1. Web Design & Social Media
Tips & Tricks for the Chapter Webmaster and
Social Media Coordinator
Saturday, February 16, 13

2. Jordan Kicklighter
Eta Sigma - Fall 2011
Computer Science
Web Design Since HS
SED/Chapter Webmaster
Mellophone, F Horn, Alto Sax
Saturday, February 16, 13

3. Jordan Kicklighter
jwkicklighter
Saturday, February 16, 13

4. Jordan Kicklighter
jwkicklighter@gmail.com
facebook.com/jwkicklighter
@jwkicklighter
(352) 400-2021
kicklighterdesignstudio.com
slideshare.net/jwkicklighter
Saturday, February 16, 13

5. Web Design
Saturday, February 16, 13

6. Web Design
Audience
Saturday, February 16, 13

7. Web Design
Audience
Important Information
Saturday, February 16, 13

8. Web Design
Audience
Important Information
Tools & Services
Saturday, February 16, 13

9. Audience
Saturday, February 16, 13

10. Audience
Target audience
Saturday, February 16, 13

11. Audience
Target audience
Actual audience
Saturday, February 16, 13

12. Audience
Target audience
Actual audience
Purpose for visiting
Saturday, February 16, 13

13. Audience
Target audience
Actual audience
Purpose for visiting
Relevant information
Saturday, February 16, 13

14. Important Information
Saturday, February 16, 13

15. Important Information
Chapter calendar
Saturday, February 16, 13

16. Important Information
Chapter calendar
Chapter documents
Saturday, February 16, 13

17. Important Information
Chapter calendar
Chapter documents
District documents
Saturday, February 16, 13

18. Important Information
Chapter calendar
Chapter documents
District documents
National documents
Saturday, February 16, 13

19. Important Information
Chapter calendar
Chapter documents
District documents
Link to them!
National documents
Saturday, February 16, 13

20. Important Information
Chapter calendar
Chapter documents
District documents
National documents
Brother forms
Saturday, February 16, 13

21. Important Information
Chapter calendar
Chapter documents
District documents
National documents
Brother forms
Social feeds
Saturday, February 16, 13

22. Important Information
Chapter calendar
Chapter documents
District documents
National documents
Brother forms
Social feeds
About the chapter
Saturday, February 16, 13

23. Important Information
Chapter calendar Chapter/National History
Chapter documents
District documents
National documents
Brother forms
Social feeds
About the chapter
Saturday, February 16, 13

24. Important Information
Chapter calendar Chapter/National History
Chapter documents Alumni database
District documents
National documents
Brother forms
Social feeds
About the chapter
Saturday, February 16, 13

25. Important Information
Chapter calendar Chapter/National History
Chapter documents Alumni database
District documents Recent photography
National documents
Brother forms
Social feeds
About the chapter
Saturday, February 16, 13

26. Information Overload!
Saturday, February 16, 13

27. Information Overload!
Seems like a lot
Saturday, February 16, 13

28. Information Overload!
Seems like a lot
Design for a kindergartener
Saturday, February 16, 13

29. Information Overload!
Seems like a lot
Design for a kindergartener
K.I.S.S.
Saturday, February 16, 13

30. Tools & Services
Saturday, February 16, 13

31. Tools & Services
Wordpress
Drupal
Google Calendar
Prezi
Twitter widget
Webhostingpad
Saturday, February 16, 13

32. Wordpress (www.wordpress.org)
Saturday, February 16, 13

33. Wordpress (www.wordpress.org)
CMS/Blog
Saturday, February 16, 13

34. Wordpress (www.wordpress.org)
CMS/Blog
Easy to use
Saturday, February 16, 13

35. Wordpress (www.wordpress.org)
CMS/Blog
Easy to use
Fairly customizable
Saturday, February 16, 13

36. Wordpress (www.wordpress.org)
CMS/Blog
Easy to use
Fairly customizable
Themes!
Saturday, February 16, 13

37. Wordpress (www.wordpress.org)
CMS/Blog
Easy to use
Fairly customizable
Themes!
Community support
Saturday, February 16, 13

