Build your brand in stories - smmcur

@INSTAPROOFNL @KIRSTENJASSIES
Build Your  
Brand
in Stories
@KIRSTENJASSIES
@INSTAPROOFNL
#SMMCUR

KIRSTEN  
JASSIES  
SOCIAL MEDIA  
TRENDS & STRATEGY 
Instagram & Vlog trainer
Author Instaproof
@KIRSTENJASSIES @INSTAPROOFNL
Favorite hashtags:
#instaproof #jungalow 
#bierﬂuencer #plantbased
Favorite Insta accounts:
@latermedia
@zilverblauw
@Jengotsch

Senta van Wilgen burtel
Jouraimien burtel
Lieke t klooster (stagiaire)
Patrick Thissen Ennia @enniafeelsecure
Tanja Waas my guardian group @guardiangroupdc
Sau Bridgewater Curacao Ports Authority N.V. @curacaoports
Sasja Dorfel Jan thiel beach @iamjanthielbeach
Gimene Postiena-Pieters Avila beach hotel @avilabeachhotel
Vera Morena eco resort holding nv @morenaresort
Marjolein Verlinden Design a la carte @design_a_la_carte
Percy Felida Blue Bay Curacao Golf & Beach resort @bluebaycuracao
Faye Vas Socialutions Caribbean @socialutions
Campara Wauben Halabi Real Estate N.V. @halabirealestate
Sabine Halabi Fort Nassau @fortnassau
Iris Beeren Fort Nassau @fortnassau
Attendees

• The perfect Storytelling
platform to connect with your
audience

• IMPACT: one message a time

• Easy built in Content creation
& editing tools

• One on One communication,
not public

• Storytelling the easy way
WHY STORIES?

•What are Stories, what do they look like?
•Latest Statistics
•Storytelling: the rules, good examples
•Contentforms: livestreams, polls, gifs and memes
•Contentideas for your target audience
•Your visual language in Stories
•Engagement: involve your viewers
•IGTV: what to do?
•Tools & apps
•Working on a Stories format in a storyboard
•Marketing: Location & Hashtags
•Analysing Stories (tools & stats)
Program today

WHATSAPP & MESSENGER STORIES

FACEBOOK STORIES:
500 Million
Daily Users

INSTAGRAM Stories: 500 Million Daily Users

UPDATE
Instagram
STORIES!  
• 45% male, 55% female 
 
World
• 500 million daily users Stories
• 1/3 (millennial and gen Z) users post  
in feed on Instagram, 86% posts in Stories!
• Views on Stories passed views on photofeed

PROFILE PAGE
1. `Your photo feed
2 a. Your STORIES
2 b. Your Highlighted Stories
3. IGTV

Stories die je
aangeraden
worden
in je feed
Stories die je
aangeraden
worden
in je feed

Stories
• Highlighted Stories of Charlotte van ’t
Wout @celinecharlotte

WHAT’S YOUR DNA?
Your Instagram DNA comes from your mission and vision in combination
with your core values and brand personality 

Creators
• FOLLOW  
original makers/creators on
Instagram.com/Creators.  
Which forms of content do you
see?

3. Rules for good storytelling on social media
Whoever tells good stories is in
control of the world.  
 
Once a day, a week, a month, for
your entire account: which story
and with what regularity will you
tell?

WHAT
EXACTLY
ARE
STORIES?
WHAT ARE THEY?
A Story is a photo or a video of max 15 seconds
The viewer sees one story at a time
They are full screen (9:16), no distractions, no reactions or likes
They can be seen temporarily, 24 hours, just like magazines and TV programs  
The way Stories are shown is seen as the new news feed
HOW THEY WORK  
It is a different form of content than a status update or a message in your photo feed: you recognize Sto
profile photo
The number of bars at the top indicates the number of Stories
Responses to Stories are one-to-one, not public
Keep your finger on your screen to view the Story longer than the 3 seconds you get with photos
You can take photos or videos in Story mode or upload them from your camera roll  
You can edit Stories with stickers, gifs, emojis, questions and more In the Story mode you will also find
live

STORYTELLING ARC

The 5 C's of storytelling are circumstance, curiosity, characters, conversations, and conﬂict.
Circumstance - Set the scene of your story. A good introduction will tell the audience what they need to
know immediately.
The 5C’s Story Structure
https://www.youtube.com/watch?v=mDNeEEaog3E

Even the smallest Story can be hacked up in pieces
to tell on your mobile. TRY IT!
A fact
An idea
A playlist
A how to
A moment
Write down at least 4 steps: opening /intro, inspiration/idea/conflict 1 & 2, ending
STORYTELLING assignment

• The new newsfeed
• The new timeline
• The way we want to see/read things
• To swiping and not to scroll
STORIES ARE

Example FAKE OR REAL
- THE GUARDIAN
What do you like and / or dislike
about this?  
Could you extend this concept to
your brand / industry / topic?

Example 
JESSE KLAVER - Groen Links
about this?  

Example Doctor HELEEN:
MAKESCIENCEWORK
about this?  

• Personal
• Authentic
• Creative forms
• Create regularly
• Tell a Story in 4 to 6 ‘slides’
• Use fixed elements in your design
• Create formats
• Go for engagement
• Use tags (location/hashtags and tagging)
STORY TIPS 💯

2. Visual Content Forms
Graphical 
Infographic
Photo (panorama, 3D) 
Meme
Gif / Boomerang 
Vine 
Stopmotion
Video
Timelapse /Hyperlapse
Story
Cinemagraph
Vlog
Livestream
Drone photo/video

Your visual language
!
• Take mission, vision and brand values and
create a visual language
• Are your images recognizable YOU?
• What kind of impact do the visuals need to create?
(happy, industrial, arty etc)
• With font and colours do you choose for headers,
intro’s, copy on your images in Stories
• Which emojis fit your brand and topic?
• Zoom in on photography- or videography: straight in
front, or different angles, colour, style, portrait, what
kind of crop?

