This presentation reflected a full circle approach to online marketing. In it we discussed goals, conversions and conversations. Getting to the heart of the matter and understanding the "social" part of new media that we use is fundamental to its success.

1. Welcome to the Social Media Seminar- It’s not just about the cars. It’s about the people who drive them.

2. The Heart Of the Matter

3. Optimize Conversion Rates Acceptable Margin of Network Growth Determine True Reach of Conventional Marketing Determine True Reach of Online Marketing Goals

4. Web Follow up Forms “Like” button on your website “Like” button for your products and services Follow us on Twitter Connect on Company LinkedIn profile Make Your Conversions Easier

5. ROI-Return on Investment ROE-Return on Engagement ROI-numbers, stats, percentages, budgets ROE-conversations, network growth, WOMM Difference Between ROI and ROE

6. Klout Score

7. Automate the whole process Hire Companies to do it for them Consult a Social Media “Guru” Forget about all other marketing Rely solely on stats to drive decisions Where Companies with Social Media Go Wrong

8. Comprehensive strategy Use social media as a value add Test and analyze Use social media to enhance other marketing and outreach programs Use stats as a guide for making decisions Where Companies with Social Media Succeed

9. Statistics to Bank On

10. Stats

11. Stats via

12. Transition from Conventional to Social,What are the Benefits? Two way versus one way conversations You become a people business Conversations initiate trust Lower Costs Move from a single transaction to multiple transaction business model

13. Maximize Your Vehicle Real Estate

14. Better Ways of Tracking Print Using QR Codes and Landing Pages Text Message Marketing How does Conventional Still Fit?

15. http://www.likify.net/ http://goo.gl/ http://bit.ly/ http://myqr.co/ Can you think of ways this tool can be used for your business? QR Code Generators

16. The Art of Conversation

17. What’s In a Handshake?

18. Making Eye Contact in a Digital World

19. You Can’t be an Antisocial Company in a Social World

20. Identify Your Brand Advocates Solid Follow up Program Volunteer to Write Guest Articles of Posts Video Testimonials Sponsor Local Events- (car washes, food drives) Get People Talking About You

21. Industry Examples

22. It’s not about the hits it’s about the hellos It’s not about the traffic it’s about who parked It’s not about the mailboxes you got into it’s about the cars you got into What Really Matters

23. Outbound for Brand Recognition Outbound for Region Testing Inbound for Metric driven decisions Inbound for Community Building Inbound for Solid SEO Strategy Outbound vs Inbound

24. List negative words associated with a dent or scratch Build on positive experiences Highlight People with their Cars Connect To Emotions

25. Use Google Wonder Wheel Google Trends Google Keyword search Long Tail vs Short Tail

26. I Hope You Enjoyed the Class!Thank you so much. Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You! http://www.facebook.com/thetrainingfactor Be part of the SociusNerdius club. http://www.facebook.com/SociusNerdius