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How small charities can use the web to punch above their weight<br />Jonathan Waddingham<br />Product Manager<br />JustGiv...
www.flickr.com/photos/netmonkey/3945996213/<br />
www.flickr.com/photos/iaintait/2486541082<br />
www.flickr.com/photos/michael-wincott/3632284971/ <br />
Wouldn’t it be great if you could...<br />Send a message directly to every one of your supporters<br />Share videos of wha...
Can we use the internet to punch above our weight? <br />
How do you punch above your weight?<br />1. Focus on how you tell your story<br />
www.flickr.com/photos/umjanedoan/496707576/<br />
Storytelling tips<br />It’s not about you – it’s about what you do<br />Make your story inclusive –involve your supporters...
How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />
You can stretch yourselves<br />www.flickr.com/photos/leshoward/1174941747<br />
But don’t stretch too far<br />www.flickr.com/photos/blam4c/2672382482<br />
How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />Don’t try...
www.flickr.com/photos/21560098@N06/4848880460<br />
How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />You don’t...
This is a big charity<br />www.flickr.com/photos/lance_mountain/372789099<br />
This is you<br />www.flickr.com/photos/michelcoumans/4846818433<br />
The comparison is favourable<br />www.flickr.com/photos/lance_mountain/372789099<br />
Social media and online fundraising<br />
Social network users are older than you think...<br />37<br />(Source: pingdom.com)<br />
2%<br />Twitter<br />46%<br />Facebook<br />JustGiving referral traffic<br />
An extraordinary Facebook stat<br />74%<br />Sources: Office for National Statistics and checkfacebook.com<br />
http://icanhaz.com/connectJG<br />Facebook Connect and JustGiving<br />
Facebook Connect and JustGiving<br />1:1<br />Percentage of sponsors share their donation with Facebook Connect<br />20%<b...
Facebook app<br />27k<br />723k<br />http://apps.facebook.com/justgivingapp<br />
Ways of asking vs ways of donating on JustGiving<br />
Guide to social media fundraising<br />http://bit.ly/SMguide<br />
And finally... a story<br />
http://twitter.com/childsi/status/20740112937<br />
There was a video<br />http://youtu.be/wzxwUIE7wDQ<br />
There was an email<br />
There was a fundraising page<br />www.justgiving.com/Save-Joeys-Life<br />
Then I heard this on Facebook<br />
Then the thanks started rolling in...<br />
What we covered<br />The internet enables you to do amazing things<br />A few tips to punch above your weight<br />Why soc...
Watch this and be inspired<br />http://just.ly/childsi<br />
Carry on the conversation...<br />Jonathan Waddingham<br />jonathan@justgiving.com<br />	@jon_bedford<br />http://blog.jus...
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How small charities can use the web to punch above their weight

The web is still an untapped oportunity for many small charities-this presentation gives some tips and a case study to show how you can make the most of the amazing power of the Internet. It was given both at the FSI Forum and the #techforgood conferences in October/November 2010.

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How small charities can use the web to punch above their weight

  1. 1. How small charities can use the web to punch above their weight<br />Jonathan Waddingham<br />Product Manager<br />JustGiving<br />FSI Annual Forum 2010<br />
  2. 2. www.flickr.com/photos/netmonkey/3945996213/<br />
  3. 3.
  4. 4. www.flickr.com/photos/iaintait/2486541082<br />
  5. 5. www.flickr.com/photos/michael-wincott/3632284971/ <br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. Wouldn’t it be great if you could...<br />Send a message directly to every one of your supporters<br />Share videos of what you’re doing with the money you raise<br />Build a community for free<br />Share images of the fundraising events you organise<br />Get your message sent around the world in an instant<br />Enable people to read your latest news when they want, how they want<br />Show your supporters exactly where you do your work<br />
  10. 10. Can we use the internet to punch above our weight? <br />
  11. 11. How do you punch above your weight?<br />1. Focus on how you tell your story<br />
  12. 12. www.flickr.com/photos/umjanedoan/496707576/<br />
  13. 13. Storytelling tips<br />It’s not about you – it’s about what you do<br />Make your story inclusive –involve your supporters.<br />Get your beneficiaries to talk on your behalf<br />Be authentic (this is the easy bit)<br />
  14. 14. How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />
  15. 15. You can stretch yourselves<br />www.flickr.com/photos/leshoward/1174941747<br />
  16. 16. But don’t stretch too far<br />www.flickr.com/photos/blam4c/2672382482<br />
  17. 17. How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />Don’t try and be everywhere or do everything<br />
  18. 18.
  19. 19. www.flickr.com/photos/21560098@N06/4848880460<br />
  20. 20. How do you punch above your weight?<br />Focus on how you tell your story<br />Plan your resources sensibly<br />You don’t have to be everywhere or do everything<br />Be nimble<br />
  21. 21. This is a big charity<br />www.flickr.com/photos/lance_mountain/372789099<br />
  22. 22. This is you<br />www.flickr.com/photos/michelcoumans/4846818433<br />
  23. 23. The comparison is favourable<br />www.flickr.com/photos/lance_mountain/372789099<br />
  24. 24. Social media and online fundraising<br />
  25. 25. Social network users are older than you think...<br />37<br />(Source: pingdom.com)<br />
  26. 26. 2%<br />Twitter<br />46%<br />Facebook<br />JustGiving referral traffic<br />
  27. 27. An extraordinary Facebook stat<br />74%<br />Sources: Office for National Statistics and checkfacebook.com<br />
  28. 28. http://icanhaz.com/connectJG<br />Facebook Connect and JustGiving<br />
  29. 29. Facebook Connect and JustGiving<br />1:1<br />Percentage of sponsors share their donation with Facebook Connect<br />20%<br />For every person who shares a link using Facebook Connect, one person comes back to JustGiving<br />
  30. 30. Facebook app<br />27k<br />723k<br />http://apps.facebook.com/justgivingapp<br />
  31. 31. Ways of asking vs ways of donating on JustGiving<br />
  32. 32.
  33. 33. Guide to social media fundraising<br />http://bit.ly/SMguide<br />
  34. 34. And finally... a story<br />
  35. 35. http://twitter.com/childsi/status/20740112937<br />
  36. 36. There was a video<br />http://youtu.be/wzxwUIE7wDQ<br />
  37. 37. There was an email<br />
  38. 38. There was a fundraising page<br />www.justgiving.com/Save-Joeys-Life<br />
  39. 39. Then I heard this on Facebook<br />
  40. 40. Then the thanks started rolling in...<br />
  41. 41.
  42. 42.
  43. 43. What we covered<br />The internet enables you to do amazing things<br />A few tips to punch above your weight<br />Why social media is important to online fundraising<br />How the Childs i Foundation gets it right<br />
  44. 44. Watch this and be inspired<br />http://just.ly/childsi<br />
  45. 45. Carry on the conversation...<br />Jonathan Waddingham<br />jonathan@justgiving.com<br /> @jon_bedford<br />http://blog.justgiving.com <br />slideshare.net/jwaddingham<br />http://bit.ly/JWblog <br />Search LinkedIn<br />

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