38. Wordpress (www.wordpress.org)
CMS/Blog
Easy to use
Fairly customizable
Themes!
Community support
Webhosts often help you
Saturday, February 16, 13

39. Wordpress (www.wordpress.org)
CMS/Blog
Easy to use
Fairly customizable
Themes!
Community support
Webhosts often help you
Price: Free!
Saturday, February 16, 13

40. Drupal (www.drupal.org)
Saturday, February 16, 13

41. Drupal (www.drupal.org)
CMS
Saturday, February 16, 13

42. Drupal (www.drupal.org)
CMS
Harder to use
Saturday, February 16, 13

43. Drupal (www.drupal.org)
CMS
Harder to use
Highly customizable
Saturday, February 16, 13

44. Drupal (www.drupal.org)
CMS
Harder to use
Highly customizable
Themes!
Saturday, February 16, 13

45. Drupal (www.drupal.org)
CMS
Harder to use
Highly customizable
Themes!
Community support
Saturday, February 16, 13

46. Drupal (www.drupal.org)
CMS
Harder to use
Highly customizable
Themes!
Community support
Webhosts often help you
Saturday, February 16, 13

47. Drupal (www.drupal.org)
CMS
Harder to use
Highly customizable
Themes!
Community support
Webhosts often help you
Price: Free!
Saturday, February 16, 13

48. Google Calendar (calendar.google.com)
Saturday, February 16, 13

49. Google Calendar (calendar.google.com)
People can subscribe
Saturday, February 16, 13

50. Google Calendar (calendar.google.com)
People can subscribe
Easy to embed
Saturday, February 16, 13

51. Google Calendar (calendar.google.com)
People can subscribe
Easy to embed
Collaboration
Saturday, February 16, 13

52. Google Calendar (calendar.google.com)
People can subscribe
Easy to embed
Collaboration
Updates automagically
Saturday, February 16, 13

53. Google Calendar (calendar.google.com)
People can subscribe
Easy to embed
Collaboration
Updates automagically
Price: Free!
Saturday, February 16, 13

54. Prezi (www.prezi.com)
Saturday, February 16, 13

55. Prezi (www.prezi.com)
Easy to use
Saturday, February 16, 13

56. Prezi (www.prezi.com)
Easy to use
Easy to embed
Saturday, February 16, 13

57. Prezi (www.prezi.com)
Easy to use
Easy to embed
Looks professional
Saturday, February 16, 13

58. Prezi (www.prezi.com)
Easy to use
Easy to embed
Looks professional
Price: Free!
Saturday, February 16, 13

59. Prezi (www.prezi.com)
Easy to use
Easy to embed
Looks professional
Price: Free!
Alternative: Impress.js
Saturday, February 16, 13

60. Twitter Widget (www.twitter.com)
Saturday, February 16, 13

61. Twitter Widget (www.twitter.com)
Easy to embed
Saturday, February 16, 13

62. Twitter Widget (www.twitter.com)
Easy to embed
Customizable colors
Saturday, February 16, 13

63. Twitter Widget (www.twitter.com)
Easy to embed
Customizable colors
Updates automagically
Saturday, February 16, 13

64. Twitter Widget (www.twitter.com)
Easy to embed
Customizable colors
Updates automagically
Price: Free!
Saturday, February 16, 13

65. Twitter Widget (www.twitter.com)
Easy to embed
Customizable colors
Updates automagically
Price: Free!
Alternative: Twitter API
Saturday, February 16, 13

66. Webhostingpad (webhostingpad.com)
Saturday, February 16, 13

67. Webhostingpad (webhostingpad.com)
Great customer support
Saturday, February 16, 13

68. Webhostingpad (webhostingpad.com)
Great customer support
Good uptime
Saturday, February 16, 13

69. Webhostingpad (webhostingpad.com)
Great customer support
Good uptime
Easy cPanel
Saturday, February 16, 13

70. Webhostingpad (webhostingpad.com)
Great customer support
Good uptime
Easy cPanel
One-click installs
Saturday, February 16, 13

