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Link Building SMX Advanced 2013

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Link Building SMX Advanced 2013

  1. 1. Link Building A Presentation Justin Briggs S Ignoring euphemisms for Fun & Profit  
  2. 2. Jus%n  Briggs   @Jus%nRBriggs   Hello Justin Briggs Founder, Briggsby justin@briggsby.com @JustinRBriggs
  3. 3. Jus%n  Briggs   @Jus%nRBriggs   briggsby.com/smxlinks2013
  4. 4. Jus%n  Briggs   @Jus%nRBriggs  
  5. 5. Jus%n  Briggs   @Jus%nRBriggs   Content Marketing
  6. 6. Jus%n  Briggs   @Jus%nRBriggs   Content Outreach
  7. 7. Jus%n  Briggs   @Jus%nRBriggs   Link Outreach
  8. 8. Jus%n  Briggs   @Jus%nRBriggs   Link Building
  9. 9. Jus%n  Briggs   @Jus%nRBriggs   For many SEOs, Content Marketing is just Link Building without the penalties.
  10. 10. Jus%n  Briggs   @Jus%nRBriggs   How do I build links in 2013?
  11. 11. Jus%n  Briggs   @Jus%nRBriggs   Like I did in 2011. Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
  12. 12. Jus%n  Briggs   @Jus%nRBriggs   I create & promote content. Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
  13. 13. Jus%n  Briggs   @Jus%nRBriggs   Quality link building hasn’t changed.
  14. 14. Jus%n  Briggs   @Jus%nRBriggs   Lazy people diminish the value of some techniques.
  15. 15. Jus%n  Briggs   @Jus%nRBriggs   Google raises the bar on techniques that slip through.
  16. 16. Jus%n  Briggs   @Jus%nRBriggs   But, link building is still working just fine.
  17. 17. Jus%n  Briggs   @Jus%nRBriggs   Adapt your tactics.
  18. 18. Jus%n  Briggs   @Jus%nRBriggs  
  19. 19. Links everyone else is missing
  20. 20. Jus%n  Briggs   @Jus%nRBriggs   Lazy link builders are going to burn certain link types.
  21. 21. Jus%n  Briggs   @Jus%nRBriggs   Get the same domain, but higher quality pages.
  22. 22. Jus%n  Briggs   @Jus%nRBriggs   Sort by external outlinks Crawl .edu site Source: http://www.screamingfrog.co.uk/seo-spider/
  23. 23. Jus%n  Briggs   @Jus%nRBriggs   Looks for opportunities
  24. 24. Jus%n  Briggs   @Jus%nRBriggs  
  25. 25. Jus%n  Briggs   @Jus%nRBriggs   Content idea: Resource for international students at colleges.
  26. 26. Jus%n  Briggs   @Jus%nRBriggs   Vet the idea.
  27. 27. Jus%n  Briggs   @Jus%nRBriggs  
  28. 28. Jus%n  Briggs   @Jus%nRBriggs  
  29. 29. Jus%n  Briggs   @Jus%nRBriggs   Discover new departments not yet aggressively targeted by SEOs and create content for them.
  30. 30. Jus%n  Briggs   @Jus%nRBriggs   Build it.
  31. 31. Jus%n  Briggs   @Jus%nRBriggs   Used to acquire last month.
  32. 32. Follow up to double placement rates
  33. 33. Jus%n  Briggs   @Jus%nRBriggs   Hi, I reached out a month ago about <removed> we provide. We're still trying to get the word out about it. Could we be listed on your <removed> page because <justification on why they should link>? <Removed> can be found here: <URL> Thanks! Justin
  34. 34. Jus%n  Briggs   @Jus%nRBriggs   Within minutes, inbox was flooded with apologies.
  35. 35. Jus%n  Briggs   @Jus%nRBriggs   Say “because”
  36. 36. Jus%n  Briggs   @Jus%nRBriggs   Xerox study showed 57% increase in request compliance when “because” was used.
  37. 37. Using embeds for links.
  38. 38. Jus%n  Briggs   @Jus%nRBriggs   Aren’t infographics dead?
  39. 39. Jus%n  Briggs   @Jus%nRBriggs  
  40. 40. Jus%n  Briggs   @Jus%nRBriggs   Embedding like it’s 2008!
  41. 41. Jus%n  Briggs   @Jus%nRBriggs   Modified quiz embeds become calculator based interactive content. Source: http://www.movoto.com/blog/novelty-real-estate/star-trek-tribbles/
  42. 42. Jus%n  Briggs   @Jus%nRBriggs   Wait… haven’t we seen this?
  43. 43. Jus%n  Briggs   @Jus%nRBriggs  
  44. 44. Jus%n  Briggs   @Jus%nRBriggs   The embed isn’t the badge, it’s the whole content piece.
  45. 45. Jus%n  Briggs   @Jus%nRBriggs   These clouds move… Source: http://www.movoto.com/blog/novelty-real-estate/balloons/
  46. 46. Jus%n  Briggs   @Jus%nRBriggs   This floats up from bottom.
  47. 47. Jus%n  Briggs   @Jus%nRBriggs  
  48. 48. Jus%n  Briggs   @Jus%nRBriggs   Links
  49. 49. Jus%n  Briggs   @Jus%nRBriggs   What else can you embed?
  50. 50. Jus%n  Briggs   @Jus%nRBriggs  
  51. 51. Forget the mode. Focus on the story.
  52. 52. Jus%n  Briggs   @Jus%nRBriggs   Making games for girls while not “girling it up”.
  53. 53. Jus%n  Briggs   @Jus%nRBriggs  
  54. 54. Jus%n  Briggs   @Jus%nRBriggs   “Making of” & exclusives.
  55. 55. Jus%n  Briggs   @Jus%nRBriggs   Source: http://www.wired.com/underwire/2012/08/videogame-girl-fashions/ Embeddable  illustra%ons  instead  of  infographics  
  56. 56. Jus%n  Briggs   @Jus%nRBriggs   Take advantage of site mechanics.
  57. 57. Jus%n  Briggs   @Jus%nRBriggs   Primarily powered by view count. Increase visibility with paid social traffic. Wired
  58. 58. Jus%n  Briggs   @Jus%nRBriggs   Source: http://justinbriggs.org/33-links-and-how-to-get-them
  59. 59. Jus%n  Briggs   @Jus%nRBriggs  
  60. 60. Sometimes... It’s still just SEO.
  61. 61. Jus%n  Briggs   @Jus%nRBriggs   Updating internal link structure Manual link outreach Million dollar lift in revenue.
  62. 62. Jus%n  Briggs   @Jus%nRBriggs   Monitor keyword usage in anchors.
  63. 63. Jus%n  Briggs   @Jus%nRBriggs   Source: http://moz.com/blog/understanding-link-based-spam-analysis-techniques
  64. 64. Jus%n  Briggs   @Jus%nRBriggs   Kept brand name in anchor > 50%
  65. 65. Jus%n  Briggs   @Jus%nRBriggs   Thanks! A Presentation Justin Briggs S

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