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Lean Startup - A Primer for Entrepreneurs

An update to my popular Lean Startup Primer for Entrepreneurs- delivered at The Next Web 2011.

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Lean Startup - A Primer for Entrepreneurs

  1. 1. Lean Startup: WTF? massdistraction Justin Pirie @justinpirie blog.mimecast.com www.justinpirie.com jpirie@mimecast.com The Next Web, Amsterdam April 29th 2011
  2. 2. Entrepreneur: 10+ Years on2wheelz
  3. 3. Analyst Blogger
  4. 4. Community Manager
  5. 5. Where I work
  6. 6. tipiro Cloud Services for Microsoft Exchange
  7. 7. How the problem used to be solved...
  8. 8. minifig What do users get?
  9. 9. Nearly 1m users can’t be wrong!
  10. 10. Lean Startup: WTF? massdistraction
  11. 11. Ronan_C Where do Startups Come From?
  12. 12. Daniel Mohr Founders Ideas
  13. 13. Gueorgui Tcherednitchenko + Experience
  14. 14. Will Scullin = Plan A
  15. 15. Business Plan… dpstyles™
  16. 16. jeffc5000 BUT 9/10 Startups Fail
  17. 17. Houston, We Have A Problem… nasa
  18. 18. bcymet 58 Ideas = 1 Success
  19. 19. annethelibrarian 66% of Successful Changed Plans
  20. 20. jeffc5000 WHY???
  21. 21. chubbybrain.com
  22. 22. Matthew Burpee Lack of Customers
  23. 23. Fallacy #1: Problem is known
  24. 24. Fallacy #2: Solution is known
  25. 25. wwarby Result: Costs Are Front Loaded
  26. 26. jeffc5000 #FAIL
  27. 27. army.arch Lean Startup: NOT About Having a Better Plan
  28. 28. er1danus It’s Finding a Better Path to a Plan THAT WORKS
  29. 29. THAT is Lean Startup Joi
  30. 30. paurian Until Now… It’s Been Intuition
  31. 31. EOI Escuela de Organización Industrial So People Looked For “Experience”
  32. 32. NASA's Marshall Space Flight Center Lean Startup = Stress Testing Process
  33. 33. Lean Startup is a rigorous process for iterating from Plan A to a Plan that works
  34. 34. Ah Ha! Idea = Hypotheses niznoz
  35. 35. trochim Lean Startup Tests Your Vision (read hypotheses)
  36. 36. Nevada Tumbleweed So You Can Focus on the Right Actions (and at the right time)
  37. 37. Annie Mole Lean is a MIX of Techniques
  38. 38. Russians: MiG 15
  39. 39. Destinys Agent US: F-86 Technically Inferior
  40. 40. andrusdevelopment Yet F-86 Winning. WHY?
  41. 41. Boyd: Maverick Pilot, Investigates
  42. 42. OODA Loop: # of Iterations BEATS Quality of Cycles
  43. 43. Annie Mole Next Technique to Add
  44. 44. ckowalik Mix in Lean Manufacturing
  45. 45. Lean Manufacturing = Remove Waste
  46. 46. Bake yvettemn
  47. 47. Ta Dah! The Lean Startup Loop
  48. 48. David Wulff Build
  49. 49. Measure wwarby
  50. 50. surlygirl Learn
  51. 51. Rinse, Repeat.
  52. 52. andrusdevelopment We Know: # of Iterations beats quality
  53. 53. ckowalik We Know: Lean Makes Better Cars
  54. 54. Matthew Burpee We Know: Businesses Fail Because of No Customers
  55. 55. Objective: Find the most effective way to validate your hypothesis sasha
  56. 56. RaeA Minimum Viable Product
  57. 57. If You’re Not Embarassed: You’ve Waited Too Long LostInInaka
  58. 58. In a Great Market: The Market Pulls the Product Out toffehoff
  59. 59. originallittlehellraiser Before Launching: Do the 40% Test. Are <40% Very Disappointed?
  60. 60. Pivoting? lovely fig rolls
  61. 61. Change of Direction: Based on Validated Learning Phillie Casablanca
  62. 62. http://startup-marketing.com Startup Pyramid: Nail it before you Scale it
  63. 63. Focus on Verifiable Hypothesis
  64. 64. Become Metrics Obsessed
  65. 65. Some Myths:
  66. 66. wwarby Lean Startup is Not Cheap…
  67. 67. jeffc5000 Lean is Not About Failing
  68. 68. Warren D It is Iterating FAST
  69. 69. Build on Solid Foundations David Wulff
  70. 70. Thanks! Feel free to connect massdistraction Justin Pirie @justinpirie blog.mimecast.com www.justinpirie.com jpirie@mimecast.com

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