Four important Instagramtrends in fashion: menaningful conversations, DM's, Stories and shopping. Modefbriek, summer 2019.

1. INSTAGRAM 1 BILLION USERS!
Instagram Trends 2019 and beyond
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?

2. KIRSTEN JASSIES
SOCIAL MEDIA TRENDS & STRATEGY
Instagram & Vlog trainer
justK.nl slideshare.net/justkirsten
@KIRSTENJASSIES @INSTAPROOFNL #MODEFABRIEK
Find me at the EXPERT
Area for a free advice!

3. Meaningful interactions
Slide into the DM’s
Stories
It’s not about likes but about the conversation and doing something worthy for your audience
Not mobile first, but messaging first: 90% of the conversations takes place in dark social
The second content layer in Instagram, to get your audience even more connected
Instagramtrends 2019
Shopping
Everything is shoppable, even the paying process. What’s the role of your webshop?
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4. Trend 1:
Meaningful
Interactions
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5. Trend 1: Meaningful interactions
Likes
Comments
Comments on Comments
Save
Forward / share
Tagging
Watch time
Watch again
Just Stories:
Poll, quiz, questions, emoji-slider
Swipe back
Reply
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6. Privacy focussed platforms
Facebook & Instagram
Facebook will take “a more proactive role in making
sure that all of our partners and developers use our
services for good”
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7. Trend 2: Slide into the DM’s

8. Hack: quick answers
Feature ‘Quick answers’ in your DM
You can ad 10 quick ones
Use ‘text replacement’ on your
smartphone via settings / keyboard
Also handy for lists
of hashtags
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9. Trend 3: Stories
500 million daily users
Same number for Facebook
and Messenger Stories
3 million advertisers
in Stories
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10. 1. YOUR PHOTOFEED
3 contentlayers in Instagram
2 a. YOUR STORIES
2 b. YOUR
HIGHLIGHTED
STORIES
3. IGTV

11. 1. Photofeed
One subject
One target audience
One design/style
AND/OR
Think in content pillars
#motivation Monday
#throwbackthursday
#vintagefriday
IMPORTANT TO:
grow & connect with
followers

12. Tip: YOU!
Create selfies for your feed
Create vlogs for your Stories
Turn /walk around for the best light
on your face
Get used to your own voice
Make it recognisable (background /
camera position / colors / style /
movement)
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13. 2. Stories
Photo’s or video’s
Vertical, screenwide
temporary
One story at a time
Formats
1-on-1 contact through DM,
no likes or public comments
Editing features:
filters, gifs,
graphical elements
IMPORTANT TO:
connect deeper with existing
followers

14. 3. IGTV
Portrait or Landscape video, 9:16 en 16:9
IGTV also is a separate app
Video from 1 min to max 60 min
Number of views, comments and likes public
No editing options like in Stories
@KIRSTENJASSIES @INSTAPROOFNL #MODEFABRIEK
IMPORTANT TO:
creating depth to your story to connect even deeper with your
existing followers

15. When What Where?
Short video up to 15 sec, in the ‘fun to
sent’ category: : Stories
Video from 3 sec to 1 minute: feed
Longer than 1 minute, always indexable
IGTV
VIDEO
PHOTO’S
Recognisable, relevant, good photo’s in
your feed
Not so perfect or non-recognisable photo’s that
give your existing followers a peak behind
the scenes in Stories
@KIRSTENJASSIES @INSTAPROOFNL #MODEFABRIEK

16. Connect Instagram to your
Facebook page
Switch to a business profiel
You have a Facebook catalogue
You are a (r)etailer
Terms to add shoppingtags
to Instagram:
Trend 4: Shopping.
Instagram, your new storefront

17. About Instagram Shopping
130 million tabs on
shoptags each month
(source: Later)
Shopping icon also in
Instagram Explore
(magnifiying glass)
Pilot in the US with big
brands like Nike and
Adidas to shop and pay in
Instagram (a new
Facebook business model)
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18. Everyone can go pro-actively to your
Instagram account or Stories.
They can tab on the shopping/
catalogue icon
Non followers can find /stumble
upon your account through the
shopping icon in Instagram Explore
Through influencers /creators who
wear your brand and tag the
clothes
Shopping is everywhere!
Hoe can they find your
shoppable products?

19. NEW: simply see which ‘brands’ you follow

20. NEW: Creating a Whish list

21. NEW: buying through Influencers/creators

22. Closely watch the ratio of editorial (70%) vs
commercial content (30%)

23. FUTURE OF SOCIAL MEDIA?
- UNITED WARDRODE
-

24. So? What to do?
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