thinking about their long-term life
or building strategies for the distant future (which, by
the way, is not that distant any more) and sustainability
is central to that. Bobroff said that the average life
span of a company now is 15 years, whereas previously
it would have been 50.
SUSTAINABILITY—ABUSINESSANDMARKETINGIMPERATIVE
SUSTAINABILITY —
A BUSINESS AND MARKETING
IMPERATIVE

Veröffentlicht in: Technologie
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