A post-campaign break down of Suffolk University's Flat Rammy photo challenge - send to incoming freshman a couple months before their first day of school.

1. #FlatRammy Recap
Tuesday, December 10, 13

2. Goals
#FlatRammy Recap
Cultivate brand affinity before day 1
Attribute making new friends to Flatrammy
Brag to peers how great Suffolk is
Tuesday, December 10, 13

3. Anecdotal
#FlatRammy Recap
Cultivate brand affinity before day 1
Tuesday, December 10, 13

4. Anecdotal
Tuesday, December 10, 13
#FlatRammy Recap

5. Anecdotal
Tuesday, December 10, 13
#FlatRammy Recap

6. Anecdotal
Tuesday, December 10, 13
#FlatRammy Recap

7. Anecdotal
Tuesday, December 10, 13
#FlatRammy Recap

8. Anecdotal
#FlatRammy Recap
Attribute making new friends to Flatrammy
Tuesday, December 10, 13

9. Anecdotal
#FlatRammy Recap
Brag to peers how great Suffolk is
Tuesday, December 10, 13

10. Metrics
#FlatRammy Recap
1,100,000+ media impressions
The majority of those
impressions were
generated by our
incoming freshman.
Tuesday, December 10, 13

11. Metrics
#FlatRammy Recap
400+ photos created with Flat Rammy
4,000+ high-schoolers and 1st year
college students endorsed their
excited for Suffolk + FlatRammy
800+ unique conversations created
around the subject of Flat Rammy
Tuesday, December 10, 13

12. Metrics
#FlatRammy Recap
400+ photos created with Flat Rammy
Tuesday, December 10, 13

13. Metrics
#FlatRammy Recap
400+ photos created with Flat Rammy
4,000+ high-schoolers and 1st year
college students endorsed their
excitement for Suffolk + FlatRammy
800+ unique conversations created
around the subject of Flat Rammy
Tuesday, December 10, 13

14. Metrics
#FlatRammy Recap
4,000+ high-schoolers and 1st year college students endorsed
their excited for Suffolk + FlatRammy
Tuesday, December 10, 13

15. Metrics
38 favorites
Tuesday, December 10, 13
#FlatRammy Recap
3 comments

16. Metrics
#FlatRammy Recap
400+ photos created with Flat Rammy
4,000+ high-schoolers and 1st year
college students endorsed their
excited for Suffolk + FlatRammy
800+ unique conversations created
around the subject of Flat Rammy
Tuesday, December 10, 13

17. Metrics
#FlatRammy Recap
800+ unique conversations created
around the subject of Flat Rammy
Tuesday, December 10, 13

18. Metrics
#FlatRammy Recap
Participation
100 Students
10-20% participation rate
non-profit shipping
Average of 4 unique photos per student
Tuesday, December 10, 13

19. Metrics
#FlatRammy Recap
flatrammy.com
1,579 visits unique visits
Time on site: 5:28
Tuesday, December 10, 13

20. other
#FlatRammy Recap
Internal Department
Demand
Non-freshman demand
Tuesday, December 10, 13

21. other
Tuesday, December 10, 13
#FlatRammy Recap

22. Your Thoughts
#FlatRammy Recap
Did our execution
meet your
expectations?
Tuesday, December 10, 13

23. your thoughts
#FlatRammy Recap
Did our execution
meet your
expectations?
Please share with us your:
feedback anecdotes thoughts
hopes
feelings
ideas
Tuesday, December 10, 13

24. next steps
#FlatRammy Recap
video
priority shipping
cutouts/costumes
gamification
new pricing
rewards
Tuesday, December 10, 13

25. next steps
#FlatRammy Recap
video
priority shipping
cutouts/costumes
gamification
new pricing
rewards
Tuesday, December 10, 13