Maximizing Conversions And Overall Campaign Roi Presentation

•Als PPT, PDF herunterladen•

4 gefällt mir•600 views

jward5519

Wirtschaft & Finanzen Technologie

Maximizing Campaign ROI ,[object Object],[object Object]

Today’s Facilitators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Questions: ,[object Object],[object Object]

Test for Better Returns on Ad Spend Question: Which tactics have had the most positive impact on your search marketing campaigns? (Select all that apply.)

Are You Optimizing for Better ROAS? ,[object Object],[object Object],[object Object],[object Object]

You are not alone ,[object Object],[object Object],[object Object],n=540, 9/6/07, Widemile webinar with SMN and Jupiter Research

Key Steps to Optimized Campaigns ,[object Object],[object Object],[object Object]

What is Multivariate Optimization? ,[object Object],[object Object],[object Object],[object Object],Sample Landing Page

MIVA Case Study: Weather Toolbar ,[object Object],[object Object],[object Object]

Marketing Questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Optimization Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Baseline Page

Assessment and Redesign - Wireframe Google Product Information Header TRUSTe Spyware FREE Hero Shot Call To Action Button Product Description Headline 2 3 4 5 6 7 8 1

Example: Header - which one works best? Level 2 Level 3 Level 4 Level 1

MVT Determines What Works Best 2 3 4 5 6 7 8 1

Test Complete in Two Weeks Copyright 2007 – 2008 Widemile Inc. All Rights Reserved. Confidential Slide Test Duration Test Data Stabilization Conversion Rate

And the Winner is… Header Hero Shot Google Product Information TRUSTe Spyware FREE Call To Action Button Product Description Headline

What’s Most Important? ,[object Object],Headline Spyware TRUSTe Call-to-action Header Product Description Hero shot HIGH MEDIUM LOW Influence Index

Analysis ,[object Object],[object Object],[object Object],[object Object]

Greater Campaign Efficiency Twice the number of toolbar installs for the same ad spend 100% 215% 100 200 Index: Conversions / Ad Spend

The Three Steps - Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Helpful Resources ,[object Object],Web Design for ROI by Lance Loveday & Sandra Niehaus Closed Loop Marketing

Next Step Test current optimal page versus New creative design using optimal content

Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

Empfohlen

Attribution 101Jason Packer

Creative that Counts - Beth Sibbring from Tangible Impact at Columbus WAWTim Wilson

Mobile A/B Testing Best Practices for App Idea Validation by SplitMetrics and...SplitMetrics

Google Optimize - Advanced A/B Testing Made SimpleLaura Nagler Duncan

The Power of A/B TestingAlexandre Pallota

Success Story: Flowkey and SearchAdsHQSplitMetrics

Opticon 2015-Scaling Your Testing Program for Maximum ImpactOptimizely

Data Led Decision Making (Molly Evans, Plusnet)Noisy Little Monkey

Empfohlen

Attribution 101Jason Packer

Creative that Counts - Beth Sibbring from Tangible Impact at Columbus WAWTim Wilson

Mobile A/B Testing Best Practices for App Idea Validation by SplitMetrics and...SplitMetrics

