This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.
3. About me...
• Digital Strategist at JustGiving
• Work with charities to make best use of the web
• Research online (giving) trends to provide insight
• Manage JustGiving’s social media strategies
www.slideshare.net/jwaddingham
24. "We blog, we post videos on
YouTube and we use Facebook
and Twitter. If you have good
online content, it's all you need."
Andrew Cates, chief executive of orphan
charity SOS Children's Villages
33. “What a great video.
It's very inspiring & encouraging to see
exactly how our donations are being spent
and to see that it has a direct impact on
someone's life.
Thanks for creating this video. Can't wait to
see the next one!”
40. Many charities have woken up to the power of digital storytelling
They’re actively using social media to tell their stories
Transparency is a key theme – people want to know where their money goes
The usual social media rules apply – empower sharing, conversations, feedback
Focus on demonstrating impact using digital media
Don’t forget to say thanks
41. Carry on the conversation…
Jonathan Waddingham
jonathan@justgiving.com
@jon_bedford
http://blog.justgiving.com
slideshare.net/jwaddingham
http://bit.ly/JWblog
LinkedIn