Are you speaking the same language as your customers

1. Stunningly Simple Yet Sexy SEO
Jean Maund
www.justaskjean.co.uk
jean@justaskjean.co.uk

2. Some questions….
• How many of you have a website?
• Do you know how much business comes directly
from your site?
• What is SEO and why do you need it?!

3. Some Answers
• What SEO is in simple terms
• Why it is important that you understand it
• How you can make changes to your site to
immediately improve its search engine
rankings.

4. How does Google work?
•They are there to provide a service to their customers
(us!).
•They need to provide high quality, relevant results for
people who are searching
How do they do that?
Google looks for:
•content that contains relevant words and phrases – so
called ‘keywords’
•‘Important’ sites – those that have a lot of high quality
links from ‘authority’ sites
•Up to date content – how often is it changed?

5. No 1 - 41% of clicks
No 2 – 12%
No.3 – 8.5%
Estimated that worldwide there are 1 Billion local
searches every month
80% of people search online first before making a
purchase vs for example using yellow pages

6. Just provide relevant, up to
date content and get links
from lots of authority sites!

7. “You can’t improve
what you can’t measure”
Analytics
Page Conversion
Website Grader

8. Successful SEO
=
50% content + 50% Link
Building

9. SEO Basics
– Identify your keywords – what would people be
searching for? Be realistic…
– Use the keywords frequently but appropriately
– Use associated words
– Make some of the keywords bold underlined or italic
– Use header tags
– Make sure you have metatags & appropriate page
titles
– Update your content regularly – Google loves blogs!!

11. Are you speaking the same language?
Your Language Your Customers’ Language

12. Ideas for Content

13. Other strategies
• Backlinks – not all are equal!
– Submitting articles to online article sites such as
ezinearticles, articlecity
– Listings in local directories
– Commenting on relevant blogs
– Social networking e.g. Twitter, Facebook Fan pages,
Ecademy, LinkdIn
– Answering questions on forums or question sites e.g.
Yahoo Answers

14. Content Marketing
– Video marketing – Youtube and other video
sharing sites
• e.g. use animoto to produce free 30 second
commercials view an example here
• Or Jing for screen capture videos
• Make a Youtube channel of videos that your customers
may find useful.
– Press Releases – Prweb.com
– Squidoo and hub pages

15. Front Page – guaranteed…
• Google places
– Appropriate keywords, video, images
– Google example
• Google Adwords

17. Jean Maund
www.justaskjean.co.uk
jean@justaskjean.co.uk