Google Optimize - Advanced A/B Testing Made SimpleLaura Nagler Duncan

The Power of A/B TestingAlexandre Pallota

Success Story: Flowkey and SearchAdsHQSplitMetrics

Opticon 2015-Scaling Your Testing Program for Maximum ImpactOptimizely

Data Led Decision Making (Molly Evans, Plusnet)Noisy Little Monkey

Conversie Optimalisatie als continu procesOrangeValley

Olcan SercinogluHilary Ip

Building a BrandKaren Mountain

Tackle Ad Viewability in 2016Optimizely

Effectively Managing Online Marketing ProgramsAquent

Art of Conducting Visitor ResearchVWO

A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013Promodo

Web analytics 101: OptimizationSociety_Consulting

5 Actionable Tactics to Increase Ecommerce SalesVWO

A Brief History of OptimisationRender Positive

Optimizing Your B2B Demand Generation MachineOptimizely

How To Build a Winning Conversion Optimization StrategyVWO

ALMA UX DESIGNDianaIdarraga2

Download Invesp’s The Essentials of Multivariate & AB TestingDuy, Vo Hoang

Megan KetchumHilary Ip

Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...Optimizely

BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...BrightEdge Technologies

A Marketer's Guide: Choosing an SEO PlatformDuy, Vo Hoang

Ryan Brennan Hilary Ip

Beyond the Primary KPI: Leveraging Bad Test Results | Masters of Conversion b...VWO

How to Convert More Traffic Into Sales and LeadsNational Positions

Analysis ParalysisMarket Saint Louis

Weitere ähnliche Inhalte

Was ist angesagt?

Conversie Optimalisatie als continu procesOrangeValley

Olcan SercinogluHilary Ip

Building a BrandKaren Mountain

Tackle Ad Viewability in 2016Optimizely

Effectively Managing Online Marketing ProgramsAquent

Art of Conducting Visitor ResearchVWO

A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013Promodo

Web analytics 101: OptimizationSociety_Consulting

5 Actionable Tactics to Increase Ecommerce SalesVWO

A Brief History of OptimisationRender Positive

Optimizing Your B2B Demand Generation MachineOptimizely

How To Build a Winning Conversion Optimization StrategyVWO

ALMA UX DESIGNDianaIdarraga2

Download Invesp’s The Essentials of Multivariate & AB TestingDuy, Vo Hoang

Megan KetchumHilary Ip

Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...Optimizely

BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...BrightEdge Technologies

A Marketer's Guide: Choosing an SEO PlatformDuy, Vo Hoang

Ryan Brennan Hilary Ip

Beyond the Primary KPI: Leveraging Bad Test Results | Masters of Conversion b...VWO

Was ist angesagt? (20)

Conversie Optimalisatie als continu proces

Olcan Sercinoglu

Building a Brand

Tackle Ad Viewability in 2016

Effectively Managing Online Marketing Programs

Art of Conducting Visitor Research

A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013

Web analytics 101: Optimization

5 Actionable Tactics to Increase Ecommerce Sales

A Brief History of Optimisation

Optimizing Your B2B Demand Generation Machine

How To Build a Winning Conversion Optimization Strategy

ALMA UX DESIGN

Download Invesp’s The Essentials of Multivariate & AB Testing

Megan Ketchum

Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...

BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...

A Marketer's Guide: Choosing an SEO Platform

Ryan Brennan

Beyond the Primary KPI: Leveraging Bad Test Results | Masters of Conversion b...

Ähnlich wie Maximizing Conversions And Overall Campaign Roi Presentation

How to Convert More Traffic Into Sales and LeadsNational Positions

Analysis ParalysisMarket Saint Louis

How To Convert More Web Traffic Into Sales And LeadsAdam de Jong

Web Analytics: Free Yourself from Analysis ParalysisThe Loud Few

Create Success with Analytics: The Business Opportunity of Embedded Analytics...Hannah Flynn

The Business Opportunity of Embedded Analytics: New Findings from 500+ Applic...Aggregage

Radically Improve Conversion Rates - eMSF 2009Kayden Kelly

How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019MnSearch, The Minnesota Search Engine Marketing Association

How to Get Started with the Google Marketing Platform & All New Acquia LiftAcquia

Panel Discussion: DemandGen Report Marketing Automation User SurveyManticore Technology

SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...Jonas Donbæk

Iron Mountain: Fueling Big Testing with Big Data - SiriusDecisions 2013ion interactive

Web Analytics UnraveledHeardable, Inc.

