Presentation given by Joe Pulizzi, Content Marketing Institute to AAF North Dakota in Fargo on the State of Content Marketing 2013. Includes the latest research on content marketing and covers five key content marketing trends for now into the future.
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The State of Content Marketing 2013 - AAF North Dakota
1. @juntajoe
The State of Content
Marketing 2013
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Co-Author, Get Content Get Customers
and Managing Content Marketing
3. @juntajoe
TODAYâS AGENDA
⢠Move Fast â 80+ Slides in 45 Minutes!
⢠Brief History of Content Marketing
⢠The Latest B2B Research
⢠The Problem with âWhat?â
⢠Content Marketing Tips & Trends
⢠Q&A
93. @juntajoe
Get Uncomfortable:
If you donât feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com
94. @juntajoe
Joe Pulizzi
joe@contentinstitute.com ⢠@juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH
Hinweis der Redaktion
And letâs start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itâs critical to understand what we do for the buyer community.
And letâs start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itâs critical to understand what we do for the buyer community.
And letâs start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itâs critical to understand what we do for the buyer community.
And letâs start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itâs critical to understand what we do for the buyer community.
â sure, everyone wants to make revenue. But how that revenue is to be earned has an enormous impact on what metrics are important. If you take a company like Hubspot â theyâre an incredible content marketing organization. Their focus is not on building lasting customer relationships through a great product. Itâs through driving enormous front-end sales growth because theyâre heading for an IPO. They have a much lower price- point, commitment level etc than us â culturally, etc
And letâs start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itâs critical to understand what we do for the buyer community.
And letâs start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, itâs critical to understand what we do for the buyer community.