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Social media for churches episcopal communicators conference

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Social media for churches episcopal communicators conference

  1. 1. EPISCOPAL COMMUNICATORS THE SOCIAL CHURCH: CHURCH PAST
  2. 2. SOCIAL MEDIA FOR BUSINESS
  3. 3. SOCIAL MEDIA FOR BUSINESS
  4. 4. SOCIAL MEDIA FOR BUSINESS
  5. 5. #EPISCOM
  6. 6. #EPISCOM #EPISCOM  @JUSTINWISE
  7. 7. SOCIAL MEDIA FOR BUSINESS YOU ARE HERE.
  8. 8. #EPISCOM
  9. 9. #EPISCOM My biggest challenge is convincing people in the diocese that they need to keep up with the times where technology and communications are concerned.
  10. 10. #EPISCOM Replacing the "known way" with risking and overcoming the unknown electronic methods of communication. Educating board members to use 21st century methods of communication.
  11. 11. #EPISCOM While most parishes do have websites, they are not kept up to date due to the aging population of their parish.
  12. 12. #EPISCOM Low resources, high expectations; followed by frustration when difficult priority decisions mean I can't support everyone.
  13. 13. #EPISCOM Combining monitoring systems for all platforms and unpacking key metrics to ensure greatest impact for audiences.
  14. 14. #EPISCOM Getting through gate-keepers (dioceses, congregation staff) to "end users" in the pews.
  15. 15. #EPISCOM Older congregation with limited computer knowledge.
  16. 16. #EPISCOM Knowing how to use social media effectively in ministry.
  17. 17. #EPISCOM Not enough time to learn new skills.
  18. 18. #EPISCOM One person shop.
  19. 19. #EPISCOM FAVORITE: Open-ended questions.
  20. 20. #EPISCOM From the tribe of Issachar, there were 200 leaders of the tribe with their relatives. All these men understood the signs of the times and knew the best course for Israel to take. 1 CHRONICLES 13
  21. 21. ORAL
  22. 22. EPISCOPAL COMMUNICATORS PRINT
  23. 23. BROAD CAST
  24. 24. EPISCOPAL COMMUNICATORS DIGITAL
  25. 25. #EPISCOM
  26. 26. #EPISCOM WE ARE HERE.
  27. 27. #EPISCOM 1 IN 5 One in every five page views happens on Facebook.com
  28. 28. #EPISCOM 20000000 0000000 200 trillion text messages sent per day.
  29. 29. #EPISCOM
  30. 30. Within a generation or two the world will move from a primarily analog-augmented existence to a digitally-dependent one. CYNTHIA WARE DigitalSancutary.org
  31. 31. #EPISCOM TECHNOLOGY?
  32. 32. #EPISCOM ANYTHING WHICH EXTENDS OUR TECHNOLOGY REACH.
  33. 33. #EPISCOM ANYTHING WHICH EXTENDS OUR REACH.
  34. 34. #EPISCOM ANYTHING WHICH EXTENDS OUR REACH.
  35. 35. #EPISCOM ANYTHING WHICH EXTENDS OUR REACH.
  36. 36. #EPISCOM ANYTHING WHICH EXTENDS OUR REACH.
  37. 37. #EPISCOM ANYTHING WHICH EXTENDS OUR REACH.
  38. 38. EPISCOPAL COMMUNICATORS
  39. 39. #EPISCOM ANYTHING WHICH EXTENDS OUR REACH.
  40. 40. EPISCOPAL COMMUNICATORS
  41. 41. #EPISCOM ANYTHING WHICH EXTENDS OUR REACH.
  42. 42. EPISCOPAL COMMUNICATORS
  43. 43. Technology doesn't move backwards. No society de- industrializes. TINA FEY Author & Actress
  44. 44. New wine must be poured into new wineskins. JESUS
  45. 45. QUESTIONS?
  46. 46. EPISCOPAL COMMUNICATORS THE SOCIAL CHURCH: CHURCH PRESENT