Go to Stories and screenshot or ﬁlm a Story
you like (a competitor / an inspiration source /  
a person you like)  
Note the strong points in this story (structure / style /visual
language / used elements) 
What can you learn/use?
Show your neighbor the Story you liked and talk about it
assignment

How to create a
Story?
• Start at the top left camera, when you are on your
homepage, your house (bottom left)
• OR swipe from this page to LINKS 
 
In Stories you can:
• Write texts on a color
• Go live
• Take "normal" photos or videos or remove photos
or videos from your camera roll (swipe up)
• Boomerang (also possible in separate app)
• Use super zoom (with nice effects and music)
• Focus (SLR effect)
• Hands-free (for videos)
• Use face filters (turn on selfie mode)

Editing Options
• STICKERS:  
Location 
Tagging 
Hashtags 
GIFS (through Giphy) 
Poll 
Questions 
Count down 
Emoji-slider 
Quiz 
Chat 
Donation 
Camera in camera 
Time and temp

POLL
@KIRSTENJASSIES * @INSTAPROOFNL

You use this if you want
to know what people
ﬁnd "of it" on a scale of
0 to 100.
Tap the emoji to choose
another one, eg  
😡  
🔥  
💯
Emoji slider

ASK:
• What questions people have for you or
your product
• What they think about something, a
product or part of a product or service,
an opinion
• Something that was in the news
• When would they consider buying
something?
• What they like and dislike about your
brand
AND SHARE THE QUESTIONS AND
ANSWERS WITH THE SENDER!
Questions

• Canva
• OVER
• Unfold
• Adobe Spark
• Creative market
• Of zelf ontwerpen!
TEMPLATES!

Face Filters
You can also make filters
yourself (or have them
made) like HEMA did with
agency Gospooky for their
sub brand B.A.E.
 
Also check the Dutch Chris
Pelk who makes face filters
for Instagram @chrispelk

• Use  
hashtags, locatietags
and mentions (tags)
TAGGING

• Behind the scenes (this is how we work/make…)
• Lists (5 tips to avoid stress when you go on a holiday)
• How to’s (how to use / make …)
• Quotes
• Stats (% of people who …)
• Instagram take-over by employees or influencers
• Talking / showing news
Content Ideas

Story EXAMPLE ‘how to’ by Enlight Photoloop app (video)

Use your Storyboard template to draw out a format you
can create weekly.
Don’t forget: at least 4 Stories. Use the interactive elements.
Make it personal. Think of a name or hashtag. Write down
what needs to be done to create.
assignment

• Portrait AND Landscape video, 9:16 / 16: 9
• IGTV is also a separate app
• From 1 min to max 60 min
• Number of views, comments and likes public
• No editing options as in Stories
• Easy to share via Stories and your photo feed
• Are also pushed via "discover" 
IMPORTANT: Go into depth with a long video, to
make the bond with your followers even closer
IGTV

#LEKKERFRED
https://www.instagram.com/vjeze_fur/

Going Live / streaming
• Going live means you are  
broadcasting live
• Viewers can watch and ask questions directly
• You can answer these questions  
orally
• You can also use the ask option  
before going live
• You can save your live stream on your ﬁlm
roll at the end (note: the quality is very poor)
and share it with your followers for 24 hours

@KIRSTENJASSIES * @INSTAPROOFNL
Going Live / streaming

What When Where?
The HYGENE-HUB-HERO Strategy
• Start with a clear profile page, a recognizable relevant photofeed and highlight
Stories to get new followers (HYGENE) 
• Create new posts for your feed and Stories regularly and show your behind the
scenes story, the here and now, to bind your followers (HUB)  
• Go live with your own important moments, preferably weekly or on a fixed time
(HERO)  
• Start IGTV with a weekly format for public interaction, the conversation (HUB en
HERO)  

TOOLS & APPS: photography
• Camera+
• Snapseed
• VSCO cam
• Afterlight
• Instagram

TOOLS &APPS: video’s
• iMovie
• Clips
• Quik
• Splice
• Kinemaster
• Cute CUT pro
• Pocktevideo

Image banks
• Canva
• Pexels
• stocksnap.io
• Eye Em
• Shutterstock
• Istockphoto

• Layout
• Facetune
• Lightroom
• Snapseed
• Sketches
TOOLS & APPS: Editing

Instagram en Pinteres
TOOLS & APPS: text on visuals
26 juni55
• OVER
• Canva
• A Beautiful Mess
• Notegraphy
• Word swag

TOOLS & APPS: timelaps, gif, animation
• Boomerang
• Hyperlapse
• Party Party
• 5sGIF
• GIF maker
• Giphy

CHECKLIST 
What to Do Tomorrow?
• Check if the format you came up with is do-able and fits your company  
(talk to someone else in the company about it) 
• Start to work out and plan the format (what do you need to create?) 
• Set your visual language and take care that every Story has your brand
language 
• Test the format for at least two months. Ask your followers if they like it.

SLIDES
slideshare.net/justkirsten

Build your brand in stories - smmcur

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (18)

Ähnlich wie Build your brand in stories - smmcur

Ähnlich wie Build your brand in stories - smmcur (20)

Mehr von Kirsten Jassies justK

Mehr von Kirsten Jassies justK (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Build your brand in stories - smmcur