OMNI-Channel Commerce SEO Best PracticesRichard Chavez

Building a Culture of Experimentation at HPOptimizely

Intuit - How to Scale Your Experimentation ProgramOptimizely

Hotspot ALPHA Camp_Setting Course with MetricsALPHA Camp

Top 3 challenges of data governance & performance measurement in 2020ObservePoint

The Google Marketing Workflow WorkshopDave Olsen

Introduction To Paid Search Dave Chaffey For SesDave Chaffey

Ähnlich wie Maximizing Conversions And Overall Campaign Roi Presentation (20)

How to Convert More Traffic Into Sales and Leads

Analysis Paralysis

How To Convert More Web Traffic Into Sales And Leads

Web Analytics: Free Yourself from Analysis Paralysis

Create Success with Analytics: The Business Opportunity of Embedded Analytics...

The Business Opportunity of Embedded Analytics: New Findings from 500+ Applic...

Radically Improve Conversion Rates - eMSF 2009

How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019

How to Get Started with the Google Marketing Platform & All New Acquia Lift

Panel Discussion: DemandGen Report Marketing Automation User Survey

SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...

Iron Mountain: Fueling Big Testing with Big Data - SiriusDecisions 2013

Web Analytics Unraveled

OMNI-Channel Commerce SEO Best Practices

Building a Culture of Experimentation at HP

Intuit - How to Scale Your Experimentation Program

Hotspot ALPHA Camp_Setting Course with Metrics

Top 3 challenges of data governance & performance measurement in 2020

The Google Marketing Workflow Workshop

Introduction To Paid Search Dave Chaffey For Ses

Mehr von jward5519

Google App Engine Making It Easier For Developers To Build And Scale Apps P...jward5519

Mashing Up Taking Enterprise Mashups To The Next Level Presentationjward5519

Ibm Web 2 0 Goes To Work Presentationjward5519

Global Design Trends Presentationjward5519

Maximizing Ad Revenue Through Format Optimization Presentationjward5519

Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...jward5519

Do Try This At Home Ajax Bookmarking, Cross Site Scripting, And Other Web 2 ...jward5519

Data Portability, Privacy, And The Emergence Of The Social Web Presentationjward5519

Design Learnings From Viral Applications Presentationjward5519

Developing, Distributing, And Monetizing Web Applications With Web Ex Connect...jward5519

Design Learnings From Viral Applications Presentationjward5519

Capacity Planning For Web Operations Presentationjward5519

Creating Semantic Mashups Bridging Web 2 0 And The Semantic Web Presentation 1jward5519

Data Portability, Privacy, And The Emergence Of The Social Web Presentationjward5519

Capacity Planning For Web Operations Presentationjward5519

Building An App For Social Platforms Presentationjward5519

A Symfony Answer Presentationjward5519

Tools For Managing Creative Environment Presentationjward5519

Mehr von jward5519 (20)

Google App Engine Making It Easier For Developers To Build And Scale Apps P...

Mashing Up Taking Enterprise Mashups To The Next Level Presentation

Ibm Web 2 0 Goes To Work Presentation

Global Design Trends Presentation

Maximizing Ad Revenue Through Format Optimization Presentation

Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...

Do Try This At Home Ajax Bookmarking, Cross Site Scripting, And Other Web 2 ...

Data Portability, Privacy, And The Emergence Of The Social Web Presentation

Design Learnings From Viral Applications Presentation

Developing, Distributing, And Monetizing Web Applications With Web Ex Connect...

Design Learnings From Viral Applications Presentation

Capacity Planning For Web Operations Presentation

Creating Semantic Mashups Bridging Web 2 0 And The Semantic Web Presentation 1

Data Portability, Privacy, And The Emergence Of The Social Web Presentation

Capacity Planning For Web Operations Presentation

Building An App For Social Platforms Presentation

A Symfony Answer Presentation

Tools For Managing Creative Environment Presentation

Kürzlich hochgeladen

Role of Information and technology in banking and finance .pptxNarayaniTripathi2

BPPG response - Options for Defined Benefit schemes - 19Apr24.pdfHenry Tapper

Stock Market Brief Deck for "this does not happen often".pdfMichael Silva

Unveiling Business Expansion Trends in 2024Champak Jhagmag

letter-from-the-chair-to-the-fca-relating-to-british-steel-pensions-scheme-15...Henry Tapper

