Custom Publishing Presentation for Publishers - American Business Media Meeting

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Presentation from Joe Pulizzi given at the ABM Entrepreneur's meeting in Chicago in February on how small publishers need to look at and sell custom publishing services for marketers, and the trends going on in the custom content area.

Business

What your customers are doing with content, and what you should do about it. February, 2009

Hi! I’m Joe Pulizzi (@juntajoe) ,[object Object],[object Object],[object Object],[object Object]

Everyone is a Publisher Today ,[object Object],[object Object],Magazines Newsletters

The Reverse of the 80/20 Rule We used to spend 80% on distribution (“media”) and 20% on content (“production”) Buying reach, creating engagement We will more and more spend 80% on the content, and 20% on distribution (drive traffic) Creating engagement Getting reach

The fight for content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE MOTIVATIONAL INTRODUCTION: Why Content and Why Now?

What this is all about… ,[object Object],Content Marketing Custom Publishing Branded Content Content Strategy Customer Media Information Marketing Custom Media Sound Familiar?

Journalism + Marketing = content marketing

Custom Media Statistics ,[object Object],[object Object],[object Object],1 Copyright 2006, 2007, Publications Management, Custom Publishing Council, Roper Public Affairs, 2008, VSS 2 2008, ContentWise; 3 Junta42 December 2008

B-to-B & Custom Media Junta42 / BtoB Magazine Study March, 2008 Custom Media comprises 30% of B-to-B Marketing Budgets

B-to-B & Custom Media Junta42 / BtoB Magazine Study March, 2008 Custom Media comprises 30% of B-to-B Marketing Budgets Over 90% of Business Purchases Begin Online – Forrester (2007)

Buyers Used to Solve Problems… ,[object Object],[object Object],[object Object],[object Object]

Educated Buyers Now Solve Problems… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Marketing Truths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Most of All - Survival ,[object Object],[object Object],[object Object]

Choose An Option ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print magazine Digital magazine Website eNewsletters Microsites Blogs Spec Directory RSS feeds

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Closing Tip – Listen/Leverage Social Media

Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe StumbleUpon: juntajoe

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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Custom Publishing Presentation for Publishers - American Business Media Meeting

1. What your customers are doing with content, and what you should do about it. February, 2009

4. Marketer or Publisher?

6. The Reverse of the 80/20 Rule We used to spend 80% on distribution (“media”) and 20% on content (“production”) Buying reach, creating engagement We will more and more spend 80% on the content, and 20% on distribution (drive traffic) Creating engagement Getting reach

8. THE MOTIVATIONAL INTRODUCTION: Why Content and Why Now?

10. Journalism + Marketing = content marketing

11.

12. B-to-B & Custom Media Junta42 / BtoB Magazine Study March, 2008 Custom Media comprises 30% of B-to-B Marketing Budgets

13. B-to-B & Custom Media Junta42 / BtoB Magazine Study March, 2008 Custom Media comprises 30% of B-to-B Marketing Budgets Over 90% of Business Purchases Begin Online – Forrester (2007)

14. Do your customers still NEED you?

15.

16.

17.

18.

19. Examples that Matter

20.

21. Associations Must Communicate

22.

23.

24. Print magazine Digital magazine Website eNewsletters Microsites Blogs Spec Directory RSS feeds

25. What’s Possible?

26.

27.

28.

29. Closing Tip – Listen/Leverage Social Media

30.

31.

32.

33.

34.

35.

36. Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe StumbleUpon: juntajoe

Custom Publishing Presentation for Publishers - American Business Media Meeting

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