Justin Basini

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I am the Co-founder & Chief Executive Officer (CEO) of ClearScore (www.clearscore.com). We are opening up the world of credit scores and credit reports for everyone. I've worked in many different areas both for corporate ventures, other start ups and corporates but I'm now a entrepreneur. I was Founder & Chief Executive Officer of ALLOW which was one of the first internet privacy technologies putting people get back in control of their personal information and privacy through a set of easy to use and rewarding tools. We exited this business successfully in early 2013. After ALLOW I was Chief Product & Marketing Officer of Zapp which is the UK's leading mobile payment innovation. I help...

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Justin Basini

The 9 Criteria for Brand Essence (TM)

Brands Doing Good | Patrick Collings 2009

Persuasion: herding the digital sheep

The Guardian's Word of Mouth Database