Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Social Media and Content Marketing for Utility Companies

9.838 Aufrufe

Veröffentlicht am

Originally presented by Joe Pulizzi at the Esource Forum in 2009, this presentation gives an overview of content marketing, and provides ideas for how utility/energy companies need to be thinking like publishers to create customer champions.

Veröffentlicht in: Business, Technologie
  • DOWNLOAD THI5 BOOKS 1NTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Thanks, great info! by the way, AUTOMATE YOUR DOWNLINE...If you're doing network marketing then you need to know about www.mlmrc.com which automates your downline recruiting. Go try it.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Social Media and Content Marketing for Utility Companies

  1. Stop Talking about Yourself! Listen, Analyze and Publish Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
  2. Hi! I’m Joe Pulizzi (@juntajoe) <ul><li>Evangelist, speaker, author for content marketing – why marketers need to be publishers. </li></ul><ul><li>Founder and Chief Content Officer for Junta42 </li></ul><ul><li>Co-author of Get Content Get Customers (McGraw-Hill) </li></ul><ul><li>Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company </li></ul>
  3. Let’s Start Off with Some Questions
  4. Most Content Revolves Around <ul><li>New Programs </li></ul><ul><li>New Products </li></ul><ul><li>New Services </li></ul><ul><li>Company Promotions/Changes </li></ul><ul><li>Investor Updates </li></ul>
  5. How Most of Your Content is Developed
  6.  
  7. <ul><li>Who Cares? </li></ul>
  8.  
  9.  
  10. What this is all about… <ul><li>Deliver valuable, relevant and compelling content to your customers on a consistent basis. </li></ul>
  11. Telling Relevant Stories <ul><li>A Blog </li></ul><ul><li>White Paper Series </li></ul><ul><li>eBooks      </li></ul><ul><li>Case Studies </li></ul><ul><li>Vertical Search </li></ul><ul><li>Content Microsites/Portals </li></ul><ul><li>Online Quizzes </li></ul><ul><li>Digital Magazines </li></ul><ul><li>Community Forums </li></ul><ul><li>eNewsletters </li></ul><ul><li>Variable eNewsletters </li></ul><ul><li>eZines </li></ul><ul><li>Podcasts </li></ul><ul><li>Audio Books </li></ul><ul><li>Vodcasts </li></ul><ul><li>Video Portals   </li></ul><ul><li>Website RSS Feeds </li></ul><ul><li>Social Networking Sites </li></ul><ul><li>Webcasts/Webinars </li></ul><ul><li>Virtual Trade Shows </li></ul><ul><li>Online Games </li></ul><ul><li>Twitter Channel </li></ul>
  12. Your Knowledge Their Needs
  13. Start Thinking Like a Publisher <ul><li>Think of customers like readers. What do they need to know to be successful? What are their pain points? </li></ul>
  14. The Big Shift <ul><li>FirstEnergy is a diversified energy company headquartered in Akron, Ohio. Its subsidiaries and affiliates are involved in the generation, transmission and distribution of electricity, as well as energy management and other energy-related services. Its seven electric utility operating companies comprise the nation's fifth largest investor-owned electric system, serving 4.5 million customers within 36,100 square miles of Ohio, Pennsylvania and New Jersey; and its generation subsidiaries control more than 14,000 megawatts of capacity.  </li></ul>
  15. The Big Shift <ul><li>Now… </li></ul><ul><li>The energy solutions provider for XYC Community. </li></ul>
  16. Listen Carefully!
  17. Making Sense out of the Noise <ul><li>Listen in the right places. </li></ul><ul><li>Choose your words and phrases carefully. </li></ul><ul><li>Figure out where you should be spending your time. </li></ul>
  18. Image from Story Worldwide
  19. Are you listening?
  20. Are you listening?
  21. Are you listening?
  22. Search.twitter.com
  23.  
  24.  
  25.  
  26.  
  27. Not Listening <ul><li>If you are not listening, how can you develop helpful information for your customers? </li></ul>
  28. Analyze… Create the Strategy… Publish… Share and Spread...
  29. FANS FOES
  30.  
  31.  
  32.  
  33.  
  34.  
  35.  
  36. <ul><li>Does this make it easy? </li></ul>
  37. Remember, it’s not about you! <ul><li>It’s About Them! </li></ul><ul><li>They want solutions to their problems. </li></ul><ul><li>Fast, easy, painless, helpful </li></ul><ul><li>AND consistent! </li></ul>
  38. Your Ideas Spread! <ul><li>Position yourself as the trusted solutions provider for your industry and people will spread your content. </li></ul>
  39. Join in and Speak Up
  40. What if…a helpful Video Series
  41. What if…Everything about Energy
  42. What if…a Weekly Energy Update
  43. What if…an Energy slideshare Channel
  44. What if…Easy-to-use Free Web App
  45. What if…a Twitter Tips Channel
  46. What if…a Facebook Movement
  47. Yes, the Blog
  48. What if? <ul><li>What if your customers saw your company as the industry thought leader? </li></ul>
  49. What if? <ul><li>What if they signed up for your enewsletters and other marketing because they were interested in what you had to say, and thought it could positively impact their lives? </li></ul>
  50. What if? <ul><li>What if your customers spread your content to prospects for you - essentially becoming your marketing distribution arm? </li></ul>
  51. Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

×