Presentation given by Joe Pulizzi at American Marketing Association Nashville, where he breaks down the six steps to creating and executing a working content marketing strategy.
9. Content Marketing
Instead of communicating through
someone elseâs channel, we create
and distribute
our own amazing information and
build audiences.
@JoePulizzi
32. 1. CORE TARGET
AUDIENCE
2. WHAT WILL BE
DELIVERED
3. THE OUTCOME FOR
THE AUDIENCE
@JoePulizzi
âWelcome to Digital
Photography School â a
website with simple tips
to help digital camera
owners get the most out
of their cameras.â
77. @JoePulizzi
TAKEAWAYS
⢠Find a niche where you can be
the leading expert in the world
⢠Develop your content mission
⢠Focus on content type, platform
and deliver consistently
⢠Donât build your house on rented land
⢠Build an audience of opt-in subscribers
⢠Need an amazing E-Newsletter
and remarkable download
⢠Diversify after building the audience
⢠What do your subscribers do differently?
⢠Be patient and diversify revenues
78. @JoePulizzi
TAKEAWAYS
⢠Set Your Goals for Sales, Savings or
Sunshine
⢠Why Are You Using Each Channel?
⢠Focus On the Readerâs Outcome
⢠Create the Content Mission Statement
⢠One Content Type, One Main Channel Per
Audience
⢠Need an amazing E-Newsletter
and remarkable download
⢠Donât Build Your House on Rented Land
⢠What do your subscribers do differently?
⢠Think About Buying vs. Building
⢠BE PATIENT!!!
TheStoryofContent.com