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OUR TRACK RECORD (cont’d.)• To JWT: 100 Things to Watch in 2011

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OUR TRACK RECORD (cont’d.)• To name just a few Things to Watch from last year (cont’d.): – Ethical Fashion: Examples included Tesco collaborating with ethical fashion label From Somewhere on a line of upcycled clothing and H&M launching the Garden collection, made from organic and recycled fabrics. In September, the Guardian reported from Paris that “The Ethical Fashion Show, the world’s largest event devoted solely to sustainable fashion, is … becoming increasingly mainstream: there are over a hundred brands represented, and the show has outgrown its humble origins in disused warehouses to occupy the … home of the French Fashion Institute.” – Greening the Palate: The UN published a report saying that “a global shift towards a vegan diet is vital to save the world from hunger, fuel poverty and the worst impacts of climate change,” according to the Guardian. A new vegetarian fast-food mini-chain in New York and London, Otarian, touts not only the carbon footprint of each menu item but how it compares with a similar non-vegetarian item. – Bacon Everywhere: Bacon was spotted in everything from flavoring syrup (from Torani) to more cocktails and desserts; L.A. even got a bacon-themed food truck; and Jones Soda went so far as to release a limited-edition bacon-flavored beverage.

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