  47. 47. If you preach the gospel in all aspects with the exception of the issues which deal specifically with your time—you are not preaching the gospel at all. MARTIN LUTHER Theologian & Beer Drinker
  48. 48. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic Dynamic Information- Relationship- Content-driven driven driven Educate Story Questions Brain Face Voice © 2013 Justin Wise
  49. 49. NEW MEDIA VALUE #1: INTERACTIVITY Looking for a mouse
  50. 50. NEW MEDIA VALUE #1: INTERACTIVITY Looking for a mouse Obama wins big
  51. 51. NEW MEDIA VALUE #1: INTERACTIVITY Looking for a mouse Obama wins big Twitter experiment
  52. 52. NEW MEDIA VALUE #2: PERSONALIZATION Jock Rock, Vol. 1
  53. 53. NEW MEDIA VALUE #2: PERSONALIZATION Jock Rock, Vol. 1 DVR, Netflix, Hulu
  54. 54. NEW MEDIA VALUE #2: PERSONALIZATION Jock Rock, Vol. 1 DVR, Netflix, Hulu Thomas Jefferson Bible
  55. 55. DOESN’T FIT!
  56. 56. TWEET HIM: @MIKEHOUSHOLDER
  57. 57. NEW MEDIA VALUE #3: UBIQUITY O-R-E-O
  58. 58. NEW MEDIA VALUE #3: UBIQUITY O-R-E-O Smart Watch
  59. 59. NEW MEDIA VALUE #3: UBIQUITY O-R-E-O Smart Watch Google Glass
  60. 60. NEW MEDIA VALUE #4: CONNECTEDNESS Pope’s Got His Groove Back
  61. 61. NEW MEDIA VALUE #4: CONNECTEDNESS Pope’s Got His Groove Back Black & Yellow
  62. 62. NEW MEDIA VALUE #4: CONNECTEDNESS Pope’s Got His Groove Back Black & Yellow Digital Detox
  63. 63. The Gospel is transmitted along relational lines. ALAN HIRSCH Author
  64. 64. NEW MEDIA VALUE #5: SHARING Dialogue is the new monologue
  65. 65. IN•FORMING The ability to be your own self- directed and self-empowered researcher, editor, and selector of entertainment without having to watch television or go to the library or the movie theater
  66. 66. IN•FORMING The ability to be your own self- directed and self-empowered researcher, editor, and selector of entertainment without having to watch television or go to the library or the movie theater ...or to church
  67. 67. NEW MEDIA VALUE #5: SHARING Dialogue is the new monologue Great flattening out
  68. 68. The web is post-bureaucratic structure ... Churches need to be fervent and flexible communities– participatory and open source [much like the web]. GARY HAMEL Wall Street Journal
  69. 69. The Facebook generation does not want to go to a church that feels like a corporation. They want a flexible community that has a cause. A cause they can organically help create. GARY HAMEL Wall Street Journal
  70. 70. CORPORATION COMMUNITY CAUSE
  71. 71. CORPORATION COMMUNITY CAUSE
  72. 72. CORPORATION COMMUNITY CAUSE
  73. 73. NEW MEDIA VALUE #5: SHARING Dialogue is the new monologue Great flattening out Open-source
  74. 74. ORGANIZATIONAL COMMUNICATIONS PYRAMID Social Media Strategy Website Strategy Content Marketing Strategy Organizational Big Idea
  75. 75. ORGANIZATIONAL COMMUNICATIONS PYRAMID Organizational Big Idea
  76. 76. ORGANIZATIONAL COMMUNICATIONS PYRAMID Content Marketing Strategy Organizational Big Idea
  77. 77. ORGANIZATIONAL COMMUNICATIONS PYRAMID Website Strategy Content Marketing Strategy Organizational Big Idea
  78. 78. ORGANIZATIONAL COMMUNICATIONS PYRAMID Social Media Strategy Website Strategy Content Marketing Strategy Organizational Big Idea
  79. 79. QUESTIONS?
  80. 80. @JUSTINWISE JUSTINWISE.NET/EPISCOPAL

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