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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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SXSW INTERACTIVE 2015
04/15
JWTINTELLIGENCE.COM
SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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ARTIFICIAL INTELLIGENCE
WOMEN IN TECHNOLOGY
VIRTUAL REALITY
TH...
SXSW INTERACTIVE 2015
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THEY CAME, THEY LISTENED,
THEY ATE TACOS… THEY SAW AL GORE,
AND MAYBE...
SXSW INTERACTIVE 2015
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SXSW INTERACTIVE 2015
This year’s SXSW Interactive was bigger than ev...
SXSW INTERACTIVE 2015
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This was a rising theme at SXSW 2015. Where the Film,
Music, and Inte...
SXSW INTERACTIVE 2015
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IMMERSIVE, DIGITAL EXPERIENCES
IN EXERCISE AND MEDITATION
ARE ON THE ...
SXSW INTERACTIVE 2015
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Martine Rothblatt, CEO of biotech company United
Therapeutics Corp., ...
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From Princess Reema (pictured right) to U.S. CTO Megan
Smith, who bot...
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There were a number of virtual reality experiences
on show at SXSW In...
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Paola Antonelli (below right), senior curator at the
Museum of Moder...
THERE WAS A WHOLE
CONVERGENCE BETWEEN FILM,
INTERACTIVE AND MUSIC THIS YEAR,
REFLECTING THAT TO CONSUMERS
IT’S REALLY THE ...
SXSW INTERACTIVE 2015
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Sustainability and social good were major themes
at SXSW Interactive...
SXSW INTERACTIVE 2015
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Alongside talking about his new emotional visual sharing app
Super, ...
IS UBER SIMPLY THE NEXT
STEP TOWARD AUTOMATED
SHARED MOTOR TRANSPORT?
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SXSW INTERACTIVE 2015
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By now everyone will have heard of Meerkat, the live
streaming video...
SXSW INTERACTIVE 2015
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While we’re on the subject of humanity and technology,
one of the mo...
SXSW INTERACTIVE 2015
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Award-winning journalist and author Malcolm Gladwell
and Benchmark’s...
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Many talks inevitably talked about the future of retail and
wearable...
WHAT DOES THE FUTURE OF THE
WEBSITE LOOK LIKE IF IT'S A FEW
INCHES BIG? OR THERE'S NO
WEBSITE AT ALL. RETAILERS ARE
GOING ...
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This is an interesting move for Westfield. Increasingly
we’re seeing...
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BEST OF THE REST:
BRAND ACTIVATIONS,
EVENTS, POP-UPS
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LIFE BELOW ZERO
National Geographic Channel’s “Life Below Zero:
Esca...
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SPORTS AND THE NEW DIGITAL FRONTIER
Sport in general was a theme on ...
SXSW INTERACTIVE 2015
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SUPER, VISUAL SHARING FOR GENERATION Z
Biz Stone discussed his brand...
SXSW INTERACTIVE 2015
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THE LAST WORD
FROM JOI ITO, DIRECTOR OF M IT MEDIA LAB
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IN THE FUTURE, IT WON'T
BE JUST PFIZER THAT
INVENTS NEW THINGS.
SXSW...
SXSW INTERACTIVE 2015
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ON SYNTHETIC
BIOLOGY:
The cost of doing scientific research is dimin...
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JWTINTELLIGENCE.COM
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SXSW INTERACTIVE 2015 J.WALTERTHOMPSONINTELLIGENCE 12 JWT: SXSW Interactive 2015 (April 2015)

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SXSW INTERACTIVE 2015
J.WALTERTHOMPSONINTELLIGENCE
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Sustainability and social good were major themes
at SXSW Interactive. “There was a big focus on the
triple bottom line: People, Profit, Planet,” said Gore,
who worked for the U.N. before joining Dell. “It’s being
driven by a number of things. There’s so much idealism
among Millennial entrepreneurs. It used to be that you
made your money then you entered philanthropy.
Millennials want to start doing good through their
businesses right away and find new ways to give
money while still being profitable.”
Al Gore spoke about the “challenge” and “opportunity”
in the climate crisis. The creative director and president
of sustainable luxury brand Maiyet, Kristy Caylor, was
also the center of a talk on the future of sustainable
fashion. Maiyet, like Toms (the one-for-one shoe brand),
has created a new business model to be sustainable.
It has established craft hubs in emerging economies
and works with local communities to make its goods.
Levi Strauss & Co., which outfitted all 350 of the
SXSW staff in denim jackets, made saving water its
cause celeb at the conference, unveiling how it's
saved 1 billion liters of water since 2011 by reducing
water in the garment finishing process by 96%. It also
launched #WashLessPledge, asking consumers to
commit to washing less to save water.
There was SXgood, a major social good hub
exploring social innovation, entrepreneurship,
impact design and cause issues, with speakers from
the U.N., Google.org and various brands.
SUSTAINABILITY—ABUSINESSANDMARKETINGIMPERATIVE
SUSTAINABILITY —
A BUSINESS AND MARKETING
IMPERATIVE

Veröffentlicht in: Technologie
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