71. Webhostingpad (webhostingpad.com)
Great customer support
Good uptime
Easy cPanel
One-click installs
Unlimited everything
Saturday, February 16, 13

72. Webhostingpad (webhostingpad.com)
Great customer support
Good uptime
Easy cPanel
One-click installs
Unlimited everything
Price: Low as $1.99/month
Saturday, February 16, 13

73. Social Media
Saturday, February 16, 13

74. Social Media
Audience
Saturday, February 16, 13

75. Social Media
Audience
Reasons to Use
Saturday, February 16, 13

76. Social Media
Audience
Reasons to Use
Tools, Services, and Techniques
Saturday, February 16, 13

77. Audience
Saturday, February 16, 13

78. Audience
Target audience
Saturday, February 16, 13

79. Audience
Target audience
More than one?
Saturday, February 16, 13

80. Audience
Target audience
More than one?
What do they want?
Saturday, February 16, 13

81. Reasons
Saturday, February 16, 13

82. Reasons
Advertisement
Saturday, February 16, 13

83. Reasons
Advertisement
Gain support
Saturday, February 16, 13

84. Reasons
Advertisement
Gain support
Promote a cause
Saturday, February 16, 13

85. Reasons
Advertisement
Gain support
Promote a cause
Distribute information
Saturday, February 16, 13

86. Tools, Services, & Techniques
Saturday, February 16, 13

87. Tools, Services, & Techniques
Twitter
Facebook
Instagram
Google+
Facebook Promoted Posts
Tweetdeck
Saturday, February 16, 13

88. Twitter
Saturday, February 16, 13

89. Twitter
Popular
Saturday, February 16, 13

90. Twitter
Popular
Can subscribe via texts
Saturday, February 16, 13

91. Twitter
Popular
Can subscribe via texts
Quickly distribute information
Saturday, February 16, 13

92. Twitter
Popular
Can subscribe via texts
Quickly distribute information
Free embeddable widget
Saturday, February 16, 13

93. Twitter
Popular
Can subscribe via texts
Quickly distribute information
Free embeddable widget
Open API
Saturday, February 16, 13

94. Multiple Twitter Accounts
Saturday, February 16, 13

95. Multiple Twitter Accounts
Public account
Saturday, February 16, 13

96. Multiple Twitter Accounts
Public account
Private account
Saturday, February 16, 13

97. Multiple Twitter Accounts
Public account
Private account
“Come see the Marching Knights...”
Saturday, February 16, 13

98. Multiple Twitter Accounts
Public account
Private account
“Come see the Marching Knights...”
“Brothers, the truck needs to be unloaded...”
Saturday, February 16, 13

99. Facebook Page
Saturday, February 16, 13

100. Facebook Page
Public presence
Saturday, February 16, 13

101. Facebook Page
Public presence
Can be ‘liked’
Saturday, February 16, 13

102. Facebook Page
Public presence
Can be ‘liked’
Advertisement purposes
Saturday, February 16, 13

103. Facebook Page
Public presence
Can be ‘liked’
Advertisement purposes
“Jordan likes the Marching Knights!”
Saturday, February 16, 13

104. Facebook Page
Public presence
Can be ‘liked’
Advertisement purposes
“Jordan likes the Marching Knights!”
“Jordan is friends with the Marching Knights!”
Saturday, February 16, 13

105. Facebook Group
Saturday, February 16, 13

106. Facebook Group
More private presence
Saturday, February 16, 13

107. Facebook Group
More private presence
Can be ‘joined’
Saturday, February 16, 13

108. Facebook Group
More private presence
Can be ‘joined’
Discussion
Saturday, February 16, 13

109. Facebook Group
More private presence
Can be ‘joined’
Discussion
Distribution of information for members
Saturday, February 16, 13

