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100 THINGS TO WATCH IN JWT: 100 Things to Watch in 2011

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100 THINGS TO WATCH IN 2011No. 93 Transmedia Producers As entertainment content takes on more transmedia qualities—extending narratives across media platforms— we’ll see more transmedia producers, officially recognized as a job title in 2010 by the Producers Guild of America. The PGA’s job description includes overseeing “a project’s long- term planning, development, production, and/or maintenance of narrative continuity across multiple platforms, and creation of original storylines for new platforms.”Photo credit: JohnAnthonyHartman | Back to 100 |

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