Online Marketing Summit - Joe Pulizzi on Content and Social Media

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Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.

Business News & Politics

Social Media – The Three Keys Content Marketing. Listening. Distribution. Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe) ,[object Object],[object Object],[object Object],[object Object]

Buyers Used to Solve Problems… ,[object Object],[object Object],[object Object],[object Object]

Educated Buyers Now Solve Problems… ,[object Object],[object Object],[object Object],[object Object],[object Object]

FIRST For Social Media to work, it’s about Publishing.

Everyone is a Publisher Today ,[object Object],[object Object],Magazines Newsletters

You Are the Publisher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What this is all about… ,[object Object],Content Marketing Custom Publishing Branded Content Content Strategy Customer Media Information Marketing Custom Media

Social Media does not work without having something valuable to say!

Social Media = I Hear You I’m Listening to You I Understand How Can I Help? Brian Solis

Social Media = Using Technology to Share Stories and Information with Others. Brian Solis

How to Create Engagement ,[object Object],[object Object]

What this is all about… ,[object Object],This is BEST accomplished through PUBLISHING, not Marketing

The Big Shift ,[object Object],[object Object]

It’s Not about You! ,[object Object],[object Object]

Your Ideas Spread! ,[object Object],[object Object]

When/Why Social Media Works ,[object Object],[object Object],[object Object],[object Object]

Blogs as Listening Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter To Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object]

THIRD Integrate content with distribution and start the conversation.

Content Stages ,[object Object],[object Object],[object Object]

Social media is about enabling lots of little stories to be created by lots of different people at the same time. “But, what is your story?” Seth Goldstein

Telling Relevant Stories – Then Spread ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 Stages of Content and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]

Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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Online Marketing Summit - Joe Pulizzi on Content and Social Media

1. Social Media – The Three Keys Content Marketing. Listening. Distribution. Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

3. Let’s Start Off with Some Questions

4. Information Evolution CBS Fast Draw

5. Information Evolution CBS Fast Draw

6. Information Evolution CBS Fast Draw

9. Forrester Research

10. Who’s Using Social Media?

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13. Social Media Spending

14. FIRST For Social Media to work, it’s about Publishing.

15. Marketer or Publisher?

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20.

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22. Social Media does not work without having something valuable to say!

23. Social Media = I Hear You I’m Listening to You I Understand How Can I Help? Brian Solis

24. Social Media = Using Technology to Share Stories and Information with Others. Brian Solis

25.

26. Giving Away the “Secret Sauce”

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28.

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30.

31.

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38. SECOND Are You Listening?

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49.

50.

51. THIRD Integrate content with distribution and start the conversation.

52.

53.

54. Find your social channels…

55. Social media is about enabling lots of little stories to be created by lots of different people at the same time. “But, what is your story?” Seth Goldstein

56.

57. Seth Goldstein

58.

59. Traditional Content and Social Media

60. 15 BASIC Steps to Get Started

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62.

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67. Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

Online Marketing Summit - Joe Pulizzi on Content and Social Media

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