Online Marketing Summit - Joe Pulizzi on Content and Social Media

•Download as PPT, PDF•

10 likes•5,313 views

Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.

Business News & Politics

Social Media – The Three Keys Content Marketing. Listening. Distribution. Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

Hi! I’m Joe Pulizzi (@juntajoe) ,[object Object],[object Object],[object Object],[object Object]

Buyers Used to Solve Problems… ,[object Object],[object Object],[object Object],[object Object]

Educated Buyers Now Solve Problems… ,[object Object],[object Object],[object Object],[object Object],[object Object]

FIRST For Social Media to work, it’s about Publishing.

Everyone is a Publisher Today ,[object Object],[object Object],Magazines Newsletters

You Are the Publisher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What this is all about… ,[object Object],Content Marketing Custom Publishing Branded Content Content Strategy Customer Media Information Marketing Custom Media

Social Media does not work without having something valuable to say!

Social Media = I Hear You I’m Listening to You I Understand How Can I Help? Brian Solis

Social Media = Using Technology to Share Stories and Information with Others. Brian Solis

How to Create Engagement ,[object Object],[object Object]

What this is all about… ,[object Object],This is BEST accomplished through PUBLISHING, not Marketing

The Big Shift ,[object Object],[object Object]

It’s Not about You! ,[object Object],[object Object]

Your Ideas Spread! ,[object Object],[object Object]

When/Why Social Media Works ,[object Object],[object Object],[object Object],[object Object]

Blogs as Listening Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter To Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object]

THIRD Integrate content with distribution and start the conversation.

Content Stages ,[object Object],[object Object],[object Object]

Social media is about enabling lots of little stories to be created by lots of different people at the same time. “But, what is your story?” Seth Goldstein

Telling Relevant Stories – Then Spread ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 Stages of Content and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

15 BASIC Steps to Get Started ,[object Object],[object Object],[object Object]

Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

What's hot

Pitching, positioning, and monetizationBlogCamp Boston

A Twitter Lead Generation BlueprintGreg Bardwell

Social Content MarketingNeovia Solutions

8 Ways a Digital Media Platform is More Powerful than “Marketing”New Rainmaker

31 Must-Read Social Media Marketing ArticlesBarry Feldman

Utilizing Content Marketing to Drive DemandG3 Communications

From media relations to influencer relationsPrezly

3 Steps to a Kick Ass PR PitchAshley Mann

Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Cambridge Community Television

The Ultimate Guide to PR for StartupsEnterie

How To Find Content Opportunities | SearchLove SD 2019Ross Simmonds

Why Publishing is the Future of Marketing - 8 Step Content Marketing StrategyJoe Pulizzi

8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip

How to influence influencers: 10 tips by top #PR thinkersPrezly

Stark Summit Social Media Roundtable Presentation 081412Vicki Boatright, (AKA Artist BZTAT)

Magnetic Content: Customer Attraction, 2014 versionBarry Feldman

Social media &_engagement_marketing_8.17.11candidmarketer

How not to suck at working with bloggersLotta Heikkeri

The 5 W's of Building and Growing Your Online PresenceDerek Rice

SM_Success_in_7_simple_steps.rev.10.24.16Erin Cell

What's hot (20)

Pitching, positioning, and monetization

A Twitter Lead Generation Blueprint

Social Content Marketing

8 Ways a Digital Media Platform is More Powerful than “Marketing”

31 Must-Read Social Media Marketing Articles

Utilizing Content Marketing to Drive Demand

From media relations to influencer relations

3 Steps to a Kick Ass PR Pitch

Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...

The Ultimate Guide to PR for Startups

How To Find Content Opportunities | SearchLove SD 2019

Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy

8 Expert Tips to Generate More Engagement From Your B2B Content in 2016

How to influence influencers: 10 tips by top #PR thinkers

Stark Summit Social Media Roundtable Presentation 081412

Magnetic Content: Customer Attraction, 2014 version

Social media &_engagement_marketing_8.17.11

How not to suck at working with bloggers

The 5 W's of Building and Growing Your Online Presence

SM_Success_in_7_simple_steps.rev.10.24.16

Similar to Online Marketing Summit - Joe Pulizzi on Content and Social Media

Content Marketing: Publishing is the New MarketingJoe Pulizzi

Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi

Strategies for Social Media Success - Ohio Public Information Network Present...Vicki Boatright, (AKA Artist BZTAT)

Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009Joe Pulizzi

Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue

Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation

Integrating PR and Social Media TacticsOren Todoros

Integrate PR & Social Media TacticsOren Todoros

Social Media For BusinessMirum India - A WPP Group Company

#12 IMU: PR for Inbound Marketing (GF402)guestae1563

CSC Social Media for SMBsLisa Throckmorton

#12 IMU: PR for Inbound Marketing (GF402)HubSpot

What's Missing from Your Social Media Program? How to Create an Effective Soc...Scott Schablow

Social media putting it all togetherchriskoenig55

Demand Generation through Consistent Content MarketingJoe Pulizzi

Your Customer's Journey in the Social EraTara Hunt

Social Media 101Ashley Northington

A guide to social media marketing by deborah kingDeborah King

Social media and Digital Marketing for local and small businessTalking Finger, social media marketing agency

How to win friends using web2.0Sara Robinson

Similar to Online Marketing Summit - Joe Pulizzi on Content and Social Media (20)

Content Marketing: Publishing is the New Marketing

Three Things NOW! - Content Marketing, Listening and Social Media

Strategies for Social Media Success - Ohio Public Information Network Present...

Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009

Beyond the Hype: How to Use Social Media Tools to Grow Your Business

Deluxe/Risdall Social Media Marketing Webinar Presentation

Integrating PR and Social Media Tactics

Integrate PR & Social Media Tactics

Social Media For Business

#12 IMU: PR for Inbound Marketing (GF402)

CSC Social Media for SMBs

#12 IMU: PR for Inbound Marketing (GF402)

What's Missing from Your Social Media Program? How to Create an Effective Soc...

Social media putting it all together

Demand Generation through Consistent Content Marketing

Your Customer's Journey in the Social Era

Social Media 101

A guide to social media marketing by deborah king

Social media and Digital Marketing for local and small business

How to win friends using web2.0

Recently uploaded

8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044

Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1

BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls

Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana

Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar

MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic

8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044

The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman

BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls

APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044

Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar

Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano

Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066

Kenya’s Coconut Value Chain by Gatsby Africaictsugar

Recently uploaded (20)

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR

Call Girls Miyapur 7001305949 all area service COD available Any Time

BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,

Ten Organizational Design Models to align structure and operations to busines...

Marketplace and Quality Assurance Presentation - Vincent Chirchir

MAHA Global and IPR: Do Actions Speak Louder Than Words?

8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR

The CMO Survey - Highlights and Insights Report - Spring 2024

BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,

APRIL2024_UKRAINE_xml_0000000000000 .pdf

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR

Kenya Coconut Production Presentation by Dr. Lalith Perera

Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx

Keppel Ltd. 1Q 2024 Business Update Presentation Slides

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607

Kenya’s Coconut Value Chain by Gatsby Africa

Online Marketing Summit - Joe Pulizzi on Content and Social Media

1. Social Media – The Three Keys Content Marketing. Listening. Distribution. Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42

3. Let’s Start Off with Some Questions

4. Information Evolution CBS Fast Draw

5. Information Evolution CBS Fast Draw

6. Information Evolution CBS Fast Draw

9. Forrester Research

10. Who’s Using Social Media?

11.

12.

13. Social Media Spending

14. FIRST For Social Media to work, it’s about Publishing.

15. Marketer or Publisher?

16.

17.

18.

19.

20.

21.

22. Social Media does not work without having something valuable to say!

23. Social Media = I Hear You I’m Listening to You I Understand How Can I Help? Brian Solis

24. Social Media = Using Technology to Share Stories and Information with Others. Brian Solis

25.

26. Giving Away the “Secret Sauce”

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38. SECOND Are You Listening?

39.

40.

41.

42.

43.

44.

45.

46.

47.

48.

49.

50.

51. THIRD Integrate content with distribution and start the conversation.

52.

53.

54. Find your social channels…

55. Social media is about enabling lots of little stories to be created by lots of different people at the same time. “But, what is your story?” Seth Goldstein

56.

57. Seth Goldstein

58.

59. Traditional Content and Social Media

60. 15 BASIC Steps to Get Started

61.

62.

63.

64.

65.

66.

67. Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

Online Marketing Summit - Joe Pulizzi on Content and Social Media

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Online Marketing Summit - Joe Pulizzi on Content and Social Media

Similar to Online Marketing Summit - Joe Pulizzi on Content and Social Media (20)

More from Joe Pulizzi

More from Joe Pulizzi (20)

Recently uploaded

Recently uploaded (20)

Online Marketing Summit - Joe Pulizzi on Content and Social Media