The Inspirational Story of Julio Herrera Velutini - Global Finance LeaderArianna Varetto

212MTAMount Durham University Bachelor's Diploma in Technologyz xss

Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170Sonam Pathan

NO1 Certified kala jadu karne wale ka contact number kala jadu karne wale bab...Amil baba

magnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdfHenry Tapper

The AES Investment Code - the go-to counsel for the most well-informed, wise...AES International

The Triple Threat | Article on Global Resession | Harsh KumarHarsh Kumar

The Core Functions of the Bangko Sentral ng PilipinasCherylouCamus

原版1:1复刻堪萨斯大学毕业证KU毕业证留信学历认证jdkhjh

project management information system lecture notesongomchris

PMFBY , Pradhan Mantri Fasal bima yojnaDharmendra Kumar

Stock Market Brief Deck FOR 4/17 video.pdfMichael Silva

Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...amilabibi1

House of Commons ; CDC schemes overview documentHenry Tapper

Bladex 1Q24 Earning Results PresentationBladex

Kürzlich hochgeladen (20)

Role of Information and technology in banking and finance .pptx

BPPG response - Options for Defined Benefit schemes - 19Apr24.pdf

Stock Market Brief Deck for "this does not happen often".pdf

Unveiling Business Expansion Trends in 2024

letter-from-the-chair-to-the-fca-relating-to-british-steel-pensions-scheme-15...

The Inspirational Story of Julio Herrera Velutini - Global Finance Leader

212MTAMount Durham University Bachelor's Diploma in Technology

Call Girls Near Golden Tulip Essential Hotel, New Delhi 9873777170

NO1 Certified kala jadu karne wale ka contact number kala jadu karne wale bab...

magnetic-pensions-a-new-blueprint-for-the-dc-landscape.pdf

The AES Investment Code - the go-to counsel for the most well-informed, wise...

The Triple Threat | Article on Global Resession | Harsh Kumar

The Core Functions of the Bangko Sentral ng Pilipinas

原版1:1复刻堪萨斯大学毕业证KU毕业证留信学历认证

project management information system lecture notes

PMFBY , Pradhan Mantri Fasal bima yojna

Stock Market Brief Deck FOR 4/17 video.pdf

Amil Baba In Pakistan amil baba in Lahore amil baba in Islamabad amil baba in...

House of Commons ; CDC schemes overview document

Bladex 1Q24 Earning Results Presentation

Maximizing Conversions And Overall Campaign Roi Presentation

4. Test for Better Returns on Ad Spend Question: Which tactics have had the most positive impact on your search marketing campaigns? (Select all that apply.)

10.

11.

12. Assessment and Redesign - Wireframe Google Product Information Header TRUSTe Spyware FREE Hero Shot Call To Action Button Product Description Headline 2 3 4 5 6 7 8 1

13. Defining Test Matrix 2048 potential combinations tested with 16 experiments No. Factor (Variable) Levels (versions) 1 Header 4 2 Hero shot 4 3 TRUSTe logo 4 4 Headline 2 5 Call-to-action 2 6 Product description 2 7 Spyware-free message 2 8 Google info 2

14. Example: Header - which one works best? Level 2 Level 3 Level 4 Level 1

15. MVT Determines What Works Best 2 3 4 5 6 7 8 1

16. Which TRUSTe logo works best? Level 2 Level 3 Level 4 Level 1 OFF

18. And the Winner is…

19. And the Winner is… Header Hero Shot Google Product Information TRUSTe Spyware FREE Call To Action Button Product Description Headline

20.

21.

22.

23. Greater Campaign Efficiency Twice the number of toolbar installs for the same ad spend 100% 215% 100 200 Index: Conversions / Ad Spend

24.

25.

26. Next Step Test current optimal page versus New creative design using optimal content

27.

28.

29.