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a picture is worth a thousand words




                                                   Visual Storytelling
                                                     Kirsten Jassies
                                                       @kirst_enj


zaterdag 2 februari 2013
Shift Happens:



                             the rise of
                           visual content


zaterdag 2 februari 2013
INSTAGRAM: 100 million accounts




zaterdag 2 februari 2013
tumblr: 77 million accounts




zaterdag 2 februari 2013
PINTEREST: 20 million accounts




zaterdag 2 februari 2013
The rise of visual content
                                  why NOW?

     ✤     Everybody has a smartphone with camera
     ✤     The rise of visual driven apps, applications, websites, communities
     ✤     Speed of the internet isn’t an issue anymore
     ✤     Everybody can be a designer with better tools, apps and example
           templates
     ✤     Experimenting is allowed! Thanks to the development of html5 
     ✤     Photo’s and video’s get more likes on social media
     ✤     There is too much data. Visualisation is needed to get a
           clearer picture 




zaterdag 2 februari 2013
from formal websites with a lot of text ...




zaterdag 2 februari 2013
to inspiring websites with a lot of images




zaterdag 2 februari 2013
from resumes with summaries and text ...




zaterdag 2 februari 2013
to visual resumes and portfolio’s on Behance




zaterdag 2 februari 2013
from research results in excel and diagrams ...



zaterdag 2 februari 2013
to infographics



zaterdag 2 februari 2013
tekst




               from functional shopping (a bit boring) ...



zaterdag 2 februari 2013
to what we now call visual commerce



zaterdag 2 februari 2013
from listening to music in itunes




zaterdag 2 februari 2013
to listening & watching music in shuffler.fm on the iPad




zaterdag 2 februari 2013
your twitterstream on your mobile ...




zaterdag 2 februari 2013
or your twitterstream through Flipboard on your iPad




zaterdag 2 februari 2013
your LinkedIn connections in a list ...




zaterdag 2 februari 2013
or your connections in LinkedInMaps




zaterdag 2 februari 2013
visual content examples



               Infographic - Cinegram - Time lapse -
                Tagcloud - Video - Prezi - Slideshow -
               Animated gif - Caroussel - Stop motion




zaterdag 2 februari 2013
TIME LAPSE videos




zaterdag 2 februari 2013
CINEMAGRAMS
zaterdag 2 februari 2013
Tips for using visual content
  ✤ Every post you place needs visual support
  ✤ Select images that serve the purpose of your post, for example explanation,

  news or inspiration
  ✤ Which image will be liked and shared by your audience?

  ✤ Select appealing and unique images with emotion

  ✤ Place images as big as possible

  ✤ No designer? Create your own landingspage, resume or infographic with

  unbounce.com or piktochart.com
  ✤ No photographer? Search usergenerated images on Instgram or Pinterest (but

  always ask permission !)
  ✤ DIY: go and learn how to make and edit photos with pixlr.com/editor or with

  apps on your smartphone




zaterdag 2 februari 2013
Interview with dynamic content


zaterdag 2 februari 2013
Story ‘project snowfall’ with dynamic content


zaterdag 2 februari 2013
Visual Diaries on NSMBL.nl




zaterdag 2 februari 2013
Visual (live) reporting

zaterdag 2 februari 2013
Usergenerated visual reporting




zaterdag 2 februari 2013
iPhoneography
zaterdag 2 februari 2013
issues with visual content


     ✤ Monitoring your brand through visual content is hard because
     video and photos are only found through google by the right
     tags and denition
     ✤ An image or infographic does not tell the whole story!

