John Watton
34 SlideShares 200 Followers 159 Folgens
Personal Information
Unternehmen/Arbeitsplatz
London United Kingdom
Beruf
Director, Digital Marketing EMEA
Branche
Advertising / Marketing / PR
Webseite
johnwatton.com
Info
Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory. 20+ years in enterprise technology, SaaS and eCommerce marketing. Have held EMEA regional roles at Oracle, SAP, Ariba and Microsoft, as well as global/HQ roles at Expedia Affiliate Network, Cramer and ShipServ. Leadership experience across all marketing disciplines including digital marketing, product marketing, lead nurturing, social media marketing, press/analyst relations and strategic marketing management. Track record of innovating marketing teams - shifting from traditional/offline...
Kontaktdetails
Tags
digital marketing email marketing b2b marketing social media marketing behavioral marketing marketing marketing automation social media mobile marketing content marketing b2b marketo lead nurturing john watton marketing and advertising silverpop big data online marketing sales digital transformation creative digital sales alignment personalisation forrester research be email web adobe summit lead generation marketing transformation management offline velocity partners stan woods blogging cmo
Mehr anzeigen

Präsentationen

(34)
Alle anzeigen

Presentation to Adobe EMEA Marketing team

Vor 13 Jahren • 902 Aufrufe

Blogging as part of your content marketing strategy

Vor 13 Jahren • 559 Aufrufe

Winning and nurturing leads in a web 2.0 environment; ShipServ and why content is still king

Vor 13 Jahren • 859 Aufrufe

Campaigns are dead - long live content.

Vor 13 Jahren • 2182 Aufrufe

Identify How To Put In Place A Strategy To Source & Generate New Leads & Interface Better With Sales To Drive Results

Vor 13 Jahren • 1245 Aufrufe

Using marketing automation to optimise sales across online and offline

Vor 12 Jahren • 943 Aufrufe

Nurturing: Where Human Touch & Digital Practices come together

Vor 12 Jahren • 731 Aufrufe

2013: What to Expect and How to Succeed in the Year of the Buyer

Vor 11 Jahren • 624 Aufrufe

6 Marketing Themes for 2013

Vor 11 Jahren • 9866 Aufrufe

Using Social Behaviours as part of B2B lead generation

Vor 11 Jahren • 680 Aufrufe

Stop Sending Email! Start sending messages that matter!

Vor 11 Jahren • 1786 Aufrufe

Behavioral Marketing : The end of segmentation in B2B marketing

Vor 11 Jahren • 7327 Aufrufe

Behavioural Marketing. Connecting the big 4 of web, email, social & mobile

Vor 11 Jahren • 1144 Aufrufe

Silverpop Connect Dubai - Opening Keynote

Vor 11 Jahren • 670 Aufrufe

Behavioural Marketing…or how to get your customers to love you

Vor 10 Jahren • 948 Aufrufe

Behavioural Marketing…or how to get your customers to love you

Vor 10 Jahren • 716 Aufrufe

Stop Sending Email! Start Sending Multi-channel messages that matter

Vor 10 Jahren • 935 Aufrufe

Stop sending Emails! Marketing Week LIVE 2013

Vor 10 Jahren • 950 Aufrufe

Behavioural marketing and how to get your customers to love you

Vor 10 Jahren • 1319 Aufrufe

Behavioural Marketing in Retail

Vor 10 Jahren • 1130 Aufrufe

eCommerce Expo 2013 : Behavioural Marketing or How to get your customers to love you

Vor 10 Jahren • 1117 Aufrufe

Stop Marketing Blind : How Behavioral Marketing Will Change Your World

Vor 10 Jahren • 6200 Aufrufe

Behavioural Marketing & how to get your customers to love you

Vor 10 Jahren • 1869 Aufrufe

Using behavioural marketing to up the ante in the age of the multi-channel customer

Vor 10 Jahren • 1731 Aufrufe

2014: When Digital Marketing moves from Hype to Reality

Vor 9 Jahren • 926 Aufrufe

From Mad Men to Math Men : Getting emotional in the age of big data

Vor 9 Jahren • 1140 Aufrufe

2014 : When Digital Marketing moves from Hype to Reality

Vor 9 Jahren • 1007 Aufrufe

Obedience v Compliance : Getting Sales & Marketing Talking the Same Language

Vor 9 Jahren • 1083 Aufrufe

Reinventing Marketing in the Age of Digital

Vor 9 Jahren • 835 Aufrufe

In digital space no one can hear you scream

Vor 9 Jahren • 4391 Aufrufe

Gefällt mir

(5)
Alle anzeigen

UK's Top 10 Most Engaged Marketers

LinkedIn Europe • Vor 9 Jahren

The Other C Word: What makes great content marketing great

Velocity Partners • Vor 10 Jahren

The Art of Compromise: it's an agency/client thing

Velocity Partners • Vor 10 Jahren

Behavioral Marketing : The end of segmentation in B2B marketing

John Watton • Vor 11 Jahren

Create a Business Marketing Plan

Dave Chaffey • Vor 11 Jahren
Personal Information
Unternehmen/Arbeitsplatz
London United Kingdom
Beruf
Director, Digital Marketing EMEA
Branche
Advertising / Marketing / PR
Webseite
johnwatton.com
Info
Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory. 20+ years in enterprise technology, SaaS and eCommerce marketing. Have held EMEA regional roles at Oracle, SAP, Ariba and Microsoft, as well as global/HQ roles at Expedia Affiliate Network, Cramer and ShipServ. Leadership experience across all marketing disciplines including digital marketing, product marketing, lead nurturing, social media marketing, press/analyst relations and strategic marketing management. Track record of innovating marketing teams - shifting from traditional/offline...
Tags
digital marketing email marketing b2b marketing social media marketing behavioral marketing marketing marketing automation social media mobile marketing content marketing b2b marketo lead nurturing john watton marketing and advertising silverpop big data online marketing sales digital transformation creative digital sales alignment personalisation forrester research be email web adobe summit lead generation marketing transformation management offline velocity partners stan woods blogging cmo
Mehr anzeigen