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@JoePulizzi
JOE PULIZZI’S PRESENTATION:
Epic Content Marketing
Thoughts for the Book Industry
@JoePulizzi
@JoePulizzi
Content Marketing Institute
CMI teaches marketers how to effectively own their media channels
to attract and r...
@JoePulizzi
Content Marketing
Creating and sharing valuable free content to
attract and convert prospects into customers.
...
@JoePulizzi
• I am an author and a publisherAuthor
Publisher
@JoePulizzi
Content Niche/
Book Topic
Subscriber Initiative
Content Marketing
Strategies for Enterprise
Marketers
Distribu...
@JoePulizzi
Content Niche/
Book Topic
Subscriber Initiative
Content Marketing
Strategies for Enterprise
Marketers
Distribu...
@JoePulizzi
Content Niche/
Book Topic
Subscriber Initiative
Content Marketing
Strategies for Enterprise
Marketers
Distribu...
@JoePulizzi
Content Competition
@JoePulizzi
• Google Trends
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
CM-To-Book
Strategy
@JoePulizzi
• Sample Chapter
Principles to
Epic Content Marketing
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi Webinars
@JoePulizzi
Building
Subscribers
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
Stealing Audience
(If You Need One)
@JoePulizzi
Content Niche/
Book Topic
Subscriber Initiative
Content Marketing
Strategies for Enterprise
Marketers
Distribu...
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
The Results
@JoePulizzi
Win/Win for Author & Publisher
• Author sells books (15,000+)
• Over 50,000 additional email subscribers
(orga...
@JoePulizzi
Final Thoughts
1. Can use this strategy pre-book with
authors or with the mounds of content
you have now.
2. T...
@JoePulizzi
Joe Pulizzi - joe@contentinstitute.com
Get a Free Chapter of
Epic Content
Marketing at
http://bitly.com/epic
-...
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Content Marketing for Digital Book Publishers

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Joe Pulizzi, founder of the Content Marketing Institute, speaks at Digital Book World (#DBW15) about how book publishers can leverage content marketing programs to build audiences, not just sell books.

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Content Marketing for Digital Book Publishers

  1. @JoePulizzi JOE PULIZZI’S PRESENTATION: Epic Content Marketing Thoughts for the Book Industry
  2. @JoePulizzi
  3. @JoePulizzi Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
  4. @JoePulizzi Content Marketing Creating and sharing valuable free content to attract and convert prospects into customers. The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
  5. @JoePulizzi • I am an author and a publisherAuthor Publisher
  6. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan
  7. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan You’ve Just Created an Asset
  8. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan You’ve Just Created an Asset that Can Be Sold Against Multiple Times
  9. @JoePulizzi Content Competition
  10. @JoePulizzi • Google Trends
  11. @JoePulizzi
  12. @JoePulizzi
  13. @JoePulizzi
  14. @JoePulizzi CM-To-Book Strategy
  15. @JoePulizzi • Sample Chapter Principles to Epic Content Marketing
  16. @JoePulizzi
  17. @JoePulizzi
  18. @JoePulizzi
  19. @JoePulizzi
  20. @JoePulizzi
  21. @JoePulizzi Webinars
  22. @JoePulizzi Building Subscribers
  23. @JoePulizzi
  24. @JoePulizzi
  25. @JoePulizzi
  26. @JoePulizzi
  27. @JoePulizzi Stealing Audience (If You Need One)
  28. @JoePulizzi Content Niche/ Book Topic Subscriber Initiative Content Marketing Strategies for Enterprise Marketers Distribution Plan
  29. @JoePulizzi
  30. @JoePulizzi
  31. @JoePulizzi
  32. @JoePulizzi
  33. @JoePulizzi
  34. @JoePulizzi The Results
  35. @JoePulizzi Win/Win for Author & Publisher • Author sells books (15,000+) • Over 50,000 additional email subscribers (organically) • Publisher increases revenue through sale of books, sponsorships, sponsored webinars as well as events around the topic ($4.3 million to $6.5 million in one year).
  36. @JoePulizzi Final Thoughts 1. Can use this strategy pre-book with authors or with the mounds of content you have now. 2. Think about the possibility of building a platform for each topic or each author. 3. The final behavior is not necessarily buying the book, but repeat buyers that funds the growth of multiple products.
  37. @JoePulizzi Joe Pulizzi - joe@contentinstitute.com Get a Free Chapter of Epic Content Marketing at http://bitly.com/epic -chapter Thank You!
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Joe Pulizzi, founder of the Content Marketing Institute, speaks at Digital Book World (#DBW15) about how book publishers can leverage content marketing programs to build audiences, not just sell books.

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