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Inbound Marketing Tools - SearchFest

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Inbound Marketing Tools - SearchFest

  1. 1. Actionable Tools for Inbound Marketing Justin Briggs, SEO Manager Download: http://bit.ly/searchfesttools
  2. 2. Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games
  3. 3. I Love This Stuff
  4. 4. Find Link Sources
  5. 5. Search engines keep taking our data
  6. 6. Let’s get some back
  7. 7. The Usual Suspects http://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  8. 8. I miss Yahoo! Site Explorer
  9. 9. What We Lost Searches content of linking pages Our Site
  10. 10. I keep trying to solve this problem
  11. 11. Google Custom Search Engine Good start, but not good enough for me. http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
  12. 12. I Built My Own Scraper Way too technical for most people http://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
  13. 13. Found yolink Searches content behind links! Page with outbound links
  14. 14. Searches the content behind the links http://www.yolink.com/yolink/
  15. 15. Do you use Google Alerts for link building?
  16. 16. Link Building with Google Alerts http://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
  17. 17. Search Alerts with yolink http://alerts.yolink.com/alerts/
  18. 18. Want to scrape without all the technical mishaps?
  19. 19. Scrape Similar in Chrome http://justinbriggs.org/quick-link-prospecting-with-scraper-extension
  20. 20. Browser With Scraping Tools http://www.outwit.com/products/hub/
  21. 21. Visualizing Data
  22. 22. Things are about to get sexy
  23. 23. Network Graph Visualization http://gephi.org/
  24. 24. Export Google Analytics keyword data
  25. 25. Where is Traffic Landing Blue nodes are keywords sending traffic to Pink pages
  26. 26. Visualize Your Keyword Traffic Better Understand •Local •Personalization •Double Listings •Keyword Cannibalization
  27. 27. Looking at competitor’s link profile
  28. 28. The Usual Suspects http://www.majesticseo.com/ and http://www.opensiteexplorer.org/
  29. 29. Anchor Text Distribution
  30. 30. Find Irregularities Most pages on site What Is This? Doesn’t really share anchors with rest of site
  31. 31. A Pre-owned Domain Redirect They acquired a pre-owned domain and 301 redirected to a subpage.
  32. 32. Use data visualization to discover site problems
  33. 33. Data Management Workspace http://www.visokio.com/omniscope
  34. 34. Export Google Analytics keyword data again
  35. 35. Highlight Content Problems Good top of funnel keywords All high B.R. land on two template types A content gap our users are experiencing
  36. 36. Export Google Webmaster Tools CTR data
  37. 37. CTR Distribution Curve
  38. 38. Visualize Business Analytics http://www.tableausoftware.com/
  39. 39. Dynamically Visualize EDW
  40. 40. Technical Work
  41. 41. Web Browser Automation http://seleniumhq.org/
  42. 42. Stripping inline CSS out of hundreds of articles
  43. 43. RegEx Find and Replace http://macromates.com/
  44. 44. Screaming Frog SEO Spider http://www.screamingfrog.co.uk/seo-spider/
  45. 45. Catching Problems
  46. 46. Adwords team enforces policy without prior notice
  47. 47. Google Analytics Alerts
  48. 48. Solving for Content
  49. 49. Building a new information architecture
  50. 50. Thousands of historical content pieces without right schema data
  51. 51. Crowdsource Data http://www.smartsheet.com/
  52. 52. Rewriting hundreds of thousands of articles post Panda
  53. 53. Crowdsourced Content http://www.serv.io/
  54. 54. Ratings and Reviews
  55. 55. bazaarvoice http://www.bazaarvoice.com/products/ratings-and-reviews
  56. 56. Leverage in recommendation engine
  57. 57. Soovle Keyword Suggest http://soovle.com/
  58. 58. Using content and keyword strategy to grow revenue
  59. 59. Use data for linkbait
  60. 60. Data Search http://www.zanran.com/q/
  61. 61. Justin Briggs, SEO Manager Justin.Briggs@BigFishGames.com @JustinRBriggs http://justinbriggs.org

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