110. Facebook Group
More private presence
Can be ‘joined’
Discussion
Distribution of information for members
Can host documents & events
Saturday, February 16, 13

111. Facebook Event
Saturday, February 16, 13

112. Facebook Event
Public/private
Saturday, February 16, 13

113. Facebook Event
Public/private
Advertise for an activity
Saturday, February 16, 13

114. Facebook Event
Public/private
Advertise for an activity
Gather an RSVP list
Saturday, February 16, 13

115. Instagram
Saturday, February 16, 13

116. Instagram
Public
Saturday, February 16, 13

117. Instagram
Public
Unique
Saturday, February 16, 13

118. Instagram
Public
Unique
Untapped resource
Saturday, February 16, 13

119. Instagram
Public
Unique
Untapped resource
Advertisement
Saturday, February 16, 13

120. Google+
Saturday, February 16, 13

121. Google+
Public presence
Saturday, February 16, 13

122. Google+
Public presence
Private presence
Saturday, February 16, 13

123. Google+
Public presence
Private presence
Events integrated with Google Calendar
Saturday, February 16, 13

124. Google+
Public presence
Private presence
Events integrated with Google Calendar
Collaborative event photo albums
Saturday, February 16, 13

125. Google+
Public presence
Private presence
Events integrated with Google Calendar
Collaborative event photo albums
Notifications across Google
Saturday, February 16, 13

126. Google+
Public presence
Private presence
Events integrated with Google Calendar
Collaborative event photo albums
Notifications across Google
Google+ hangouts
Saturday, February 16, 13

127. Google+
Public presence
Private presence
Events integrated with Google Calendar
Collaborative event photo albums
Notifications across Google
Google+ hangouts
Have Gmail? Already have one!
Saturday, February 16, 13

128. Facebook Promoted Post
Saturday, February 16, 13

129. Facebook Promoted Post
Advertisement
Saturday, February 16, 13

130. Facebook Promoted Post
Advertisement
Reach more people
Saturday, February 16, 13

131. Facebook Promoted Post
Advertisement
Reach more people
Price: $7.00
Saturday, February 16, 13

132. Tweetdeck (www.tweetdeck.com)
Saturday, February 16, 13

133. Tweetdeck (www.tweetdeck.com)
Web app
Saturday, February 16, 13

134. Tweetdeck (www.tweetdeck.com)
Web app
Multiple accounts
Saturday, February 16, 13

135. Tweetdeck (www.tweetdeck.com)
Web app
Multiple accounts
Schedule updates
Saturday, February 16, 13

136. Tweetdeck (www.tweetdeck.com)
Web app
Multiple accounts
Schedule updates
Owned by Twitter
Saturday, February 16, 13

137. Tweetdeck (www.tweetdeck.com)
Web app
Multiple accounts
Schedule updates
Owned by Twitter
Price: Free!
Saturday, February 16, 13

138. Random Thoughts
Saturday, February 16, 13

139. Random Thoughts
Flash Drive
Saturday, February 16, 13

140. Random Thoughts
Flash Drive
PDF > RTF/Doc/Pages
Saturday, February 16, 13

141. Random Thoughts
Flash Drive
PDF > RTF/Doc/Pages
Remember your end goal
Saturday, February 16, 13

142. Random Thoughts
Flash Drive
PDF > RTF/Doc/Pages
Remember your end goal
Ask for feedback
Saturday, February 16, 13

143. Random Thoughts
Flash Drive
PDF > RTF/Doc/Pages
Remember your end goal
Ask for feedback
Keep Striving!
Saturday, February 16, 13

144. Jordan Kicklighter
jwkicklighter@gmail.com
facebook.com/jwkicklighter
@jwkicklighter
(352) 400-2021
kicklighterdesignstudio.com
slideshare.net/jwkicklighter
Saturday, February 16, 13