6. The rise of visual content
why NOW?
†Everybody has a smartphone with camera
†The rise of visual driven apps, applications, websites, communities
†Speed of the internet isnât an issue anymore
†Everybody can be a designer with better tools, apps and example
templates
†Experimenting is allowed! Thanks to the development of html5Â
†Photoâs and videoâs get more likes on social media
†There is too much data. Visualisation is needed to get a
clearer pictureÂ
zaterdag 2 februari 2013
24. Tips for using visual content
†Every post you place needs visual support
†Select images that serve the purpose of your post, for example explanation,
news or inspiration
†Which image will be liked and shared by your audience?
†Select appealing and unique images with emotion
†Place images as big as possible
†No designer? Create your own landingspage, resume or infographic with
unbounce.com or piktochart.com
†No photographer? Search usergenerated images on Instgram or Pinterest (but
always ask permission !)
†DIY: go and learn how to make and edit photos with pixlr.com/editor or with
apps on your smartphone
zaterdag 2 februari 2013
31. issues with visual content
†Monitoring your brand through visual content is hard because
video and photos are only found through google by the right
tags and deïŹnition
†An image or infographic does not tell the whole story!
†Not everybody has the right feel for choosing images. Always
work with a designer at ïŹrst to set the right concept and feeling f
your brand
zaterdag 2 februari 2013
32. The rise of visual content
http://www.slideshare.net/justkirsten/de-opmars-van-visuele-content
by Kirsten Jassies
productmanager bloggers & social
@kirst_enj
kirsten.jassies@sanomamedia.nl
zaterdag 2 februari 2013