Zappos is an online shoe and apparel retailer that generates over $1 billion in annual revenue. It is known for its unique company culture, which prioritizes delivering excellent customer service and embracing fun and creativity. The company's 10 core values, such as delivering "WOW" through service and building a positive team spirit, have helped make Zappos one of the best companies to work for and contributed to high customer loyalty and word-of-mouth marketing. Zappos' culture-focused business approach has led to significant financial success and inspired many other organizations.