The rise of visual content, a presentation about how to create and distribute more visual content.

1. a picture is worth a thousand words
Visual Storytelling
Kirsten Jassies
@kirst_enj
zaterdag 2 februari 2013

2. Shift Happens:
the rise of
visual content
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3. INSTAGRAM: 100 million accounts
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4. tumblr: 77 million accounts
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5. PINTEREST: 20 million accounts
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6. The rise of visual content
why NOW?
✤ Everybody has a smartphone with camera
✤ The rise of visual driven apps, applications, websites, communities
✤ Speed of the internet isn’t an issue anymore
✤ Everybody can be a designer with better tools, apps and example
templates
✤ Experimenting is allowed! Thanks to the development of html5
✤ Photo’s and video’s get more likes on social media
✤ There is too much data. Visualisation is needed to get a
clearer picture
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7. from formal websites with a lot of text ...
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8. to inspiring websites with a lot of images
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9. from resumes with summaries and text ...
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10. to visual resumes and portfolio’s on Behance
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11. from research results in excel and diagrams ...
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12. to infographics
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13. tekst
from functional shopping (a bit boring) ...
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14. to what we now call visual commerce
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15. from listening to music in itunes
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16. to listening & watching music in shuffler.fm on the iPad
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17. your twitterstream on your mobile ...
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18. or your twitterstream through Flipboard on your iPad
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19. your LinkedIn connections in a list ...
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20. or your connections in LinkedInMaps
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21. visual content examples
Infographic - Cinegram - Time lapse -
Tagcloud - Video - Prezi - Slideshow -
Animated gif - Caroussel - Stop motion
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22. TIME LAPSE videos
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23. CINEMAGRAMS
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24. Tips for using visual content
✤ Every post you place needs visual support
✤ Select images that serve the purpose of your post, for example explanation,
news or inspiration
✤ Which image will be liked and shared by your audience?
✤ Select appealing and unique images with emotion
✤ Place images as big as possible
✤ No designer? Create your own landingspage, resume or infographic with
unbounce.com or piktochart.com
✤ No photographer? Search usergenerated images on Instgram or Pinterest (but
always ask permission !)
✤ DIY: go and learn how to make and edit photos with pixlr.com/editor or with
apps on your smartphone
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25. Interview with dynamic content
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26. Story ‘project snowfall’ with dynamic content
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27. Visual Diaries on NSMBL.nl
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28. Visual (live) reporting
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29. Usergenerated visual reporting
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30. iPhoneography
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31. issues with visual content
✤ Monitoring your brand through visual content is hard because
video and photos are only found through google by the right
tags and definition
✤ An image or infographic does not tell the whole story!
✤ Not everybody has the right feel for choosing images. Always
work with a designer at first to set the right concept and feeling f
your brand
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32. The rise of visual content
http://www.slideshare.net/justkirsten/de-opmars-van-visuele-content
by Kirsten Jassies
productmanager bloggers & social
@kirst_enj
kirsten.jassies@sanomamedia.nl
zaterdag 2 februari 2013