     ✤ Not everybody has the right feel for choosing images. Always

     work with a designer at rst to set the right concept and feeling f
     your brand




zaterdag 2 februari 2013
The rise of visual content
                           http://www.slideshare.net/justkirsten/de-opmars-van-visuele-content



                                       by Kirsten Jassies
                               productmanager bloggers & social
                                           @kirst_enj
                                kirsten.jassies@sanomamedia.nl




zaterdag 2 februari 2013

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RiseOfVisualContent_MBS

  • 1. a picture is worth a thousand words Visual Storytelling Kirsten Jassies @kirst_enj zaterdag 2 februari 2013
  • 2. Shift Happens: the rise of visual content zaterdag 2 februari 2013
  • 3. INSTAGRAM: 100 million accounts zaterdag 2 februari 2013
  • 4. tumblr: 77 million accounts zaterdag 2 februari 2013
  • 5. PINTEREST: 20 million accounts zaterdag 2 februari 2013
  • 6. The rise of visual content why NOW? ✤ Everybody has a smartphone with camera ✤ The rise of visual driven apps, applications, websites, communities ✤ Speed of the internet isn’t an issue anymore ✤ Everybody can be a designer with better tools, apps and example templates ✤ Experimenting is allowed! Thanks to the development of html5  ✤ Photo’s and video’s get more likes on social media ✤ There is too much data. Visualisation is needed to get a clearer picture  zaterdag 2 februari 2013
  • 7. from formal websites with a lot of text ... zaterdag 2 februari 2013
  • 8. to inspiring websites with a lot of images zaterdag 2 februari 2013
  • 9. from resumes with summaries and text ... zaterdag 2 februari 2013
  • 10. to visual resumes and portfolio’s on Behance zaterdag 2 februari 2013
  • 11. from research results in excel and diagrams ... zaterdag 2 februari 2013
  • 12. to infographics zaterdag 2 februari 2013
  • 13. tekst from functional shopping (a bit boring) ... zaterdag 2 februari 2013
  • 14. to what we now call visual commerce zaterdag 2 februari 2013
  • 15. from listening to music in itunes zaterdag 2 februari 2013
  • 16. to listening & watching music in shuffler.fm on the iPad zaterdag 2 februari 2013
  • 17. your twitterstream on your mobile ... zaterdag 2 februari 2013
  • 18. or your twitterstream through Flipboard on your iPad zaterdag 2 februari 2013
  • 19. your LinkedIn connections in a list ... zaterdag 2 februari 2013
  • 20. or your connections in LinkedInMaps zaterdag 2 februari 2013
  • 21. visual content examples Infographic - Cinegram - Time lapse - Tagcloud - Video - Prezi - Slideshow - Animated gif - Caroussel - Stop motion zaterdag 2 februari 2013
  • 22. TIME LAPSE videos zaterdag 2 februari 2013
  • 24. Tips for using visual content ✤ Every post you place needs visual support ✤ Select images that serve the purpose of your post, for example explanation, news or inspiration ✤ Which image will be liked and shared by your audience? ✤ Select appealing and unique images with emotion ✤ Place images as big as possible ✤ No designer? Create your own landingspage, resume or infographic with unbounce.com or piktochart.com ✤ No photographer? Search usergenerated images on Instgram or Pinterest (but always ask permission !) ✤ DIY: go and learn how to make and edit photos with pixlr.com/editor or with apps on your smartphone zaterdag 2 februari 2013
  • 25. Interview with dynamic content zaterdag 2 februari 2013
  • 26. Story ‘project snowfall’ with dynamic content zaterdag 2 februari 2013
  • 27. Visual Diaries on NSMBL.nl zaterdag 2 februari 2013
  • 31. issues with visual content ✤ Monitoring your brand through visual content is hard because video and photos are only found through google by the right tags and denition ✤ An image or infographic does not tell the whole story! ✤ Not everybody has the right feel for choosing images. Always work with a designer at rst to set the right concept and feeling f your brand zaterdag 2 februari 2013
  • 32. The rise of visual content http://www.slideshare.net/justkirsten/de-opmars-van-visuele-content by Kirsten Jassies productmanager bloggers & social @kirst_enj kirsten.jassies@sanomamedia.nl zaterdag 2 februari 2013