Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
The New Custom Publisher Joe Pulizzi Founder, Junta42 Co-Author,  Get Content Get Customers
Who’s Joe Pulizzi?  (@juntajoe) <ul><li>Speaker, blogger, evangelist for content marketing. </li></ul><ul><li>Founder  Jun...
What’s Junta42? <ul><li>Vendor-finding service for brands in need of content help. </li></ul><ul><li>Over 200 projects in ...
Outsourcing Options – 1999 Corporate Editorial Content Internal Resources Random Marketing Services/ Freelancers Custom Pu...
The Perfect Storm of Content Search Engine  Optimization Lead Generation Social Media
The Fight for Content
Interactive Services Web Content Strategy Social Media Search Engine Optimization Direct Marketing Public Relations Tradit...
2009 – A Custom Publisher Search <ul><li>Fortune 1000 Brand (Content Audit/Strategy, Print/Web Program, Traditional/Social...
Custom Publishing – Old Model <ul><li>Create glossy custom magazine </li></ul><ul><li>Mail magazine to targeted list of cu...
UX / IA Search Engine Optimization Video / Webinars / Webcasts Sharable / Gated Content Social Media / Blogs Apps / Brande...
How Did We Make Buying Decisions 15 Years Ago?
Traditional Marketing
Traditional Marketing Challenges 800-555-1234 Annoying Salesperson
How Do We Make Buying Decisions Today?
Buying Decisions Today
Looking to Solve Problems
Forrester Research
 
Your Customer
Putting on the Publishing Hat
Warning!  <ul><li>Programs </li></ul><ul><li>Products </li></ul><ul><li>Services </li></ul><ul><li>Company Promotions/Chan...
How Most of Your Content is Developed
 
<ul><li>Who Cares? </li></ul>
Forrester Research They are not looking for you…
Most Corporate Publishing
Your Real Competitors
Everyone is a Publisher Today <ul><li>Like it or not, everyone is a publisher, and you need to understand what that means....
The Publisher Mindset <ul><li>Organizations are just now beginning to understand that, along with the products and service...
 
 
Just 30% of Budgets Go to Content Telling the Story Renting the Message
Still trying to interrupt…
Look at me…
The Dark Side of Content
What Content Marketing is all about… <ul><li>Deliver valuable, relevant and compelling content to your customers on a cons...
What Content Marketing is all about… <ul><li>Deliver valuable, relevant and compelling content to your customers on a cons...
Willitblend.com
In order to make impact here…
We need to tell compelling stories… <ul><li>A Blog </li></ul><ul><li>White Paper Series </li></ul><ul><li>eBooks       </l...
Bought by Adobe for $2B Small Startup
 
 
 
 
 
 
Hubspot’s Content Factory <ul><li>Blog </li></ul><ul><li>Podcast </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></...
 
Create More Highways w/Content <ul><li>SEO (people link to great content) </li></ul><ul><ul><li>More Visitors </li></ul></...
 
Content Makes You Interesting
Case Study: Video <ul><li>Two videos with over 30,000 views </li></ul><ul><li>One attracted 43 blog articles in 2 weeks </...
Case Study: Blog <ul><li>Top 3 source of leads </li></ul><ul><li>7-10% visit company website </li></ul><ul><li>10-20% lead...
Blog Content Measurement
The Ultimate Measurement Visitors from Social Media Visitors Leads Customers SEO 5,289 754 12 Social Media 834 72 3 YouTub...
Case Study: The Free Web App
Your Ideas Spread! <ul><li>The  trusted expert resource  everywhere your customers are! </li></ul>Social Media does not wo...
Search Engine Optimization Video / Webinars / Webcasts Sharable / Gated Content Social Media / Blogs Apps / Branded Softwa...
Thank You! Joe Pulizzi [email_address] (216) 941-5842 Site:  www.junta42.com About Joe:  www.joepulizzi.com Blog: blog.jun...
Nächste SlideShare
Wird geladen in …5
×

What’s Junta42? <ul><li>Vendor-finding service for Custom Publisher to Content Agency

4.712 Aufrufe

Veröffentlicht am

What’s Junta42? Vendor-finding service for brands in need of content help. Over 200 projects in last year.

Veröffentlicht in: Business, Technologie
  • Dating direct: ❤❤❤ http://bit.ly/39pMlLF ❤❤❤
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Dating for everyone is here: ❶❶❶ http://bit.ly/39pMlLF ❶❶❶
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • High paying Twitter jobs? $25 per hour, start immediately ◆◆◆ http://t.cn/AieXiXbg
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

×