Joe Pulizzi's keynote presentation at PUBCON 2018 entitled "Create a Content Brand and Rule the World." Includes step-by-step instructions: 1) Finding Your Sweet Spot, 2) Identify Your Content Tilt, 3) Build Your Base, 4) Harvest the Audience, 5) Diversify Channels and 6) Monetize and Drive Revenue.
26. #Pubcon @JoePulizzi
Exxon Mobil Corporation is committed to being
the world's premier petroleum and
petrochemical company. To that end, we must
continuously achieve superior financial and
operating results while simultaneously adhering
to high ethical standards.
30. #Pubcon @JoePulizzi
1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
“Welcome to Digital
Photography School – a
website with simple tips
to help digital camera
owners get the most out
of their cameras.”
83. #Pubcon @JoePulizzi
TAKEAWAYS
• Find a niche where you can be
the leading expert in the world
• Develop your content mission
• Focus on one content type, platform
and deliver consistently
• Don’t build your house on rented land
• Build an audience of opt-in subscribers
• Need an amazing E-Newsletter
and remarkable download
• Diversify after building the audience
• Begin with one revenue option
• Diversify revenue streams
85. #Pubcon @JoePulizzi
Funding speech therapy and technology
for children with speech disorders.
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Hinweis der Redaktion
In 1976, Fox executives thought Star Wars, the movie, was going to flop.
These executives owed George Lucas a million dollars, which they didn’t want to pay him…so they negotiated with him. They traded full Star Wars merchandising rights for the $1 million dollars.
The Fox executives knew that movies made money in one way…and that was selling tickets. That’s it. Merchandising revenues were so ancillary and meaningless. They just saved a million dollars.
So what happened? Through all the Star Wars movies from 1977-2015, , total ticket sales were $5 billion dollars.
During that same period, merchandising sales were $12 billion. All going to Mr. George Lucas.
What if we thought like this regarding our content marketing? Maybe we can do more with marketing than just sell what we always sell.
What if we thought like this regarding our content marketing? Maybe we can do more with marketing than just sell what we always sell.